Designing Presence in eLearning, social science homework help Humanities Assignment Help

At the end of this course, you will
have created a marketing plan for a hypothetical product-based company. Each
assignment focuses on a different section of the overall marketing plan. For
Assignment 1, you will compile information on the company’s background
information, an environmental analysis, your company’s short and long-term
goals, and a SWOT analysis.

For information on Website
analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.

Write a five to six (5-6) page paper
in which you:

1. Write an introduction to your company. Describe your
   company, its location, and the product it makes or the service it
   provides.
2. Develop an environmental analysis that includes
   competitive, economic, political, legal, technological, and sociocultural
   forces.
3. Determine the primary and secondary target markets for
   your company. Next, analyze the primary and secondary target markets that
   you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve
   within the next year (short term) and the mains goals that you would like
   to achieve within the next five (5) years (long term). Determine the most
   appropriate ways to measure both short- and long-term goals. Note:
   Consider the following metrics: tracking downloads of Website content, Website
   visitors, increases in market share, customer value, new product adoption
   rates, retention, rate of growth compared to competition and the market,
   margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for
   your product. Each analysis should examine four (4) strengths, weaknesses,
   opportunities, and threats for your company.
6. Use at least four (4) academic resources as
   quantitative marketing research to determine the feasibility of your
   product / service. These resources should be industry specific and relate
   to your chosen product / service. Note: Wikipedia and other
   Websites do not qualify as academic resources.

In Assignment 2, using the same
company from Assignment 1, you will focus on the company’s mission,
introduction, and branding.

Note: You may create and /or make all necessary assumptions
needed for the completion of this assignment.

Write a four to five (4-5) page
paper in which you:

1. Develop a branding strategy for your product that
   covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and
   determine an appropriate time table to implement your plan). Provide a
   rationale for your response.
3. Prepare a positioning statement. Include a perceptual
   map that shows your company’s position against its competitors. From this
   map, create a statement that depicts your position. For example, “Our
   product is the fastest in its class for half the price.” Note: See
   pp. 54 – 55 in the textbook for examples of perceptual maps. You may use
   Microsoft Word, PowerPoint, or other equivalent software to create your
   perceptual map.
4. Examine the relevant consumer behavior for your target
   market. Explain the main reasons why the brand name, logo, slogan, brand
   extension, as well as the positioning statement and marketing strategy are
   right for the identified target market.
5. Develop your company’s mission statement and company
   introduction.
6. Use at least three (3) academic resources as
   quantitative marketing research to determine the feasibility of your
   product / service. These resources should be industry specific and relate
   to your chosen product / service. Note: Wikipedia and other
   Websites do not qualify as academic resources.

To conclude your marketing plan, in
Assignment 3, you will describe the company’s, marketing strategy,
implementation strategy, expansion plan, social media strategy, monitoring
methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.

Write a six to seven (6-7) page
paper in which you:

1. Develop the company’s branding, pricing, and
   distribution strategy.
2. Classify the company’s major competitors as inter- or
   intra-competitors. Categorize the competitors’ major strengths and
   weaknesses.
3. Develop the differentiation strategy in relation to the
   closest competitor.
4. Establish whether the company’s intention is to be a
   leader or follower within the industry.
5. Specify two (2) social media and / or media tools that
   you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that
   are most relevant for your marketing plan. Relate each marketing
   communication to your company’s advertising strategy.

Use at least five (5) academic resources that
address sustainability and monitoring of effective marketing plans and
determine the applicability for your hypothetical company. These resources
should be industry specific and relate to your chosen product / service. Note:
Wikipedia and other Websites do not qualify as academic resources.

Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.

Create a SWOT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

External forces and trends considerations:

• Legal and regulatory
• Global
• Economic
• Technological
• Innovation
• Social
• Environmental
• Competitive analysis

Internal forces and trends considerations:

• Strategy
• Structures
• Processes and systems
• Resources
• Goals
• Strategic capabilities
• Culture
• Technologies
• Innovations
• Intellectual property
• Leadership

Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

• Identify economic, legal, and regulatory forces and trends.
• Critique how well the organization adapts to change.
• Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.

Identify issues and/or opportunities:

• Identify the major issues and/or opportunities that the company faces based on your analysis.
• Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
• Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Format your paper consistent with APA guidelines.

add references and no plagiriazing

To prepare for this activity, please read Chapter 1 of your textbook and review the Instructor Guidance and relevant Announcements.  In this activity, you will consider research methods by describing a simple experiment that utilizes elements of the scientific method, applying ethical considerations.  See The Experiment for a detailed explanation of the experimental method.

Psychology is the scientific study of behavior and mental processes.  Psychologists utilize the scientific method to test their ideas.  There are many different types of research studies.  In this interactive learning activity, your original post will explain the basic precepts of scientific approaches to the study of psychology; your responses will focus on descriptive and correlational methods. Be sure to use your own academic voice and apply in-text citations appropriately throughout your post.

• Select a hypothesis from the following list:
  • Students who sit in the front row earn higher grades.
  • Attractive people are more likely to be asked on a date.
  • People drive more aggressively when behind the wheel of a sports car.
  • Diet is more effective than exercise in a weight loss program.
  • Reading to a child will result in a larger vocabulary.
  • Insert your own idea:  __________________________________________
• Briefly summarize a perspective (e.g., behaviorism, psychodynamic theory, cognitivism, humanism, sociocultural perspectives, biological/physiological/psychological) that you might apply to your study of this topic.  Explain how it may be relevant to your understanding of this topic.
• Describe a simple experiment that you might conduct to test the hypothesis you have chosen.  In your description, include the following:
• Identify the independent and dependent variables, clearly operationalizing each. 
• Explain how you would implement your manipulation and measure responses. 
• Predict any potential confounds and how to best control these factors.  
• Discuss steps a researcher could take to prevent bias (experimenter, subject, and/or sampling bias).
• Apply your knowledge of ethics to your experimental design by explaining why bias is an important consideration in the process.
• Remember to use your own academic voice and apply in-text citations appropriately throughout your post

I need 3 questions of the following ” no answers just questions” Total 18 questions”

1- Submit at least 3 questions from your readings of Martinez and Richardson, Part Two.

Martinez, Michael J., and Richardson, William D. (2008) AdministrativeEthics inthe Twenty-first Century.

2- Submit at least 3 questions from your readings of Martinez and Richardson, Part III.

3- Submit at least 3 questions from your readings of Martinez and Richardson, Chapter 7.

4- Submit at least 3 questions from your readings of Martinez and Richardson, Chapter 8.

5- Submit at least 3 questions from your readings of Martinez and Richardson, Chapter 10.

6- Submit at least 3 questions from your readings of Guerus and Garofalo, Chapter 11.

Geuras,Dean and Garofalo,Charles. (2010) Practical Ethics in Public

Administration, Third Edition.