100-200 word response to the below excerpt. Citation must be APA.

There are several other variables available in Reference USA that I would expand on to improve the analysis for our software company. There are variables that report on company’s expenses, including accounting expenses, advertising expenses, computer expenses, insurance expenses, legal expenses, rent and utilities expenses, and Telcom expenses. First, I would take advantage of the SPSS compute function and calculate a proportion/percentage for each of these expenses and evaluate how each company spends their money and focus on those that spend a lot on computer and Telcom expenses. I would do this by first summing the expenses to a total expense variable, then use an equation to develop proportions for each company expense provided in the Reference USA catalog. If a firm is already spending a large proportion of expenses on technology, it would make sense to target them for our app.

Next, I would utilize the social media variables, since Reference USA already offers Facebook, LinkedIn, and Twitter handles. A marketing team can use these handles to pull additional information from firms’ social media sites to enrich the database, adding size of stakeholders (the following the company has), communication activity (posts and shares), and customer engagement (likes and shares) (Buratti, Parola, Satta, 2018). Firms presence on social media has been shown to have a positive impact on partner quality and B2B relationship strength (Karampela, Lacka, McLean, 2020), so adding social media variables to the dataset could be helpful in analyses.

Last, I would like to create a variable that measures firms’ international client base and use that data to derive a proportion. If the app is made for money transfers to and from overseas, then those with the highest proportion of international business would make the most sense to target. After getting these types of data, it would be useful to do more descriptive analyses in finding new areas to target. This week we read on the importance of descriptive statistics in describing a sample (Baier, Ruf, & Chakraborty, 2002) and these additional variables would be helpful for me in an analysis of new firms for our product.

References

Baier, M., Ruf, K. M., & Chakraborty, G. (2002). Chapters 5 and 6 from: Contemporary Database Marketing: Concepts and Applications. Racom Communications Inc.

Buratti, N., Parola, F., & Satta, G. (2018). Insights on the adoption of social media marketing in B2B services. TQM Journal, 30(5), 490-529. doi: 10.1108/TQM-11-2017-0136

Karampela, M., Lacka, E., & McLean, G. (2020). “Just be there”: Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. European Journal of Marketing, 54(6), 1281-1303. doi: 10.1108/EJM-03-2019-0231

Journal Article Critiques

A critique is NOT a summary of an article, but rather it is a critical analysis of the contributions made by the author/s on the topic. Critique must discuss at least two strengths and two weaknesses of the article; how the article contributes to an analysis of the technology industry of Cloud Computing; and what you learned from the article.

Be sure to cover

Format for book critique:

Please describe your feelings about your possible role in passive or active euthanasia and/or performing extensive measures to prolong life. In what ways might your spiritual beliefs influence how you would treat a patient who is terminally ill?

Read the section of the Manual of the Church of the Nazarene located here.

• How might the statements in the Manual differ to your personal beliefs? How are they the same?
• How you might act on your beliefs in your professional role?
• Where are you on the staircase (see Chapter 1) regarding delivering care to patients who are terminally ill?

Your submission should be 2-3 pages in length (does not include the title page and list of references) and properly formatted according to current APA style guidelines. Your instructor will use the grading rubric located here to evaluate your submission.

Learning objective: Determine probabilities using the standard normal distribution.

Description:

The normal distribution describes many common phenomena. Imagine a frequency distribution describing popcorn popping on a stovetop. Some kernels start to pop early, maybe one or two pops per second; after ten or fifteen seconds, the kernels are exploding frenetically. Then gradually the number of kernels popping per second fades away at roughly the same rate at which the popping began.

The heights of American men are distributed more or less normally, meaning that they are roughly symmetrical around the mean of 5 feet 10 inches. Each SAT test is specifically designed to produce a normal distribution of scores with a mean 500 and a standard deviation of 100. According to the Wall Street Journal, Americans even tend to park in a normal distribution at shopping malls; most cars park directly opposite the mall entrance—the “peak” of the normal curve—with “tails” of cars going off to the right and left of the entrance.

The beauty of the normal distribution—its Michael Jordan power, finesse, and elegance—comes from the fact that we know by definition exactly what proportion of the observations in a normal distribution lie within one standard deviation of the mean (68.2 percent), within two standard deviations of the mean (95.4 percent), within three standard deviations (99.7 percent), and so on. This may sound like trivia. In fact, it is the foundation on which much of statistics is built.

For this Discussion:

• Find a study/article (related to business) in the news that uses the normal distribution to explain a phenomenon. Summarize the study and discuss how the study uses/apply the normal distribution. Makes sure to provide the link to the study/article.