Examine the following central nervous system cases. NS Discussion Case 1: (diminished substantia nigra) Identify the damaged area and

Examine the following central nervous system cases. NS Discussion Case 1: (diminished substantia nigra) Identify the damaged area and. Examine the following central nervous system cases. NS Discussion Case 1: (diminished substantia nigra) Identify the damaged area and.

Examine the following central nervous system cases.

NS Discussion Case 1:
(diminished substantia nigra)

Identify the damaged area and describe the function of the area and what symptoms this patient would exhibit.

Can you relate the damaged area of the brain to a neurological disorder? If so, describe the disorder and how it affects central nervous system function.

Nervous System Case 2:
(atrophy of cerebral cortex)

Use the clues provided in the model to determine and describe the symptoms this patient would experience.

Can you relate the damaged area of the brain to a neurological disorder? If so, describe the disorder and how it affect central nervous system function.

Describe the differences in these 2 disorders.[supanova_question]

Running head: ROCKET COMPANIES: STRATEGIC FOCUS 1 ROCKET COMPANIES: STRATEGIC FOCUS 5

Running head: ROCKET COMPANIES: STRATEGIC FOCUS 1

ROCKET COMPANIES: STRATEGIC FOCUS 5

Rocket Companies: Strategic Focus

Daniel Bird

MKT 315

Dr. Drew Stevens

Rocket Companies: Strategic Focus

Rocket Companies, Inc. is a Detroit, Michigan-based family of sixteen individual businesses, including its flagship business, Rocket Mortgage. Rocket is a leader in the financial technologies and lending sector and entered Fortune’s 500 list for the first time in 2021 at the rank of 194 (Fortune Staff, 2021). The business currently known as Rocket Mortgage was the first of the Rocket Companies, founded in 1985 under the name Rock Financial (RocketCompanies.com, 2020). Since then, the company has strategically grown with innovative and integrated products and services, introducing simplified and convenient methods for customers to apply and track the process of their mortgages. Rocket Companies became the largest provider of FHA mortgages in 2014 and remains that the top in 2021. Examining the company’s strategic plan provides exceptional detail into how Rocket Companies has been able to achieve its current status and continue to dominate the residential mortgage market.

Mission, Vision, and Goals

The mission for Rocket Companies is defined by its “obsess[oin] with helping our clients achieve the American dream of home ownership and financial freedom. We are committed to providing an industry-leading client experience powered by our award-winning culture and innovative technologies” (Farner, 2020). In terms of vision, Farner (2020) states on behalf of the company: “We participate in large markets that are changing rapidly. We believe we are well positioned to capitalize on ongoing shifts in market demographics and consumer demands.” Rocket Companies has set its goals to leverage its ecosystem of connected and complementary businesses to provide superior service through its technology and reach (Farner, 2020) and to increase its overall lead in the primary market. The company has positioned itself to maximize the use of its core strengths throughout each of its sixteen businesses and continue to propel itself into further success.

Strategic Focus

It is no secret that the current trends in the vast majority of industries within the United States center around a digital presence. Whether that be in marketing, the customer experience, or customer support, the digital space is where companies are capable of consolidating structure and rapidly communicating with partnered organizations and consumers. Rocket Companies diligently developed and continuously refined technological platforms enable the company to meet the market where it currently is, as well as where it will be in the future, on customer-, client-, and partner-facing fronts.

With the digitally focused design of Rocket Companies, its sixteen integrated businesses, and the intent to continue its growth in the US and Canadian markets through start-ups, partnerships, and acquisitions, the company is able to maintain its agility while developing into a massive singular entity for everything mortgage and financial technology. In leveraging its most significant stand-out qualities, its ecosystem and technology, the company is positioned to create a path of minimal resistance through the single-source consolidation of origination, underwriting, closing, and servicing processes. Rocket Companies has also “built proprietary sales technology that allows [it] to more effectively connect with and win potential clients” (Farner, 2020). Based around the technology, the company was able to establish and field an active and functional sales and support organization that is capable of supporting Rocket products as well as those of its partners, simplifying integration and creating encouragement for strategic partnerships. One centralized source can provide numerous lending services and with strategic partnerships, there are minimal limitations in end-user simplicity and accessibility for mortgage processing and financial technology.

In addition to the clear technical advantages the company has, it also places significant value in its company culture. Rocket Companies establishes its culture through what are known throughout the company as “ISMs”. These ISMs are a collection of twenty philosophies that form the roadmap for decision-making across the board. Among them are: “Simplicity is genius”, “Numbers and money follow; they don’t lead”, “Every client. Every time. No exceptions. No excuses.”, and “We are the ‘they’” (RocketCompanies.com, 2020), showing how heavily ingrained the customer, the idea, the experience, and the internal team are to the company’s structure. The remaining ISMs go on to define the company further, but an analyst can establish a clear picture of the company’s culture from these four alone.

How it Fits Together

Rocket Companies’ mission, vision, and strategic focus center around its core competencies—its ecosystem, culture, and technology. Each addition to its technological platforms or sixteen-business ecosystem is calculated to achieve the “industry leading client experience” and adhere tightly to its culture. Even in marketing, the company is centered around campaigns that focus on elevating and position its brand as a technology-driven solution for customers (Farner, 2020). The company’s commitment to each of these interdependent components further demonstrates how critical every facet is for its current and future success and growth.

References

Farner, J. (2020, July 7). Rocket Companies, Inc. | Form S-1 US SEC Filing. Retrieved from https://www.sec.gov/Archives/edgar/data/1805284/000104746920004008/a2241988zs-1.htm

Fortune Staff (2021, May 30). Rocket Companies: 2021 Fortune 500. Retrieved from https://fortune.com/company/rocket-companies/fortune500/

RocketCompanies.com. (2020, July 31). Our Story. Retrieved from https://www.rocketcompanies.com/who-we-are/our-story/[supanova_question]

Examine the following central nervous system cases. NS Discussion Case 1: (diminished substantia nigra) Identify the damaged area and
(/0x4*p>Examine the following central nervous system cases. NS Discussion Case 1: (diminished substantia nigra) Identify the damaged area and

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