Eastern Ethical Systems Pamphlet Writing Assignment Help. Eastern Ethical Systems Pamphlet Writing Assignment Help.
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Often, when one thinks of ethical perspectives in the workplace, the focus tends to be on theories such as utilitarianism and egoism. While there is certainly a place for these two theories in the workplace, there remains a whole world of different perspectives and systems. For this deliverable, you will be creating a pamphlet that highlights Eastern Ethical Systems and their benefits within the workplace. Your pamphlet will need to address the following topics:
- A description of Buddhism and Confucianism.
- Key ethical themes that run through each of these traditions.
- Describe similarities and differences between the two traditions.
- Relate themes of Buddhism and Confucianism common themes within American culture.
- Describe features of the ethical perspectives of Buddhist and Confucian traditions that would be beneficial within a workplace/community.
The pamphlet that you are creating will vary in length. Draw attention to your pamphlet by using well-placed art, an easy to read design with your content, and effective use of color.
Looking for information on how to create a pamphlet? Check out http://rasmussen.libanswers.com/faq/190019
Grading Rubric
0 | 0 | 80 | 90 | 100 |
No Pass | No Pass | Competence | Proficiency | Mastery |
Not Submitted | An inadequate or inappropriate description of Buddhism and Confucianism with the key ethical themes. | Describes Buddhism and Confucianism with the key ethical themes with basic information. | Describes Buddhism and Confucianism with the key ethical themes with strong supporting information. | Describes Buddhism and Confucianism with the key ethical themes with well-integrated, strong supporting information. |
Not Submitted | An inadequate or inappropriate description of the similarities and differences between the two traditions. | Describes the similarities and differences between the two traditions with basic supporting information. | Describes the similarities and differences between the two traditions with strong supporting information. | Describes the similarities and differences between the two traditions with well-integrated, strong supporting information. |
Not Submitted | An inadequate or inappropriate relation of the themes of Buddhism and Confucianism common themes within American culture. | Relates themes of Buddhism and Confucianism common themes within American culture with 3 detailed examples. | Relates themes of Buddhism and Confucianism common themes within American culture with 4 detailed examples. | Relates themes of Buddhism and Confucianism common themes within American culture with 5 detailed examples. |
Not Submitted | An inadequate or inappropriate description of the features of the ethical perspectives that would be beneficial within a workplace/community. | Describes features of the ethical perspectives that would be beneficial within a workplace/community with 3 detailed examples. | Describes features of the ethical perspectives that would be beneficial within a workplace/community with 4 detailed examples. | Describes features of the ethical perspectives that would be beneficial within a workplace/community with 5 detailed examples. |
Not Submitted | Attempts a pamphlet; however, there are major mistakes in formatting, and the text is hard to read. Lacks artwork. | Developed fictional scenario for the golden mean, with a moderate level of detail surrounding the characters and the actions representing eudemonia with minor flaws | Developed fictional scenario for the golden mean, with a moderate level of detail surrounding the characters and the actions representing eudemonia. | Fully developed fictional scenario for the golden mean, with high level of detail surrounding the characters and the actions representing eudemonia. |
Not Submitted | Does not provide the required number of questions and/or the provided questions and answers for eudemonia are inadequate or inaccurate. | Pamphlet is in the required format; however, it lacks appropriate artwork or has issues with the readability of the text. | Pamphlet is correctly formatted and addresses all pieces of the required elements with minimal errors. | Pamphlet is correctly formatted and provides fully developed elements with appropriate artwork and text. |
Eastern Ethical Systems Pamphlet Writing Assignment Help[supanova_question]
Brands Organizations and Strategies MK-222 Local Lion Coffee Shop: Marketing Strategy Case Writing Business Finance Assignment Help
- Case Learning Objectives: The written evaluation is to provide a recommendation to Local Lion
Coffee Shops about the key decisions they should make for brand strategy and brand tactics
including:
- Understand differentiation and brand positioning to create value for stakeholders
- Understand brand equity and the impact on customer loyalty.
- Understand the competition and positioning decisions.
Case Writing Guidelines
- Page Length: Written submissions should not exceed 5 pages (exhibits aren’t included in
page count). Writing format should be minimums of 12 pt. type with 1” margins and 1.5
spacing. - Sources/Citations: No preference on citation format. If referencing class materials use name
of article and page number. See Emerson Library Guide for citation recommendations:
http://guides.library.emerson.edu/citation - No external research is required for case write-ups. However, you may use 3rd party data
from the timeframe of the case to support your analysis. - Students should keep their analysis to the timeframe the case is taking place.
- Class concepts and elements of the marketing plan should be used to support and strengthen
your analysis as exhibits.
Primary Assignment:You are to write a recommendation to Local Lion Coffee Shop’s management team on the brand
strategy and tactics they should pursue to align their offerings with market needs and position the
brand for growth. Specifically you will identify and make recommendations on the following:
- The main decision(s) Local Lion must make to be successful
- The ideal target audience(s)
- The Ideal positioning and differentiation points for Local Lion
- The ideal brand and service tactics.
- The analysis should consider the ability to maintain and deliver Local Lion core brand values.
To make this recommendation you will need to analyze key elements of the marketing and brand
plan currently in place at Local Lion Coffee Shop. Your written recommendation should highlight key
changes to Local Lion’s brand strategy and tactics.
.Rubric: This assignment will be graded on a 100-point scale. The assignment will be evaluated
against the following criterion:
1. Executive Summary (5 Points):Clear identification of main case issue, a detailed description
of the current situation, the company’s goal and the proposed course of action(s)
(recommendation(s)).
- Situation Analysis & Critical Question (17 points): A summary of the situation that Local Lion
faces in making decisions. This section is an environmental scan of the Company,
Competition, Customers, Collaborators, and Climate (referred to as the 5Cs,) and will provide
a summary of the environment within which Local Lion will make decisions regarding its
marketing and communication plans. Hint: The 5Cs is a tool that can be used and referenced
to guide and organize your thinking before writing/presenting your recommendations. This
section should end with the writer’s view as to what is the Critical Question of the case (i.e.
what primary decision must the Local Lion management team make to optimize future
success.) - Market Segments Target Audience(s) – Strategy (20 points) A summary of the market of
coffee shops and the makeup of the more important market segments will be provided.
- A detailed analysis of Local Lion’s current market segments
- Includes examples and evidence from the case, class concepts and 3rd party research to
validate segment and target audience recommendations.
- Positioning and Differentiation – Strategy (25 points) :
- A detailed analysis of Local Lion’s current positioning and differentiation.
- Clear recommendations on changes required to Local Lion’s positioning and
differentiation. - Includes examples and evidence from the case and class concepts to validate positioning
and differentiation recommendations.
- Tactics (7-T’s or Marketing Mix) – (25 Points)
Required analysis of the brand and service tactics. Other tactics are optional and should be
used to enhance and connect your analysis- A detailed analysis of the current brand and service tactics.
- Clear recommendations on changes to the brand and service tactics.
- Includes examples and evidence from the case and class concepts and 3rd party research
to validate brand recommendations.
- Conclusion (5 Points) : Summarize your recommendations for Local Lion on the best way to
grow the brand, keep business steady and maintain customer loyalty. Include clear
recommendations for the ideal target audience, positioning and differentiation points Local
Lion should implement. The analysis should consider the ability to maintain and deliver Local
Lion core brand values. - Writing Mechanics (3 Points): Demonstrates clarity, conciseness and correctness; formatting
is appropriate and writing is free of grammar and spelling errors. Assignment follows
guidelines and directions.
Students should include relevant links to class concepts and reading materials in relevant sections of
their case write-up and through use of exhibits and the appendix to validate their understanding and
- Identification of the primary target market(s)
- Identification of target audience need(s)
- Makes appropriate and powerful connections between identified issues/ problems and
the strategic concepts studied in the course readings and lectures - Evidence from class readings and materials and 3rd party research should be used to
support strategy recommendations.
2
application of course materials to the case. To conduct this analysis, you should use key elements of
the Marketing Plan Handbook framework to develop your analysis and recommendations.
[supanova_question]
Shiism and everything Humanities Assignment Help
I AM A $) YEAR OLD WOMAN WHO ATTENDED THE BIRTHDAY CELEBRATION OF GURU NANAK DEV JI (Nanak Dev Ji) founder of sheiikism and I have pictures. this was located in Hollywood Los Angeles California on November 17 his birthday was on November 13 but that was the closest weekend to the bday I need you to write about it as if I went.
here is the rubric
CAN NOT BE PLAGERISED
The Paper
Include a separate heading for each section below. With the exception of the ritual description, the questions for each section can be answered in a paragraph or two.
I. Ritual Observed
What religious ritual did you observe? Include religion (be specific), ritual, specific location, and the date. Include a picture of you that shows that you did the observation (e.g., in front of the ritual location). Do not take pictures during the ritual without getting permission! If you have problems meeting this requirement, please contact me as soon as possible.
II. Ritual Description
Describe the ritual that you observed. This should be an approximately three to four page description of what you observed, including a description of the setting, participants and religious specialists. Describe step by step what happened during the ritual.
III. Ritual Classification
How would you classify this ritual? Was it prescriptive or situational? Was it periodic or occasional? How would Wallace classify the ritual (e.g., therapy, social rite of intensification, rite of passage, etc.)? Make sure to include all three classifications. Explain why you classified the ritual the way you did.
IV. Symbols
Describe the symbols you observed, making sure to include the meaning of each. Include symbolic elements of time and space if appropriate.
V. Ritual Specialist
How would you classify the ritual specialist (i.e., priest or shaman)? What characteristics led you to that decision?
VI. Altered States of Consciousness (or Mythology)
If the ritual involved altered states: What characterized the altered state? How was the altered state achieved? What was the meaning or importance of the altered state for this ritual?
If the ritual did not involve altered states: What was the role of mythology in this ritual? Did the ritual link to a specific story? Were myths read or reenacted as part of the ritual?
VII. Worldview
What is the worldview of this religion? How was this worldview reflected in the ritual?
VIII. Conclusion
Write a paragraph or two on your own thoughts and responses to what you observed.
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Write three critical response papers on the assigned essays or readings. Writing Assignment Help
Choose (3) from the following (6) options:
Descartes’ Meditations, Anselm’s “Ontological Argument,” Nietzsche’s Twilight of the Idols, any short story by Akutagawa, or your own philosophical-critical interpretation of the film Joker or Midsomer. Both of these recent films give us quite a lot to think about. Pick the three that most interest or puzzle you. If you complete this assignment early, it will help prepare you for the test.
1- Each response paper will be one full page.
2- Divide the page into two main paragraph (the first part may be 1/3 if you like, but just make sure to hit a full page for the entire assignment).
3- In the first paragraph, you are to summarize the reading. Questions that should be answered: What is the reading about? What is the topic? If there is an argument, what is it? What is the author trying to do? The purpose of the first paragraph is to show me that you understand the reading and that you can restate it in your own words. Do not quote the text, but put it in words in a way you would when describing it to a friend or family member
4- The second paragraph is the critical or philosophical component. I want you to “react” to the paper. But–not just an emotional reaction, but I want you to give me reasons for your response. Possible ways to respond: Is there something wrong with the argument? Should it be criticized? Should we believe what the author is saying? If not, why not? Is this reading relevant to your understanding of yourself or your place in the world? Does it present us with new perspectives? Explain. Make sure this paragraph is a claim, not just a mere opinion. Imagine you are trying to convince me or someone else that your claim is worthy of belief.
Paper requirements:
3 pages, double spaced, 12 point font. (please make sure to not go under)
MLA citation
Clear: Writing clearly puts the ideas (the arguments, the reasons) at center stage. This is what (most) philosophy professors are looking for. Use the right word, not the pretty one.
A strong, interesting thesis interpretation that is based on a good understanding of the texts and issues and is adequately supported using clear and grammatical language in a well-structured paper. A paper that has this is an A+.
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reflection about three poem Humanities Assignment Help
the following description is the assignment requirement:
“Your zine should examine situations and experiences of resistance as they happen in The Trials of Socrates, Antigone, and Citizen as well as in your own life.
You may use direct quotes from the texts; you may refer to themes that emerge in the text; you may make a zine that is primarily text, a zine that is primarily image, or a combination of both. It’s up to you, so long as you make specific reference to the above-listed texts AS WELL AS YOUR OWN EXPERIENCE.
This assignment SHOULD NOT include outside research. I am not particularly interested in biographical material about the authors unless you connect it directly to an issue in the text you intend to analyze. This assignment should be treated as a conversation between you and the texts and if the texts are confusing or difficult for you, this might be an excellent “conversation” to have in a zine.
I do not have a hard and fast length requirement nor do I have a preferred structure/layout for the zine.”
what I need you to do is: show you understanding about these poems(total 4)
you dont have to read whole books. maybe some part of them, and pick 10 little sentences or paragraphs from the poems, and give your own understanding, experiences of resistance as they happen in The Trials of Socrates, Antigone, and Citizen as well as in your own life.
example:
1.”strong for him. Zeus hates an arrogant boast, With towering hatred. He saw the river of men attack, 130 Their golden armor clashing in contempt, And so he struck the man down with a missile of fire As he swooped toward his highest goal, Eager to shout “Victory!”(page 20,Antigone) —- I learned that ……(your understanding) ,and in our life…….(connection about real life)
poems file in the attachment
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Is carbon trading an appropriate response to climate change? Why or why not? In addition to making your case, show familiarity with best arguments for opposing view. Why are they wrong? Writing Assignment Help
please must see all the documents which I uploaded!!!!!!!!!!!!!!!!!!!
Is carbon trading an appropriate response to climate change? Why or why not? In addition to making your case, show familiarity with best arguments for opposing view. Why are they wrong?
1. an essay of 2,000 words (+/- 10 percent)
2. need a CLEAR Thesis in intro. It identifies the central claim or idea you will be arguing for
3. need a topic sentence at the beginning of each body paragraph
4. most of paper need to be ANALYSIS. Show capacity for original analysis. Provide strong evidences to support your view.
5. in the critical portion, give reasons for the thesis you are putting forward
6. need for just enough summary to make your analysis clear to uniformed reader (state all the key points)
7. demonstrate intellectual originality by introducing some new thought beyond the readings
Is carbon trading an appropriate response to climate change? Why or why not? In addition to making your case, show familiarity with best arguments for opposing view. Why are they wrong? Writing Assignment Help[supanova_question]
Brands Organizations and Strategies MK-222 Local Lion Coffee Shop: Marketing Strategy Case Writing Business Finance Assignment Help
4.5 – 5 pages with 1.5 spacing!!!
BE VERY SPECIFIC ON THE INSTRUCTIONS!!!
- Case Learning Objectives: The written evaluation is to provide a recommendation to Local Lion Coffee Shops about the key decisions they should make for brand strategy and brand tactics including:
- Understand differentiation and brand positioning to create value for stakeholders
- Understand brand equity and the impact on customer loyalty.
- Understand the competition and positioning decisions. Case Writing Guidelines
- Page Length: Written submissions should not exceed 5 pages (exhibits aren’t included in page count). Writing format should be minimums of 12 pt. type with 1” margins and 1.5 spacing.
- Sources/Citations: No preference on citation format. If referencing class materials use name of article and page number. See Emerson Library Guide for citation recommendations: http://guides.library.emerson.edu/citation
- No external research is required for case write-ups. However, you may use 3rd party data from the timeframe of the case to support your analysis.
- Students should keep their analysis to the timeframe the case is taking place.
- Class concepts and elements of the marketing plan should be used to support and strengthen your analysis as exhibits. Primary Assignment:
You are to write a recommendation to Local Lion Coffee Shop’s management team on the brand strategy and tactics they should pursue to align their offerings with market needs and position the brand for growth. Specifically you will identify and make recommendations on the following:
- The main decision(s) Local Lion must make to be successful
- The ideal target audience(s)
- The Ideal positioning and differentiation points for Local Lion
- The ideal brand and service tactics.
- The analysis should consider the ability to maintain and deliver Local Lion core brand values. To make this recommendation you will need to analyze key elements of the marketing and brand plan currently in place at Local Lion Coffee Shop. Your written recommendation should highlight key changes to Local Lion’s brand strategy and tactics. .
Rubric: This assignment will be graded on a 100-point scale. The assignment will be evaluated against the following criterion:
1. Executive Summary (5 Points):Clear identification of main case issue, a detailed description of the current situation, the company’s goal and the proposed course of action(s) (recommendation(s)).
- Situation Analysis & Critical Question (17 points): A summary of the situation that Local Lion faces in making decisions. This section is an environmental scan of the Company, Competition, Customers, Collaborators, and Climate (referred to as the 5Cs,) and will provide a summary of the environment within which Local Lion will make decisions regarding its marketing and communication plans. Hint: The 5Cs is a tool that can be used and referenced to guide and organize your thinking before writing/presenting your recommendations. This section should end with the writer’s view as to what is the Critical Question of the case (i.e. what primary decision must the Local Lion management team make to optimize future success.)
- Market Segments Target Audience(s) – Strategy (20 points) A summary of the market of coffee shops and the makeup of the more important market segments will be provided.
- A detailed analysis of Local Lion’s current market segments
- Includes examples and evidence from the case, class concepts and 3rd party research to validate segment and target audience recommendations.
- Positioning and Differentiation – Strategy (25 points) :
- A detailed analysis of Local Lion’s current positioning and differentiation.
- Clear recommendations on changes required to Local Lion’s positioning and differentiation.
- Includes examples and evidence from the case and class concepts to validate positioning and differentiation recommendations.
- Tactics (7-T’s or Marketing Mix) – (25 Points)
Required analysis of the brand and service tactics. Other tactics are optional and should be used to enhance and connect your analysis- A detailed analysis of the current brand and service tactics.
- Clear recommendations on changes to the brand and service tactics.
- Includes examples and evidence from the case and class concepts and 3rd party research to validate brand recommendations.
- Conclusion (5 Points) : Summarize your recommendations for Local Lion on the best way to grow the brand, keep business steady and maintain customer loyalty. Include clear recommendations for the ideal target audience, positioning and differentiation points Local Lion should implement. The analysis should consider the ability to maintain and deliver Local Lion core brand values.
- Writing Mechanics (3 Points): Demonstrates clarity, conciseness and correctness; formatting is appropriate and writing is free of grammar and spelling errors. Assignment follows guidelines and directions.
Students should include relevant links to class concepts and reading materials in relevant sections of their case write-up and through use of exhibits and the appendix to validate their understanding and
- Identification of the primary target market(s)
- Identification of target audience need(s)
- Makes appropriate and powerful connections between identified issues/ problems and the strategic concepts studied in the course readings and lectures
- Evidence from class readings and materials and 3rd party research should be used to support strategy recommendations.
2
application of course materials to the case. To conduct this analysis, you should use key elements of the Marketing Plan Handbook framework to develop your analysis and recommendations.
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marketing question, make an implementation plan. give me a marketing plan budget. Business Finance Assignment Help
two parts.
1. help a company to make impemendation plan (the action plan) based on the marketing plan I gave to you.
a. this section, often called action plan program, will contain the tactical and executional details of the IMC plan. this should include specific actions and activities across all key parts of the IMC mix.
b. the action plan should be clearly aligned with the above marketing objectives/strategies. it summarizes your IMC activities while establishing clear timing parameters, cost estimates and responsibility for plan execution.
2. budget: resources and cost
a. media and production costs-estimates for the cost of planned IMC tactics( derived from your research)
b. other budget items-if there are other costs associated with executing this plan, such as personnel agencies, technology tools should be included.
c. your budget should be rational and reasonable.
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360 Degree Feedback/Personal Balance Sheet Business Finance Assignment Help
360 Degree Feedback/Personal Balance Sheet Rubric . LEAD 310
Unfinished |
Satisfactory |
Exemplary |
|
360 Degree Feedback… |
The Description of Interviewers is not revealed or explained. 360 Degree Feedback is inadequately revealed or explained. Feedback Perspective and Personal Balance Sheet are inadequately conveyed. Paper is less than ten (10) pages in length. Perspective is unclear or not present. |
The Description of Interviewers is revealed, and its importance explained. 360 Degree Feedback is revealed, defined, and their relevance clarified. Feedback Perspective and Personal Balance Sheet are clearly stated. Paper is at least ten (10) pages in length. Perspective is well conveyed. |
IN ADDITION TO SATISFACTORY
The Description of Interviewers is revealed, and its importance explained. 360 Degree Feedback is revealed, defined, and their relevance clarified. Feedback Perspective and Personal Balance Sheet are abundantly clarified and cited. Paper is at least ten (10) pages in length. Perspective is clear and easy to understand. |
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Integration of Content |
Medium does not integrate concepts and theories from assigned reading. Does not clearly connect main themes of course reading to own perspective. Paper does not demonstrate mastery of APA writing protocols. Course language, ideas, and concepts are applied inaccurately to the personal leadership philosophy. Personal Vision Essay is arbitrary and unclear. Course language, ideas, and concepts have not been applied to 360 Degree Feedback/Personal Balance Sheet. Critique, evaluation, and application of course concepts are evident. Critique, evaluation, and application of course concepts are not evident or limited. |
Integrates concepts and theories from assigned reading. Paper references at least four (4) citations from the Resonant and Primal Leadership texts. Paper demonstrates mastery of APA writing protocols. Clearly connects topics and/or activities of course to personal leadership practice. Rigorously uses course ideas to describe leadership practice 360 Degree Feedback/Personal Balance Sheet is easy to understand. Course language, ideas, and concepts are applied accurately to 360 Degree Feedback/personal Balance Sheet. Critique, evaluation, and application of course concepts are evident. |
IN ADDITION TO SATISFACTORY Integrates concepts and theories from the assigned reading and sources acquired beyond the scope of the assigned reading. Integrates with rigor and sophistication many of the concepts, theories, activity reflections, and language from the course. 360 Degree Feedback/Personal Balance Sheet is easy to understand and is well-written with few typographical errors. Reveals additional perspectives, sources, ideas, topics, etc. not presented in class or readings. |
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Comments |
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[supanova_question]
Music compose performa and record an ORIGINAL track Writing Assignment Help
The final project for MUS 125 is to compose, perform and record an ORIGINAL track that shows some of the things you’ve learned throughout the class. The track should be 2-5 minutes long. Can use GargeBand to create this song track.
Save it as mp3 format.
Requirement:
This song is an original work of mine – I did not use music from another source.
Is your track between 2 and 5 total minutes? If longer than 5, that’s ok but please note that we will not listen longer than 5 minutes.
List all musicians who appear on this track and/or who helped you with the recording. Make sure you credit them for what they did.
Describe the software and hardware you used to make this recording. And anything else that is pertinent to you about the Delivery.
As we discussed in class, music often “trades” on a certain element – the song might be more melodically rich than harmonic; it might be more rhythmically rich than formally. What does your song trade on? In other words, if you had to write a tweet about your song, and the most notable part of it, what would it be? (please avoid saying anything like “it just sucks”)
[supanova_question]
https://anyessayhelp.com/
You are to write a recommendation to Local Lion Coffee Shop’s management team on the brand strategy and tactics they should pursue to align their offerings with market needs and position the brand for growth. Specifically you will identify and make recommendations on the following:
- The main decision(s) Local Lion must make to be successful
- The ideal target audience(s)
- The Ideal positioning and differentiation points for Local Lion
- The ideal brand and service tactics.
- The analysis should consider the ability to maintain and deliver Local Lion core brand values. To make this recommendation you will need to analyze key elements of the marketing and brand plan currently in place at Local Lion Coffee Shop. Your written recommendation should highlight key changes to Local Lion’s brand strategy and tactics. .
Rubric: This assignment will be graded on a 100-point scale. The assignment will be evaluated against the following criterion:
1. Executive Summary (5 Points):Clear identification of main case issue, a detailed description of the current situation, the company’s goal and the proposed course of action(s) (recommendation(s)).
- Situation Analysis & Critical Question (17 points): A summary of the situation that Local Lion faces in making decisions. This section is an environmental scan of the Company, Competition, Customers, Collaborators, and Climate (referred to as the 5Cs,) and will provide a summary of the environment within which Local Lion will make decisions regarding its marketing and communication plans. Hint: The 5Cs is a tool that can be used and referenced to guide and organize your thinking before writing/presenting your recommendations. This section should end with the writer’s view as to what is the Critical Question of the case (i.e. what primary decision must the Local Lion management team make to optimize future success.)
- Market Segments Target Audience(s) – Strategy (20 points) A summary of the market of coffee shops and the makeup of the more important market segments will be provided.
- A detailed analysis of Local Lion’s current market segments
- Includes examples and evidence from the case, class concepts and 3rd party research to validate segment and target audience recommendations.
- Positioning and Differentiation – Strategy (25 points) :
- A detailed analysis of Local Lion’s current positioning and differentiation.
- Clear recommendations on changes required to Local Lion’s positioning and differentiation.
- Includes examples and evidence from the case and class concepts to validate positioning and differentiation recommendations.
- Tactics (7-T’s or Marketing Mix) – (25 Points)
Required analysis of the brand and service tactics. Other tactics are optional and should be used to enhance and connect your analysis- A detailed analysis of the current brand and service tactics.
- Clear recommendations on changes to the brand and service tactics.
- Includes examples and evidence from the case and class concepts and 3rd party research to validate brand recommendations.
- Conclusion (5 Points) : Summarize your recommendations for Local Lion on the best way to grow the brand, keep business steady and maintain customer loyalty. Include clear recommendations for the ideal target audience, positioning and differentiation points Local Lion should implement. The analysis should consider the ability to maintain and deliver Local Lion core brand values.
- Writing Mechanics (3 Points): Demonstrates clarity, conciseness and correctness; formatting is appropriate and writing is free of grammar and spelling errors. Assignment follows guidelines and directions.
Students should include relevant links to class concepts and reading materials in relevant sections of their case write-up and through use of exhibits and the appendix to validate their understanding and
- Identification of the primary target market(s)
- Identification of target audience need(s)
- Makes appropriate and powerful connections between identified issues/ problems and the strategic concepts studied in the course readings and lectures
- Evidence from class readings and materials and 3rd party research should be used to support strategy recommendations.
2
application of course materials to the case. To conduct this analysis, you should use key elements of the Marketing Plan Handbook framework to develop your analysis and recommendations.