Chapter 7 Cognitive and Social-Cognitive Aspects of Personality Humanities Assignment Help

Initiate a new discussion thread. These discussions have to relate the readings. They cannot be about random subjects, but the best threads are those that apply what you read to the political world as we know it. A summary of the readings can be a great first step, but what did you learn from the summary?

The Readings: You MUST use the sources as in-text citations.

Christian Parenti, “Reflections on the Politics of Culture,” Monthly Review, 1999, Volume 50, Issue 09 (February). http://monthlyreview.org/1999/02/01/reflections-on-the-politics-of-culture/

Noam Chomsky, Clash of civilizations? Seminar http://www.indiaseminar.com/2002/509/509noamchomsky.htm

Edward W. Said, “The Clash of Ignorance,’ The Nation, October 4, 2001. http://www.thenation.com/article/clash-ignorance/

For this assignment, you will find examples in the media highlighting the defense mechanisms discussed in class and put them in a Powerpoint presentation. You may use movie clips, T.V. episodes or clips from the episode, and/or T.V. commercials.

Rubric

To earn full credit, your creation needs:

1. One example per defense mechanism

2. For each Powerpoint slide:

a. Identify defense mechanism

b. The title of the show, movie, or commercial the example is from

c. The link to the clip/episode or commercial

d. A self-written statement about how the clip/video represents the defense mechanism

Defense Mechanisms

1. when there is a conflict between the id and superego, anxiety is produced

2. ego reduces anxiety by using techniques called defense mechanisms

3. have 2 common characteristics

a. they operate unconsciously- we aren’t aware we are engaging in them

b. they distort, deny and falsify reality

1. denial- refusing to acknowledge painful reality

ex- refusing to believe significant other broke up with you

2. repression- pushing painful thoughts and memories into the unconscious

ex- occurs in traumatic situations (abuse)

3. projection- throwing undesirable thoughts and behaviors onto someone else; it involves

two people

ex- insisting to your friends that your significant other still loves you when you are the

one that still loves him/her

4. identification- taking on characteristics of other people; trying to be like someone else

5. regression- reverting back to childhood behaviors to deal with a problem

ex- throwing temper tantrums when you don’t get your way

6. intellectualization- taking an academic, non-emotional stance to deal with anxiety

provoking topic

ex- diagnosed with disorder/disability; instead of worrying, go to the library to research it

7. reaction formation- doing the opposite of what you think or feel

ex- saying you cant stand your ex even though you want him/her back

8. sublimation- converting sexual/aggressive impulses into socially acceptable behavior

– can be viewed as a “healthy” defense mechanism

ex- instead of getting angry and beating crap out of your ex, you exert that negative

energy into a sport

9. rationalization- coming up with a beneficial end to undesirable situations; making

excuses for behavior/situations

ex- saying you will find a hotter, smarter significant other

Purpose of Assignment

This assignment is designed to help students analyze and interpret
primary and/or secondary data and research. First, students will be
provided with a marketing report that allows for preparing basic
executive level data insights. Second, they will be allowed to pick a
company and product or service. This assignment will help prepare
students for the development of their marketing plan. Students will be
creating a marketing plan (refer to Marketing Plan and Outline document)
so they may want to choose a company and product or service that has
data readily available or where they can use demographic/psychographic
data to provide insights.

Assignment Steps (THIS IS ONE PAPER WITH TWO PARTS)

Part 1:

Analyze the Week 1 Business Growth Overview dataset.
This is a marketing report generated by an analyst for the Senior Vice
President (SVP) of Marketing at a large corporation. The analyst is new
and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 300-word memorandum for the SVP
providing insights and commentary. The memorandum should include your
analysis of the following:

• Major areas of increase and decrease in revenue or type and/or category of business
• Trends that are evident in terms of revenue or type and/or category of business
• Insights that would help formulate marketing strategies to either continue growth or reverse decline
• Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global or
multi-regional (does business in more than one country) company and one
of its products or services that will serve as the basis for your
marketing plan. You should obtain two years of annual reports as well as
two years of 10K reports (provides a comprehensive overview of the
company’s business and financial condition and includes audited
financial statements) for your data source. Once you have selected your
product or service, you must define the size and type of your selected
company that provides the product or service (available from annual
reports). This need not be elaborate but must include total number of
employees, production volume, distribution methods, and so forth. Record
this information in a summary document as outlined below.

Company and product selection is a
critical part of this project. You must ensure your proposed company can
implement the marketing methods discussed in Marketing Management.

Prepare a minimum
150-word summary document and send it to your instructor as a record of
your selection. The summary document should include the following:

• Name of Company
• Location of Company Headquarters
• Name of Product or Service selected
• General description of company (number of employees, revenue, type of ownership, web page, etc.)
• General description of product or service

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Food processing industry includes the methods and techniques used to transform raw ingredients by physical or chemical means into food for human consumption. Fish processing, in particular, takes caught or harvested fish and uses them to produce marketable food products.

Fish processing first includes fish handling, which is the preliminary processing of raw fish, and the manufacture of fish products. Fish processing further extends into primary processing involved in the filleting and freezing of fresh fish for onward distribution to fresh fish retail and catering outlets, and the secondary processing that produces chilled, frozen and canned products for the retail and catering trades.

Fish processing operations can be improved by using IT/IS (see for example: http://marel.com/innova). This company has been specialized in manufacturing execution systems (MES) required in today’s food processing.