Historical Voices Project

Purpose:

The purposes of this assignment are to let you practice 1) analyzing the significance of buildings within a historical context and 2) articulating that significance using the basic conventions of academic writing. You should draw on course content about architectural history and terminology in this paper.

Tasks:

1. Read the text that you select from the options provided. Underline, highlight, or otherwise note the passages about architecture that you think are especially significant.

2. Think about the text and what the author says about the building(s) he describes. What role is architecture playing in the text?

To answer this summative question you might begin by asking questions like:

What features does the author record?

What does he omit?

To whom does he attribute the building?

Is the building presented positively or negatively?

How accurate is the description?

In what context is the author writing?

3. Write an argument-driven academic essay in which you articulate an answer to the question posed in bullet point #2. This essay should be between 600 and 900 words.

Select one of the following texts. Your essay should only address one text. In the following list, each text is described in brief and is followed by the correct citation for that text (hyperlinked). Note that the citation frequently lists the name of the person who translated the text into English while the description gives the name of the text’s author.

Criteria for Success:

Your project will be graded on 4 equally weighted criteria. Refer to the rubric for more details.

The clarity of argument/thesis statement and its relationship to the objectives of the assignment

The relevance, accuracy, and sophistication of the evidence used to support the argument/thesis

The demonstrated knowledge of architectural history, including the correct use of terminology

The essay’s adherence to the standards of academic writing, including standard American English, proper citation of sources (footnoting guide), formal language, and the judicious use of the 1st person

Create a mutual fund investment plan for Betty Johnson, based on her cash flow surplus and available investment assets (cash flow analysis and financial profile provided). Use a report format that includes an analysis of her financial situation followed by recommendations that satisfy all of her financial objectives.

The report should be typed and include a cover page, brief introduction, and recommendations for each objective. Make sure you explain the reasons for your recommendations, e.g. “why” the fund is suitable for Betty given the circumstances. You also need to indicate the fees the client will be paying on mutual funds you recommend, including your compensation. Assume that deferred sales compensation (DSC) is no longer available.

PART I. Read the essay below, and answer the questions that follow.

The advantages of e-mail communication

The first thing most of us do when we get up in the morning is to turn on the computer and check for e-mail messages. This has become a part of our daily routine. We take it for granted that this has been an age-old practice and don’t pause to think that it is a product of recent technological revolution. It is a wonder how we ever survived without it. The advantages of e-mail communication are many, and the chief among them are its speed, low cost, and convenience.

Speed is the obvious advantage. Just as our planes, trains, and automobiles are moving ever faster, so are our modes of communication. We can send e- mail around the world in a matter of minutes with no more effort than it takes to press a few keys on the computer. It is this speed that has led to our calling regular mail “snail mail.”

E-Mail has also the advantage of being inexpensive. Many people have access to e-mail for free through their work or school. If some people may pay for e-mail through an online service, there is no increase in cost relative to the number of messages sent. It is the same price to send one message to one person as it is to send messages back and forth all day or to a hundred people. Finally, if we consider the costs saved in long-distance phone bills in addition to cost saved in postage, most e-mail users come out ahead.

There is no question that e-mail is convenient. It allows us to send the same message to many people at the same time with little more effort than it takes to send a message to one person. When sending multiple copies of a message, we avoid the trouble of photocopying the letter, printing out additional copies, addressing envelopes, and posting the mail. E-mail is also convenient because it lends itself to an informal style that makes composing a message relatively easy; in addition, readers of e-mail tolerate more mistakes than readers of conventional mail, and their tolerance saves us time.

E-Mail thus gives us the ability to send messages with convenience, speed and little expense. In not too distant a future, “snail mail” is likely to become obsolete, and one can already hear the bell toll for the US Postal Services.

Questions:

1. What is the topic of the essay?
2. What is the position taken by the writer on the topic?
3. Does the essay have a plan of development? If so, describe the plan.
4. Imagine you are the author of the essay. Take a reader curious to know how the essay developed through the pre-writing stage of the essay.
5. What are the three parts of the essay?
6. How does the essay hook the reader?
7. What is the first supporting point? What details does the writer give in support of the point?
8. What is the second supporting point? What details does the writer give in support of the point?
9. What is the third supporting point? What details does the writer give in support of the point?
10. What method of organization does the writer use to organize the material in the essay?
11. How does the essay conclude?
12. Why doesn’t the writer discuss the disadvantages of e-mail communication in the essay?

PART 2

As a society, we are hearing more and more about how people are not ethical and that is affecting their personal life or their business life. Your paper will define ethics and what it means to you. How do you take ethics into consideration on a daily basis?

• Write a 2-3 page essay (excluding cover page, abstract, and reference list)
• Use the APA Format for citations and references.
• Incorporate concepts, theories, and terms from the text and supplemental material.

Week 4 Assignment – Plan Execution and Evaluation

Learning Objectives Covered:

1. Define and describe the six factors of a strategic plan.
2. Discuss how to create an advertising plan.

Background

What is the difference between an advertising plan and an integrated
marketing communication (IMC) plan? If you were to outline both
documents you would see essentially the same six sections or factors in
both documents. The following outline of an IMC campaign comes from
Advertising & IMC: Principles and Practices (Moriarty et al., 2014,
p. 535)

1. Situation Analysis
   
   • Background research
   • SWOTs: strengths, weaknesses, opportunities, threats
   • Key communication problem(s) to be solved

2. Key Strategic Campaign Decisions
   
   • Objectives
   • Targeting and engaging stakeholders
   • Brand positioning strategy

3. MarcomMix
   
   • Platforms and objectives
   • Synergy

4. Message Strategy
   
   • Key consumer and brand relationship insights
   • Message direction
   • Strategic consistency

5. IMC Media and Contact Points
   
   • Multimedia and multichannel
   • Multiplatform
   • Contact points, touch points, and critical touch points

6. Management and Campaign Controls
   
   • Budgeting
   • Evaluation of effectiveness

The difference between the two is in scope. An IMC plan is broad in
scope and attempts to coordinate many different types of communication
activities such as advertising, public relations, sales promotions,
sponsorship, direct marketing, social media, etc. An advertising plan is
narrow in scope and handles just one activity type, advertising. An
advertising plan could be created to accomplish the goals and direction
that are given within the bigger IMC plan.

Reference

Moriarty, S., Mitchell, N., & Wells, W. D. (2014). Advertising & IMC: Principles and Practice (10th ed.). Pearson Higher Ed.

Prompt

In this Assignment you will create a PowerPoint presentation about
the six steps found in an integrated marketing communication plan. The
goal of your presentation is to discuss each step, exploring how each
step builds upon one another as well as how each is relevant to a
client’s needs.

*Want to learn more about each of these steps?
You can find necessary information in our course textbook beginning on page 535.

Presentation Requirements
Create your presentation in PowerPoint. Use photos along with text in your presentation to both show and tell the information.

Follow this slide outline for your presentation:

Slide 1: Title
Presentation Title, Name, Date

Slide 2: Situation Analysis
1. Definition of situation analysis
2. Purpose of situation analysis
3. Ways to engage in situation analysis

Slide 3: Key Strategic Campaign Decisions
Summary of content gained through strategic campaign decisions

Slide 4: Marcom Mix
1. Definition of Marcom
2. Overview of what makes successful Marcom content
3. Examples of Marcom

Slide 5: Message Strategy
Summary of content gained through message strategy decisions

Slide 6: IMC Media and Contact Points
1. Definition of “media” in IMC Media
2. Overview of why contact points are necessary

Slide 7: Management and Campaign Controls
Summary of what happens in the management and campaign controls phase

Slide 8: References
Provide references for all definition citations and supporting content

File Naming + Submission Instructions

• Save your presentation as: MAN230_Assignment4_FirstLast.pptx
• Submit your PowerPoint presentation for this Assignment.