Access Plus Health Care Initiative, writing homework help Humanities Assignment Help

This week, you are crafting a complaint for Justin Tyme, who was injured in a car accident. Draft a complaint on behalf of Justin, for your supervising attorney, Barbie Doll’s review.

Justin Tyme owns a pizza company. His slogan is “We’ll be Just In Tyme for your dinner or your pizza is free!” On August 17, 2015, Justin was driving to deliver his last pizza of the night. He was in a hurry to be sure that he arrived on time, and was going about 50mph, about 5 over the speed limit. He was merging onto the expressway from Cherry Street, when he was suddenly hit from behind. He can’t recall much from the accident. He recalls that he was hit on the driver’s side back bumper. The back of his car was crushed. The ambulance was called, and Justin was taken to the emergency room for observations. It turned out he had a broken collarbone from the seatbelt, and minor chemical burns on his hands from the airbag accidentally deploying. Justin was forced to miss work for several weeks while he recuperated, and thus the business lost significant revenue, as there were only 3 other workers besides Justin.

Justin required surgery on his collarbone, and has lost some sensation in his fingers from the chemical burns.

He wishes to sue Mary Bo Peep, the driver of the other vehicle. Justin claims he has lost $30,000 in revenue from his business being closed, has doctor bills of $7,000, and his car was damaged and required repairs that cost $3000.

Justin lives at 123 Mockingbird Lane, White, MN 12345

Mary lives at 4556 Blackbird Hill, Black, MN 23221

Your law firm’s contact information is as follows:
Doll, GI Joe and Bear, LLC
231 Toychest Lane
Green Tree, MN 32343
Telephone: (647) 555-8383
Fax: (647) 333-8473

learning Outcomes

1. Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
2. The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.
3. SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
4. Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.

Directions

• Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.

Product Choice:

GoPro

Amazon Echo

Apple Watch

Chipotle

Northface

• Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.

• Prepare your assignment beginning with a title page with your name and and the name of your product or service. Then answer each of the following four questions in order and number the beginning of your response to each question. You do not need to repeat the question.

1. Creating Value for Customers. Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week’s readings.
2. Role of the Customer in the Company’s Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement. Find your company’s mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company’s commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus?
3. SWOT analysis. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation if needed. Then identify possible implications for each of the four elements. For example, if a strength is a a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name. Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not not be able to achieve significant growth, but may have to consider retrenchment strategies.
4. Competitive Analysis. Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.). Make a little chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top. Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns. Then, look at the highest score in each of the criteria boxes. Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products? What do these results tell you about the competitive environment of your product category. Which product is the leader? Which product is the follower, challenger and nicher if those categories apply? Attach your chart as an exhibit.

Part 2 – Customer Satisfaction, Loyalty, Management and EmpowermentLearning Outcomes

1. Customer empowerment. Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.
2. Customer satisfaction. Student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering.
3. Customer Relationship Management. Student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers.
4. Customer privacy. Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customer’s information.

Directions

• You may want to find a Most Valuable Customer (MVC) of the product or service if you are not one yourself, or alternatively think like an MVC. What is the evidence of an MVC of your product or service? It isn’t just that the customer regularly buys the product or service. It means that the customer is treated differently — better — than other customers. It means that the MVC represents about 20% of the company’s revenues. These are the customers with whom the company regularly communicates, offers special deals, and other ways as outlined in the text and as you can find with just a little bit of googling on the internet.

• You may want to calculate the lifetime value of a most valuable customer. See the discussion of the lifetime value calculation in the week’s reading, and calculate the LTV using this simple equation: LTV = (Price – cost to produce the product) * number of annual purchases * number of years expected to purchase – initial acquisition costs. For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get him as a customer in terms of advertising or other types of promotion efforts. If you are not an MVC yourself, make and share your assumptions about your calculation. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers.

• You may need call or visit a store to take a look at your product or service if the website does not provide you everything you need to evaluate the company’s product or service privacy policy. Usually the privacy policy is available on the website.

• Answer the following four questions in order and number the beginning of your response to each question.

1. Customer Empowerment. How does your product or service offering empower its customers as discussed in the course readings this week? In other word, how are customers part of the marketing for the company? Identify the feedback vehicles they may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?
2. Customer satisfaction. How does your product or service offering communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.
3. Customer Relationship Management. Does it appear that your product has a customer relationship management strategy? In other words, do they treat the top tier of customers differently than other customers? If so, what is your evidence? If not, should they have a CRM strategy? Or, are there compelling reasons why your product or service should treat all customers the same? Refer to course content concepts in your response.
4. Customer privacy. Review your product or service offering’s privacy policy (usually published on its website). Analyze whether you think they do enough to protect the customer’s privacy or what steps you might suggest they take to protect customer’s privacy. Refer to the privacy policies or the information on warranties and guarantees. The company’s customer support page might also be useful. Do they publish a remedy should the customer’s privacy be breached? Should they?

General Submission Requirements

• Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.

• Your assignment should be the equivalent of approximately five pages of double-spaced text, approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and Bibliography page are not part of the five pages of written analysis.• Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.• Include a bibliography, which includes at least four references.

Create an Outline:

Outline topic: HIV Epidemiology

Always use the assignment instructions as your outline or skeleton.

• A synopsis of the article (Introduction/Methods/Results/Discussion)
• Introduction (You never actually use this heading; it is understood that it is the introduction or thesis and background.)
• Methods
• Results
• Discussion

The following questions should be answered during the presentation. Just briefly plug these responses under the appropriate heading/subheading.

• Why did the scientists perform the study (i.e., a brief description of background)?
• Specify any possible connection between the exposure and the disease.
• What were the major techniques used in the study?
• What were the major results, did they support or negate the hypothesis, and do they point to further/future studies?
• Why did you choose this particular article to review?
• Was it interesting, informative, clearly written, or none of the above?
• All credit will be given for your honest opinions.
• A discussion of the article’s strengths and limitations.

Create a business impact analysis on SanGrafix a video game design company. The BIA should include a descriptive list of the organization’s key business areas. The BIA helps to identify and prioritize critical IT systems and components. A template for developing the BIA is also provided to assist the user. This list should be in order of importance to the business and each item should include a brief description of the business process and main dependencies on systems, communications, personnel, and information/data. Areas to be considered could include:

• E-commerce processes
• E-mail based communications
• Other on-line real-time customer services
• Production line
• Production processes
• Quality control mechanisms
• Customer service handling
• Maintenance and support services
• Sales and sales administration
• Finance and treasury
• Research and development activities
• Human resources management
• Information technology services
• Premises (Head Office and branches)
• Marketing and public relations
• Accounting and reporting
• Strategic and business planning activities
• Internal audit

#action=sha

I WILL PROVIDE A TEMPLATE FOR THIS PLZ DO FOLLOW THE SAME FORMAT. NOTHING SHOULD BE DIFFERENT

APA FORMAT. NO PLAGIARISM

This sample template is designed to assist the user in performing a Business Impact Analysis (BIA) on an information system. The template is meant only as a basic guide and may not apply equally to all systems. The user may modify this template or the general BIA approach as required to best accommodate the specific system. In this template, words in italics are for guidance only and should be deleted from the final version. Regular (non-italic) text is intended to remain.

1. Overview

This Business Impact Analysis (BIA) is developed as part of the contingency planning process for the {system name}{system acronym}. It was prepared on {insert BIA completion date}.

1.1 Purpose

The purpose of the BIA is to identify and prioritize system components by correlating them to the mission/business process(es) the system supports, and using this information to characterize the impact on the process(es) if the system were unavailable.

The BIA is composed of the following three steps:

1. Determine mission/business processes and recovery criticality. Mission/business processes supported by the system are identified and the impact of a system disruption to those processes is determined along with outage impacts and estimated downtime. The downtime should reflect the maximum that an organization can tolerate while still maintaining the mission.
2. Identify resource requirements. Realistic recovery efforts require a thorough evaluation of the resources required to resume mission/business processes and related interdependencies as quickly as possible. Examples of resources that should be identified include facilities, personnel, equipment, software, data files, system components, and vital records.
3. Identify recovery priorities for system resources. Based upon the results from the previous activities, system resources can more clearly be linked to critical mission/business processes. Priority levels can be established for sequencing recovery activities and resources.

This document is used to build the {system name} Information System Contingency Plan (ISCP) and is included as a key component of the ISCP. It also may be used to support the development of other contingency plans associated with the system, including, but not limited to, the Disaster Recovery Plan (DRP) or Cyber Incident Response Plan.

2. System Description

Provide a general description of system architecture and functionality. Indicate the operating environment, physical location, general location of users, and partnerships with external organizations/systems. Include information regarding any other technical considerations that are important for recovery purposes, such as backup procedures. Provide a diagram of the architecture, including inputs and outputs and telecommunications connections.

Note: Information for this section should be available from the system’s System Security Plan (SSP) and can be copied from the SSP, or reference the applicable section in the SSP and attach the latest version of the SSP to this contingency plan.

3. BIA Data Collection

Data collection can be accomplished through individual/group interviews, workshops, email, questionnaires, or any combination of these.

3.1 Determine Process and System Criticality

Step one of the BIA process – Working with input from users, managers, mission/business process owners, and other internal or external points of contact (POC), identify the specific mission/business processes that depend on or support the information system.

Mission/Business Process	Description
Pay vendor invoice	Process of obligating funds, issuing check or electronic payment and acknowledging receipt

If criticality of mission/business processes has not been determined outside of the BIA, the following subsections will help to determine criticality of mission/business processes that depend on or support the information system.

3.1.1 Identify Outage Impacts and Estimated Downtime

This section identifies and characterizes the types of impact categories that a system disruption is likely to create in addition to those identified by the FIPS 199 impact level, as well as the estimated downtime that the organization can tolerate for a given process. Impact categories should be created and values assigned to these categories in order to measure the level or type of impact a disruption may cause. An example of cost as an impact category is provided. Organizations could consider other categories like harm to individuals and ability to perform mission. The template should be revised to reflect what is appropriate for the organization.

Outage Impacts

Impact categories and values should be created in order to characterize levels of severity to the organization that would result for that particular impact category if the mission/business process could not be performed. These impact categories and values are samples and should be revised to reflect what is appropriate for the organization.

The following impact categories represent important areas for consideration in the event of a disruption or impact.

Impact category: {insert category name}

Impact values for assessing category impact:

• Severe = {insert value}
• Moderate = {insert value}
• Minimal = {insert value}

The table below summarizes the impact on each mission/business process if {system name}were unavailable, based on the following criteria:

Mission/Business Process	Impact Category
	{insert}	{insert}	{insert}	{insert}	Impact
Pay vendor invoice

Estimated Downtime

Working directly with mission/business process owners, departmental staff, managers, and other stakeholders, estimate the downtime factors for consideration as a result of a disruptive event.

• Maximum Tolerable Downtime (MTD). The MTD represents the total amount of time leaders/managers are willing to accept for a mission/business process outage or disruption and includes all impact considerations. Determining MTD is important because it could leave continuity planners with imprecise direction on (1) selection of an appropriate recovery method, and (2) the depth of detail which will be required when developing recovery procedures, including their scope and content.
• Recovery Time Objective (RTO). RTO defines the maximum amount of time that a system resource can remain unavailable before there is an unacceptable impact on other system resources, supported mission/business processes, and the MTD. Determining the information system resource RTO is important for selecting appropriate technologies that are best suited for meeting the MTD.
• Recovery Point Objective (RPO). The RPO represents the point in time, prior to a disruption or system outage, to which mission/business process data must be recovered (given the most recent backup copy of the data) after an outage.

The table below identifies the MTD, RTO, and RPO (as applicable) for the organizational mission/business processes that rely on {system name}. Values for MTDs and RPOs are expected to be specific time frames, identified in hourly increments (i.e., 8 hours, 36 hours, 97 hours, etc.).

Mission/Business Process	MTD	RTO	RPO
Pay vendor invoice	72 hours	48 hours	12 hours (last backup)

Include a description of the drivers for the MTD, RTO, and RPOs listed in the table above (e.g., mandate, workload, performance measure, etc.).

Include a description of any alternate means (secondary processing or manual work-around) for recovering the mission/business process(es) that rely on the system. If none exist, so state.

3.2 Identify Resource Requirements

The following table identifies the resources that compose {system name} including hardware, software, and other resources such as data files.

System Resource/Component	Platform/OS/Version (as applicable)	Description
Web Server 1	Optiplex GX280	Web Site Host

It is assumed that all identified resources support the mission/business processes identified in Section 3.1 unless otherwise stated.

Note: Information for this section should be available from the system’s System Security Plan (SSP) and can be copied from the SSP, or reference the applicable section in the SSP and attach the latest version of the SSP to this contingency plan.

3.3 Identify Recovery Priorities for System Resources

The table below lists the order of recovery for {system name} resources. The table also identifies the expected time for recovering the resource following a “worst case” (complete rebuild/repair or replacement) disruption.

• Recovery Time Objective (RTO) – RTO defines the maximum amount of time that a system resource can remain unavailable before there is an unacceptable impact on other system resources, supported mission/business processes, and the MTD. Determining the information system resource RTO is important for selecting appropriate technologies that are best suited for meeting the MTD.

Priority	System Resource/Component	Recovery Time Objective
Web Server 1	Optiplex GX280	24 hours to rebuild or replace

A system resource can be software, data files, servers, or other hardware and should be identified individually or as a logical group.

Identify any alternate strategies in place to meet expected RTOs. This includes backup or spare equipment and vendor support contracts.

I NEED THE REFERENCES TOO