Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both.

A. Bad Boys, Inc. is evaluating its cost of capital. Under consultation, Bad Boys, Inc. expects to issue new debt at par with a coupon rate of 8% and to issue new preferred stock with a $2.50 per share dividend at $25 a share. The common stock of Bad Boys, Inc. is currently selling for $20.00 a share. Bad Boys, Inc. expects to pay a dividend of $1.50 per share next year. An equity analyst foresees a growth in dividends at a rate of 5% per year. Bad Boys, Inc. marginal tax rate is 35%. If Bad Boys, Inc. raises capital using 45% debt, 5% preferred stock, and 50% common stock, what is Bad Boys cost of capital?

B. If Bad Boys, Inc. raises capital using 30% debt, 5% preferred stock, and 65% common stock, what is Bad Boys cost of capital?

C. On page 457, your textbook details the term Cannibalization. In your own words, identify two corporations that have dealt with cannibalization and what steps were taken to overcome the cannibalization. Please provide any citations and references. Please be articulate in your responses.

You have been tasked with building a payroll program for a large organization with offices spread across the United States. The company has one larger data center that each office connects to via a wide area network (WAN). Write a 3-4 page paper in which you:

• Explain what type of architecture the new payroll application should use and why.
• Identify what types of technology will be involved in the architecture and explain the purpose of each technology.
• Create a graphical representation of your recommended architecture.
• Identify and describe any potential ethical issues that could arise in connection with the new architecture.

Your assignment must:

• Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
• Include charts or diagrams created in Excel, Visio, MS Project, or a freeware alternative. The completed diagrams/charts must be imported into the Word document before the paper is submitted.

The specific Course Learning Outcomes associated with this assignment are:

• Analyze and articulate ethical, cultural, and legal issues and their feasibilities among alternative solutions.
• Use contemporary CASE tools in process and data modeling.
• Use technology and information resources to research issues in systems analysis and development.
• Write clearly and concisely about Systems Analysis and Development topics using proper writing mechanics and technical style conventions.

Week 4 Assignment: Generating Effective Marketing Strategies

choose one marketing or promotional activity intended to attract new business or maintain current business that you would like to implement in your practice. Research and present the following information:

• Monetary Cost: What is the actual or estimated dollar amount that implementing your strategy will cost? Be sure to consider all potential costs, both one-time and ongoing, associated with your activity. For example, if your strategy is to create and maintain a professional website for your business, you will need to research the annual cost of purchasing and maintaining a domain name and hosting that domain on a server. Who will design your website, write the content, and make updates to content? If you do not possess the skills to do this yourself, how much would it cost to hire a professional web designer? While it is okay to estimate the potential monetary costs associated with your strategy, this information should come from a verifiable source, not your own guesswork. Be sure to cite the source in which you obtained these financial estimates using proper APA citation.

• Time: Your time is money. The time spent on marketing takes away from time you could be generating income by actually treating patients. How much time will it take you to successfully implement this strategy? Is the investment of your time a “one time” occurrence, or does this strategy require an ongoing time commitment? For example, if you intend to give a lecture at a local health store how much time will it take you to research and write the material for the lecture? Are you using a power point; how much time will it take to create that? How much time will it take to set-up your lecture, give the lecture, and break down / clean up? Will you be managing registration for your lecture – that takes time, too? Because you know your own time management skills better than anyone, you do not need to cite sources for this section however you should be able to back up your “estimate” with a reasonable explanation. For example, I have writing and public speaking skills due to my previous undergraduate education and occupation, so I know that I can research and write a good hour long lecture in under 30 minutes. However, technology is more difficult for me, so it might take me the better part of a day to craft a visually appealing powerpoint to go along with my lecture.

• Reach: What patient population(s) will your marketing strategy reach? What patient population(s) will your marketing strategy exclude? We cannot reach every potential patient with each marketing strategy – that’s why we implement more than one marketing strategy in our practice. To understand the potential effectiveness of your marketing strategy, you must be able to clearly identify who it is likely to reach and who it will not reach. For example, creating and maintaining a Facebook business page is likely to reach millenials and even some Baby Boomer generations that utilize social media to search for health providers in their area. However, it will exclude pediatric patients who are too young or legally forbidden from creating social media accounts, or geriatric patients who tend not to utilize such technology. It might exclude low income populations whom do not have access to the internet in their home. If this is a patient population you plan to work with, you will need to craft additional marketing strategies to reach them. It may also exclude professionals who cannot access social media sites due to security regulations at their job site. If your practice is located in close vicinity to a governmental agency with these types of security restrictions on the use of social media, you should understand that a Facebook business page is not going to effectively reach their employees and you will want to consider other means of targeting that population.
• Effectiveness: How effective do industry experts feel your marketing strategy is? For example, if my strategy is a direct mail campaign, I could state that according to a review of several studies published to the Direct Marketing weblog, direct mail is more effective than Facebook, because about 98 percent of people check their mail regularly and 77 percent sort through it immediately (2016). The article states: “DMN3 reports that 39 percent of consumers first patronize a business because they received a direct mail advertisement. (BKV, 2016).” Since most people check their mail and the response number is also significant, direct mail could be a very effective business strategy. Again, this information should be coming from verifiable sources, not your own guess or opinion. Be sure to cite your sources using APA citation in this section.
• Additional Benefits: Some marketing strategies will have additional or added benefits beyond the primary benefit. Are there any additional or added benefits to your marketing strategy? For example, a direct mail appeal is targeted towards a specific geographic region surrounding your acupuncture practice. However because it is a physical piece of paper that can be given to another person, as opposed to a virtual marketing via a website, you might receive the added benefit of reaching patients outside your mailing area if a patient who received the mailing passes it on to a work colleague, etc.

You will incorporate this assignment into your final portfolio after considering and making adjustments based upon feedback from the teacher.

Florida Doctor Sentenced for Role in Income Tax Fraud Scheme

On April 27, 2015, in Miami, Florida, Dr. Krishna Tripuraneni, of Palm Beach County, Florida, was sentenced to 24 months in prison, one year of supervised release and ordered to pay a $50,000 fine. Tripuraneni previously pleaded guilty to one count of filing false tax returns. According to court documents, Tripuraneni, a physician licensed in the State of Florida, was the owner and operator of three businesses in Wellington, Florida. For the tax years 2004 to 2008, Tripuraneni received income in the form of direct compensation, distributions, and corporate funds and used these payments to cover personal expenditures. Tripuraneni utilized funds from the companies to pay for expenses on a new home, payments on condominiums, interior design improvements to his residences and tuition payments for his children. Some of these payments were fraudulently classified as professional consulting, building repairs, and miscellaneous expenses by his companies and used as profit and loss statements on his corporate and personal income tax returns. Tripuraneni caused the preparation and filing of a false 2006 U.S. Income Tax Return for an S Corporation; a U.S. Return of Partnership Income, and a U.S. Individual Income Tax Return. In total, Tripuraneni underreported his income for tax years 2004-2008 by $18,128,066 for a total of $6,383,977 in outstanding taxes.

Perform background searches on the company involved by searching the internet or Library to find financial documents—at minimum an income statement and balance sheet. Larger companies can be located using an SEC 10-K Report. If you type this in Google followed by a company name, you will see results, for example, SEC 10-K Report Coca-Cola. You can also locate financial records for companies using general Google searches and Ventureline.com, for which a link is provided below. For your report, provide a two-slide description of your company, including basic facts such as financial status, market it operates in, product or service, etc.

Ventureline.com is an excellent site to research and obtain the financial statements of companies and to obtain results from specific ratio analyses.

Provide the name of the company of your choice, URLs and/or contact information to specify where you will get your data and company information, and a short description of the company, including the type of business, products and/or services offered, markets served, size, and financial status.

Your company profile should be 2-3 PowerPoint slides with document and citation formatting in conformity with APA requirements. Add notes into your slides (at least 5 sentence).