final individual project Writing Assignment Help

Brainstorm the Rebrand It’s time to brainstorm and unleash your creativity! (Image credit: Logo Design Guru) In Exercise One, you selected a brand to work with and decided whether you want to focus on a mock-up of a Web site redesign or a print identity promotional collection with the new branding in mind. You got feedback from your instructor, who played the role of your client, and the creative brief you submitted should now be full of more information and notes. With a clear idea of where to go and a lot of research under your belt, it’s time to grab a cup of coffee and a sketchbook and start brainstorming! In this exercise, you’ll use the brainstorming techniques discussed in Lecture Two to generate a whirlwind of ideas for your rebranding project. Let’s get started!

In this exercise, you’re expected to: Brainstorm and present 3-5 general concepts and 10-15 specific concepts for your rebranding project. Present your 5-7 best ideas, organized with clear and detailed written descriptions, visual aids, and a sketched mock up of each. Write a 250 word reflection that discusses the challenges, techniques, and conditions of your brainstorming process. Update your creative brief based on your brainstorming.	Rebranding Success
		Before we dive into the brainstorming stage, let’s take a minute to look at an example of a successful rebranding campaign. You can never look at too many examples of success! Case studies can serve to inspire you and break down the process of rebranding from what can seem like a large and daunting mess into concrete steps. Case Study: PowerOn New Design Group was hired by industrial automation company PowerOn to develop a new Web site, but the project unexpectedly (and fruitfully) turned into a wholesale rebranding. Read the case study and learn how New Design Group rose to the challenge with remarkable results. https://www.newdesigngroup.ca/portfolio/rebranding… (Image credit: New Design Group) Project Parameters Now it’s time to get cracking on your own creativity! First, carefully review your creative brief, including the input from your instructor. Next, we’ll take the brainstorming and creative idea generation techniques explored in Lecture Two and apply them to 1) the whole concept of a brand redesign, and then 2) specifically to your chosen media. Step One: General Brainstorming For the first brainstorm, use the techniques from Lecture Two to come up with between three and five concepts for the total brand redesign. Select one of these concepts and then use it as the springboard for the format specific brainstorming stage. Ideally, you will do this brainstorming by hand, so scan or photograph your results and save them as a PDF. Step Two: Detailed Brainstorming Now you are going to brainstorm between 10 and 15 viable concepts for your mock up or print identity collection, and then narrow things down to 5-7 of the strongest ideas to mock up. Organize your 10-15 concepts into a single presentation. For each, include a clear and detailed written description, along with any visual aids, such as sketches, notes, color swatches, similar media examples, and so on. Save this brainstorming presentation as a PDF. You will make a separate presentation for your 5-7 strongest ideas. Here you want to be more visual and detailed. These are more fully fleshed out than the first set. In addition to the written descriptions, notes, and related media, also include the best quick mock up of the idea that you can. A very simple sketch is suitable along with notes to identify unique characteristics.Save this presentation as a PDF. Step Three: Reflection Finally, after you are done brainstorming, you are going to reflect on the process. Write 250 words of reflection that answers these questions: What challenges and surprises occurred in the brainstorming process? Which techniques worked best for this project and why? What types of environmental and experiential changes (workspace, music, and so on) did you find helpful in the brainstorming process? Save this reflection as a PDF. Submitting Your Work Read carefully! I would like you to combine all four of the PDFs listed above into one single PDF with titles and headings for each. After you are done with the brainstorming and reflection, I would also like you to update your creative brief with your new ideas.

The purpose of this assignment is to help you increase your understanding of the science behind the popular news articles we reviewed in class from Above the Fold and how to take a position on an issue and support it using the scientific literature.

A summary of the news story from Above the Fold that you have selected ( https://www.washingtonpost.com/health/2018/10/19/us-fertility-rates-collapse-finger-pointing-blame-follow/?utm_term=.40957674a882) for this assignment (including the APA formatted citation) and the position that you will be arguing in the essay.

Persuading your freshman cousin to take your position on an environmental health issue

Your environmental activist cousin just enrolled as a freshman at UMD College Park. She is excited to join a student environmental group to help with a variety of campaigns. She tells you that her group plans to work on a current environmental health issue that has been highlighted recently in Above the Fold. You are concerned that your cousin may be taking a position on a high profile environmental health issue with little background understanding of the underlying science, stakeholder interests and environmental sustainability concerns associated with this issue. Also you don’t agree with her position. referencing at least 3 scholarly peer-reviewed research articles to support your position on the topic.

Essay Requirements: Your persuasive analysis should be communicated using the following format:

1. Title Page: Use APA style title page
2. Introduction: Your introduction should catch the reader’s attention and put your paper topic in context. Remember your audience is a student led environmental group. The introduction should also include a thesis or focus statement. Thesis/focus statement is your position on the topic. The thesis/focus should be one sentence in length and in the first paragraph. This is the foundation of your essay and it will serve to guide you in writing the entire paper. The introduction should provide some background on your topic by introducing your article from the popular press (Above the Fold), potential stakeholders and a preview of the your supporting arguments. Be sure to transition to the next section with a sentence or two that provides closure to the introduction and moves the reader to your argument.
3. Presenting your arguments to support your position: In the next 3 paragraphs present your arguments. The next 3 paragraphs should address you arguments and should include a topic sentence explaining your point and reasons supported by the scholarly scientific articles that you find using the library databases, your findings from the popular press article, relevant course material, and your own insights. Be sure to describe how your position addresses an environmental sustainability principle such as 1) Triple Bottom Line; 2) True Cost Accounting; 3) the Precautionary Principle; or 4) Environmental Justice. You might state possible concessions toward an opposing argument, but then go back to elaborate your point. End with a clincher.
4. Acknowledge opposing arguments: In one paragraph describe possible opposing point(s) to your argument and who might have those opposing points of view (other stakeholders).
5. Conclusion: Your final paragraph should be a conclusion and should restate/summarize your main points or reasons, restate your thesis, and your recommendation on what action(s) your cousin’s student environmental group could pursue to address the issue or what they should believe about the issue.
6. References: Cite appropriate references in the body of your paper and in a reference section at the end of the paper. You must cite at least 3 original research articles from scholarly peer-reviewed research journals. Minimize use of websites as references. Use the American Psychological Association (APA) Style Manual for your references.

REQUIRED:

Using a tax preparation software – preferably the Profile software that is provided
free of charge by Intuit Canada to students of this course – and the facts given
below, complete the tax return (T1) for Mr. James Doode and his common-law
partner, Susan Bond, for the 2018 taxation year, including all relevant schedules,
forms and worksheets, e.g. Form T2125 for the calculation of business income,
T776 for the rental income, etc. Ignore any GST or HST aspects. You must
submit the completed tax returns for both James and Susan through the Case
Study link on the Blackboard portal by attaching the file containing the data for
both tax returns coupled together if you used the Profile tax software (the file
should have a .18T extension if you are using the 2018 version of the software).
Do not attach the program file for the Profile software (file called “profile.exe”) as
that file does not contain the data for the tax returns you prepared. No marks
will be given for submitting the Profile program.

Good attempt on this competency. Your thoughts and content were almost indicative of graduate level analysis. Good job addressing most Learning Objectives. There was still room for improvement on spelling and grammar (I have embedded comments in your presentation). Please make sure to use Grammarly or use the Writing Center for future submissions.

MEETS EXPECTATIONS
2	Response demonstrates an understanding of customer expectations. Response includes the current state facing consumers. Response is aligned with the business case.
Additional Comments: What about the CSR and sustainability policies of the company?

Learning Objective 1.2: Identify market trends that may impact a company’s success.:

EXCEEDS EXPECTATIONS
3	Response demonstrates the same level of achievement as “2,” plus the following: Response includes a discussion of future, emerging trends worth watching that may positively impact the company
Additional Comments:

Learning Objective 2.1: Conduct SWOT analyses of market trends.:

EXCEEDS EXPECTATIONS
3	Response demonstrates the same level of achievement as “2,” plus the following: Response includes an analysis of the risks of not addressing each of the trends.
Additional Comments:

Learning Objective 2.2: Recommend tactical and/or strategic responses to market opportunities and threats based on a SWOT analysis.:

NEEDS IMPROVEMENT
1	The recommended actions are not clearly specified or logical and/or some of them are not consistent with one another. The response is not supported by academic/professional resources or the resources are not relevant.
Additional Comments: I did not see any support by academic references.

Learning Objective 3.1: Recommend marketing actions that take into consideration their impact in the areas of ethics, corporate social responsibility, and sustainability.:

EXCEEDS EXPECTATIONS
3	Response demonstrates the same level of achievement as “2,” plus the following: Where the recommendation does not align with any of these policies, suggestions on how to bring the recommendation into alignment are included.
Additional Comments:

Learning Objective 4.1: Create an executive summary to communicate market analysis and recommendations.:

MEETS EXPECTATIONS
2	The executive summary is well organized and concisely and clearly highlights the key points of the remainder of the presentation. The summary presents a strong argument to support the business case for addressing the trends.
Additional Comments: I would have liked to see figures with your summary.

Learning Objective 4.2: Create a comprehensive description of market trends as well as the opportunities and threats that may result from the trends.:

NEEDS IMPROVEMENT
1	The description of the market trends is not comprehensive from the standpoint of the Five Forces model. The opportunities and threats have not been clearly identified for the trends.
Additional Comments: I did not see this included from the perspective of all the Five Forces: https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-five-forces.aspx Please use the link below if you need additional insight regarding the Five Forces Model – https://www.strategicmanagementinsight.com/tools/porters-five-forces.html

Learning Objective 4.3: Demonstrate an understanding of the marketplace through the creation and presentation of recommendations.:

EXCEEDS EXPECTATIONS
3	The recommendations are clear and demonstrate an understanding of the marketplace. The recommendations also consider the implications of implementing one or all of them.
Additional Comments:

Written Communication PS 1.1: Use proper grammar, spelling, and mechanics.:

MEETS EXPECTATIONS
2	Writing reflects competent use of standard edited American English. Errors in grammar, spelling, and/or mechanics do not negatively impact readability.
Additional Comments: Please go back and review grammar and spelling throughout your document.

Written Communication PS 1.2: Organize writing to enhance clarity.:

EXCEEDS EXPECTATIONS
3	Writing is consistently well-organized. Introductions, transitions, and conclusions are used effectively to enhance clarity, cohesion, and flow.
Additional Comments:

Written Communication PS 1.3: Apply APA style to written work.:

EXCEEDS EXPECTATIONS
3	APA conventions for attribution of sources, structure, formatting, etc., are applied correctly and consistently throughout the paper. Sources are consistently cited appropriately and accurately.
Additional Comments:

Written Communication PS 1.4: Use appropriate vocabulary and tone for the audience and purpose.:

EXCEEDS EXPECTATIONS
3	Vocabulary and tone are consistently tailored to the audience and effectively and directly support communication of key concepts.
Additional Comments: