Instructions

Essay Project 4: Evaluating an Argument extended form Step 3

There are several steps in this essay project. It is worth 15% of your grade.

Please read the assignment sheet in detail.

You will complete step 3 this week.

Step 1 Read the Essay Project 4 Assignment Sheet

Essay Project 4 Evaluating an Argument Extended.doc

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Step 2 Complete Writing Task 16

Complete Writing Task 16 first then come back to complete Step 3 of Essay Project 4.

Step 3 Complete Step 2 Rough Draft

Following the guidelines in the assignment letter, complete a draft of your essay. This will be a complete draft of your essay.

It should include the following:

An introduction, a thesis, and map of points

Body of paragraphs with evidence and analysis in each paragraph

A conclusion with a restatement of the thesis

A Works Cited page

Step 4 Post your draft to the Week 15 Peer Review Board

Please submit your rough draft to the Week 15 Peer review Board as a Word doc.

You will not receive a partner or credit for your rough draft if the draft is not submitted

Week 15 Peer Review Board: Essay Project 4 Step 4

Step 5 Save and submit your assignment

When you have completed your assignment save a copy for yourself in an easily accessible place and submit a copy to your instructor using the dropbox.

Submitting Your Assignment

1. Please complete the assignment as a Word document.
2. Click the +Submit Assignment link located in the right-hand column of the course window.
3. Click the Choose File
4. Navigate to your document and select it.
5. Click the Submit Assignment

155773074005/12/201911:59pm

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Previous Previous: Written Task 16: Integrating Evidence or Using Quoted Material Due Friday Next Next: Literature Journal 6

1. Due Week 6 and worth 240 pointsUsing the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. InstructionsCreate the second part of your marketing plan:
   1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

   Feedback:
   This is a very well-thought out plan, and I really enjoyed reading it. You earned a grade of A (97%). It is very important to create a comprehensive marketing plan for any business to be successful. This assignment is the first step in doing so. The rubric requirements have been fulfilled. Please review my feedback.Introduction: You did well introducing your hypothetical company. Your product/service is clear, the physical location is defined and you successfully introduced the elements of your marketing plan. Great job!Mission Statement: See textbook, page 21 “To define its mission, a company should address Peter Drucker’s classic questions: What is our business? Who is the customer? What is of value to the customer? What will our business be? What should our business be?” Only three of these questions were addressed in your mission statement. Your mission statement is not comprehensive enough. Consider the following items in a mission statement:1. Customers—Who are the firm’s customers?2. Products or services—What are the firm’s major products or services?3. Markets—Geographically, where does the firm compete?4. Technology—Is the firm technologically current?5. Survival, growth, and profitability—Is the firm committed to growth and financial soundness?6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of the firm?7. Self-concept (distinctive competence)—What is the firm’s major competitive advantage?8. Public image—Is the firm responsive to social, community, and environmental concerns?—Are employees a valuable asset of the firm?9. EmployeesGoals: The goals you indicated for the short term and long term were specific and realistic; ways to measure them were identified.Environmental Analysis: All elements of the environmental analysis were addressed and explained. Good job being thorough and exhibiting an understanding of the environmental factors. Remember that environmental factors are outside of your direct control, but each of these factors has influence over your business.SWOT Analysis: The SWOT and Needs Analyses are on target and show how your company will fare in the market. Your strengths and weaknesses are clearly internal as you can control them. Your opportunities and threats are clearly derived from the environmental analysis and, while you cannot control them, they can have a direct impact on your hypothetical business.References and Citations: You provided the appropriate number of quality references, and showed a clear understanding of an academic reference. Most APA formatting is correct. Click here for more info on references and citations formatting.Overall, I really like the way that you wrote your paper. It was clearly written, and very well-organized, which made it very easy to follow your analysis.b. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.c. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. d. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. e. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.f. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

   1. Note: Wikipedia and other similar websites do not qualify as academic resources.

   Your assignment must follow these formatting requirements:

   • Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
   • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

   I have attached assignment 1

May 6, update

Per our class discussion today, many of you have not cited your sources in your text.

“Research writing requires you to connect outside sources to your own ideas. Research can be seen as a conversation between various researchers and audiences. By framing the sources you use, you put your own ideas into dialogue with the ideas of others while clearly giving them credit. Effective, ethical use of sources can increase your knowledge about a subject, build your ethos as a writer, and allow you to become part of the larger conversations within your discipline.”

Take a few minutes to review Howe Center for Writing Excellence handout (Links to an external site.)Links to an external site. for Integrating Sources.

For consistency and guidance use Howe Center for Writing Excellence Handout (Links to an external site.)Links to an external site. for following APA style, to cite sources both within the text (in-text citations) and at the end of the document (References page).

Figure captions appear below the figure. Write the figure number and the title on the same line and follow each with a period. Figures should be labeled with a number followed by a descriptive caption or title. Captions should be concise but comprehensive. They should describe the data shown, draw attention to important features contained within the figure, and may sometimes also include interpretations of the data. (Figure 1. Title of figure, lowercased.)

The final chapters are due May 12, 2019.

——

Based on our class discussion upon reviewing your submissions for “Book Chapters,” here are the guidelines to iterate and finalize your draft.

Reread the suggested content and Layout Guidelines.

You need to add more pages to your InDesign Document (Links to an external site.)Links to an external site.. Expand your story to a minimum of 4 pages and a maximum of 6 pages. The idea is not to add more text or fluff but to polish it and make it a more effective research story. Your piece gains length by adding more images to make it visually rich and support your story. Use Photoshop to compose multiple images to support your narrative.

What/How to submit:

1. Submit proof of writing consult from Howe Writing Center (as a file upload here on Canvas Assignments).
2. Upload the following to Google Book Chapters (Links to an external site.)Links to an external site. folder:
   A folder named “topic_yourlastname”

• • • topic_yourlastname.indd – InDesign file saved with all links
    • topic_yourlastname.pdf – of your layout
    • folder with all the images used (high resolution preferred)
    • folder with movies (videos of your project, screen captures of interactions, etc.)
    • folder with your project files (the code you might have written, content files, etc.)

Rubric:

• Submit proof of writing consult (as a file upload here).
• Upload (Links to an external site.)Links to an external site. the support documentation/files.
• 4-6 pages in length.
• Follow the structure and layout: Book Chapter: Research Story- make it visually interesting with substance.
• Clearly state your “Thesis Question” (your main argument) at the end of the first paragraph in the Introduction.
• Include at least 2–3 case studies with how this technology is successfully applied to support your thesis statement, include images, clearly cited references.
• “It’s not the finish line that matters. It’s the struggle that went before.”-unknown
  Don’t just celebrate the “shiny thing” you made using this technology, but include your process showing failures, iterations, discoveries. The process could be messy but is the point of your project. Assemble multiple images into a visual story in photoshop.
• Discussion: Be sure to revisit your thesis question in the Discussion section and convince your audience of the worthiness of your argument.
• References.

Hello!

I am currently in the middle of writing my research methods final project paper. It needs a paragraph on the design, a full discussion, and some editing for the references (my professor told me it is not in proper APA format). This paper needs to hit 20 pages! Please please please look at his rubric! It explains everything he needs.

For the discussion page, I have provided a PDF of my project presentation, AND all the graphs are in the paper as well. In the PDF, there is the full discussion/critiques that we wanted to use. I also have provided the rubric and the critiques my professor made on our presentation. PLEASE use everything provided. My professor is super picky, and I really need to get a good grade on this paper to pass the class. My design is in there as well, but it needs some serious work.

Thank you!

And PLEASE let me know if you have any questions

Ashley