Action Research Project [CLOs: 1,2,3,4,5,6] Business Finance Assignment Help

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Assignment 2: Part B: Your Marketing Plan

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company’s mission statement and company introduction.
6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Develop branding strategies for existing and new products.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics

you will create a brochure advertising your services as a data repository.
Research commercial data repositories. Be sure to understand this business model, including the services, benefits, and
marketing of services.
Use a publisher program to create a one-page, two-fold brochure. If you are using a word processing program, you may create a one-page, two column document to create your brochure. Address the following in your brochure:
 You are advertising your services as a commercial data repository to existing businesses.
 Include your services, customer benefits, and reasons to do business with you.
 Provide at least three reasons why the customer should be collecting data.
 Include at least one graphic or picture of your choosing.

In this presentation, you will describe the different data types and give examples of each. Conduct a brief research on the
Internet about different data types. This research should supplement your readings for this lesson.
Create a 10-12 slide presentation describing the data types. Include the following in your presentation:
 Introductory slide
 Slide for each data type (containing a definition of the data type and examples of fields the type would include)
 Closing slide

Be sure to properly cite any sources you use for your presentation. Add presenter’s notes that include talking points and details to each slide of the presentation.APA style for papers and projects. Therefore, the APA rules for formatting, quoting,paraphrasing, citing, and listing of sources are to be followed

Essay #4: Definitional Argument

Task Sheet

PURPOSE

This essay culminates the course;
it should demonstrate your ability in all areas of argumentative writing that
the course has covered.  Emphasize advanced
sentence structure, vocabulary usage, criteria/match sections that include
scholarly research to support you claim, and rebuttal with refute skills. Emphasize
unity and coherence in your writing; use a variety of transitional words to
help your essay flow well.  Correct MLA
format (in-text citations, Works Cited, etc) is a ‘must.’

Minimum: 
3 pages of text (does not include the Works Cited page or the Heading on
page 1.)

TASK & TOPIC

Your essay must
include the following: 

Organization Plan:

1. 
Introduce the issue and state your claim:  You
will make up a hypothetical case/story/anecdote (“attention grabber” to engage
your reader’s attention in the introduction), definition of the ‘key’ or
disputed term, and state your claim in the thesis statement

Example for Thesis:   Race
car drivers are not true athletes because…****go right into the definition of
an “athlete” that will lead into the two criteria. You may either use a
reputable dictionary or make up your own definition for the disputed or ‘key’
term.

In a formal definition essay, the thesis is usually the formal
definition. The significance, importance, relevance, or value of discussing
this term is usually provided in the introduction.

2. 
Criteria and Match Arguments Section (at least 2 criteria for this essay)  State your two criteria for this case and
argue that your case either does or does not meet the criteria.  Use your research to support your claim.
RESEARCH……facts, evidence, reasons.

3. 
Respond to possible objections:  look at the other side of the issue: Rebuttal
and Refute.  Anticipate the objections and address the
opposite side of the issue….using MORE of your research to support your claim.

4. 
Conclusion.  Wrap up, tie up the essay.  Return  to your ‘hypothetical’ 

   case/story (in your introduction) to end
this essay.  End with something
memorable.

Select one of the Following Topics for your Definitional
Essay:

a.   highly
skilled video game players (or race car drivers, golfers) are/are not true
athletes

b.   cheerleaders
are/are not true athletes

c.  fishing is/is not a sport

d.   a gourmet chef is/is not a true artist

e.  a Mazda Miata is/is not a true sports car

f.  for purposes of a college graduation
requirement, American Sign language is/is not a “foreign language”

g. 
NASCAR is/is not  a sport

****This is a true argumentative essay. ****

 You will need:

1.   Introduction: 

A.)begin with
a hypothetical case or anecdote that will introduce the  argument  (See the Sample passed out and discussed in
class).

B.)   state a claim (the definition of the
key or “disputed” term) in the introduction with the thesis statement….should
be in a “because” statement

2.  Criteria:  what has to be met for the definition

3.  Match:
support your claim with reputable research and evidence

4.   Look at the opposing sides (rebuttals);
address those rebuttals

5.   Refute those rebuttals with more evidence

6.   Conclusion: summarize, wrap up, tie up the
essay.  Refer back to the anecdotal case
in your introduction

Required: minimum of two reputable, scholarly
sources.  More would be advisable.  Use the sources throughout the paper…not just
incidentally here and there. These will appear throughout the paper as in-text
citations and will correspond on the Works Cited page.  Remember that if you don’t
credit the original source, you have committed plagiarism.

***In general, a research
paper should have approx. 3 in-text citations per page of text.