This is final paper, and have seven question. you just need do the a and b of question 6 .

please read the all paper before you did the the question 6, and use APA format.

In the question 6, i choose the market penetration.

Market penetration, market development, and product development are sometimes referred to as
intensive strategies because they require intensive efforts if a firm’s competitive position with
existing products is to improve.

Market Penetration

A market penetration strategy seeks to increase market share for present products or services
in present markets through greater marketing efforts. This strategy is widely used alone and
in combination with other strategies. Market penetration includes increasing the number of
salespersons, increasing advertising expenditures, offering extensive sales promotion items, or
increasing publicity efforts. For example, Anheuser annually purchases several $4.5+ million,
30-second advertising slots during the Super Bowl.

Tiffany & Co. recently began using same-sex couples in advertising, preceded by J. Crew
casting one of its designers and his boyfriend in a catalogue. Gap uses a handsome couple in a bill-
board, and Jeremiah Brent and Nate Berkus appear in a Banana Republic advertising campaign.

The following five guidelines indicate when market penetration may be an especially effec-
tive strategy:8

1. Current markets are not saturated with a particular product or service.
2. The usage rate of present customers could be increased significantly.
3. The market shares of major competitors have been declining while total industry sales have
   been increasing.
4. The correlation between dollar sales and dollar marketing expenditures historically has
   been high.
5. Increased economies of scale provide major competitive advantages.

If you still don’t know what is market penetration, please google it.

Assignment 2: Middleville Regional Healthcare

Due Week 9 and worth 130 points

Middleville Regional Health Care is one (1) of three (3) hospitals serving a community of 350,000 people. Summary statistics on Middleville and its competitors, from the AHA Guide, are shown below in Table 1. All three organizations are not-for-profit.

Table 1: Middleville, Brierfield, and Greystone Health Care Systems

The governing board of Middleville hired a consulting company to evaluate its strategic performance, specifically in the areas of Human Resources, Information Technology, Financing, and Marketing. As part of the consultant’s evaluation, several leaders of Middleville’s units were asked their perspective of the organization’s performance.

You are working for the consultant. Your job is to identify the issues from the response that should be considered further by the consultant team and possibly discussed with the governing board and the CEO. The firm has a rule, “Never offer a criticism or negative finding without suggesting how the client organization can correct it,” so you must indicate what sort of correction you would recommend as part of your list. Because you know there were about two (2) dozen other interviews, you decide you should rank your issues in importance, to make sure the most critical are discussed.

Write a six to eight (6-8) page paper in which you:

1. Explain the governing board’s role in these strategic initiatives, determining its responsibility and involvement.
2. Evidence-based management means that operational and strategic decisions are made based upon the evidence that goals and objectives are actually being met. Quantitative measurements must be identified and measured. This data is then used to evaluate the HCO’s performance. Name three (3) performances Middleville can use to measure its success in providing quality healthcare to the community, and identify quantifiable, measureable indicators that can be used to do so. Explain the importance of each performance measurement.
3. Given the statistics of Middleville and its two (2) competitors provided in Table 1, recommend to the HCO what areas it should focus on to maintain its competitive market share as well as continue to provide healthcare to the community in the 21stcentury.
4. Some of Middleville’s Board members are very interested in pursuing advanced technology systems over the next five (5) years, while others are concerned about the enormous expense and need assurance that the investment in technology will be worthwhile. In both monetary and process terms, describe the costs and benefits associated with implementing EMR and associated health data systems. Lay out a plan for how various systems can be implemented.
5. Middleville has faced many challenges in recruiting and retaining nurses and other clinical employees. The economy has hit the area very hard and budgetary limitations have reduced the amount of money available for salary increases. The Board knows it needs to provide other benefits to their valued employees. Provide at least two (2) suggestions to Human Resources to promote employee satisfaction and, therefore, retain experienced personnel.
6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
7. Format your assignment according to the following formatting requirements:

a. This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

b. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.

c. Include a source list. Citations and sources must follow SWS format. The source list is not included in the required page length.

Lewis-Beck Medical Center (LBMC) is a 650-bed acute care hospital in north Florida. In the last decade, this geographic area has experienced a significant increase in the number of persons moving to here who are 60 years and older. It has become a popular destination due to a reasonable cost of living, temperate weather, close to the Gulf of Mexico, quality schools and healthcare facilities, and many university sponsored cultural events. There are currently 17 assisted living and memory care facilities approved or being built to address this need. LBMC recognized this trend early on. Using data analytics software and statistical predictions, C-suite personnel were able to identify trends and patterns in patient care for this age group. A concerted effort was made to recruit and/or train physicians and nurses specializing in geriatric medicine. Additional staffing and locations were added to provide physical, occupational, and speech therapy. Physician group practices associated with the hospital have increased the number of physicians with specialty training in cardiology, oncology, and internal medicine. LBMC strengthened or established relationships with the organizations building the assisted living communities and memory care centers. Working with local universities and a community college, education and training programs were identified and implemented to meet the employment demand. The local senior center, an organization providing education, health screening, entertainment, and cultural programs for active seniors, was identified as a key stakeholder and gateway to this population. LBMC regularly evaluates internal and external data to monitor trends to meet the need of this fast-growing segment of the local population

Please see the attached document. Answer the questions directly on the document.

First, choose the EWR airport as the original airport( in Colum H), create a network from EWR to all distinction (in Colum K), every airport is a node, the edge weight is the times two airports are connected, the more the times, the bigger a node. Color block according to delay reason (requires weight, latitude and longitude in Colum AG,AH). There are five delay reasons in Colum Z,AA,AB,AC,AD, the number means the delay time(minute), if it is 0, it means that this flight is delayed not for that reason

Then, change the original airport from EWR to JFK, repeat the above step.

Then, change the original airport from JFK to LAX, repeat the above step.

These three graphs should in the same format.