The practice of health care providers at all levels brings you into contact with people from a variety of faiths. This calls for knowledge and understanding of a diversity of faith expressions; for the purpose of this course, the focus will be on the Christian worldview.

Based on “Case Study: End of Life Decisions,” the Christian worldview, and the worldview questions presented in the required topic study materials you will complete an ethical analysis of George’s situation and his decision from the perspective of the Christian worldview.

Provide a 1,500-2,000-word ethical analysis while answering the following questions:

1. How would George interpret his suffering in light of the Christian narrative, with an emphasis on the fallenness of the world?
2. How would George interpret his suffering in light of the Christian narrative, with an emphasis on the hope of resurrection?
3. As George contemplates life with amyotrophic lateral sclerosis (ALS), how would the Christian worldview inform his view about the value of his life as a person?
4. What sorts of values and considerations would the Christian worldview focus on in deliberating about whether or not George should opt for euthanasia?
5. Given the above, what options would be morally justified in the Christian worldview for George and why?
6. Based on your worldview, what decision would you make if you were in George’s situation?

Remember to support your responses with the topic study materials.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Chapter 5 Case Study

Instructions

Kraft Mac and Cheese: A Stealth Marketing Approach

• A trend that has a critical impact on the consumer packaged goods industry in recent years is consumers’ desire for simpler, more transparent, and more natural ingredients. More companies have responded by publicly stating their intentions to remove artificial coloring and preservatives from longstanding brands and then repositioning the product as “clean” or “pure” within the market. While this strategy aligns well with trends, it risks alienating individuals who are used to purchasing goods based on more intangible factors such as nostalgia, predictability, and even taste.
• Kraft used a novel approach to handling these shifting consumer preferences. To stay competitive within the category, the company realized it had to rethink the product formula of one of its superstar brands, Kraft Mac and Cheese. However, management knew it was crucial to make changes without tainting elements of the product that consumers had come to expect. For generations, individuals had associated Kraft Mac and Cheese with its orangish hue and smooth sauce consistency. Kraft made it a point to carefully maintain these identifying attributes as it eliminated ingredients and removed artificial dyes.
• The aspect of Kraft’s strategy that was a real differentiator though was how it rolled out the reformulation. Rather than advertising the measures the company had taken to make its product more natural—common practice among competitors—Kraft simply didn’t say anything. Studies have shown that even the mention of a new formula can cause consumers to perceive flavor to be different, so Kraft chose not to call attention to the change.
• After consumers had accepted the new formula, as evidenced by sales remaining stable, Kraft launched a digital campaign to announce the adjustment. The campaign tagline “It changed. But it hasn’t.” was featured in 15- and 30-second online video spots. Tongue-and-cheek lines such as “We’d invite you to try it, but you already have.” were incorporated into digital display ads, promotions through channels like Pandora radio and Snapchat, and magazine print. Kraft also encouraged fans to share their experiences with the product on social media using #didntnotice and offered giveaways to encourage postings.
• Kraft’s ability to make a fundamental change to an iconic product without consumer backlash is a testament to its thoughtful marketing approach. Quietly testing the waters in a landscape of uncertainty can help companies anticipate reactions to significant product changes that ultimately help them stay one step ahead.

Questions:

• In what way(s) could Kraft’s strategy have backfired? How might Kraft have been prepared for this possibility?
• How should Kraft respond to the demographic trends outlined in your textbook? What about cultural trends? Sustainability trends? Please be sure to answer each of these questions; they should not be lumped together but instead treated separately.

You MUST use the REQUIRED template.

Assignment 3 Template(3).doc

In this assignment, you are to use the same corporation you selected and focused on for Assignments 1 and 2.

Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Identify various levels and types of strategy in a firm.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

You MUST use the REQUIRED template.

Your coworker is concerned about the new computer software that IT just installed on everyone’s office computers. She is not very familiar with the new program and has been struggling to figure it out. She wants to request a training session for those who still do not feel comfortable with the new system, but she is embarrassed to explain how much she is struggling with the software. She has written a draft of the email to your supervisor and asks you for your feedback.

Subject: Help!

I am sorry to bother you, but I am really struggling with the new computer software that was installed last week. I am not sure, but I think there are a few of us in the office for whom this has been a struggle. I really miss the old one we used. This new software is so different; I am really struggling with entering some of my data.

So, I was wondering if we could put together a training session sometime next week. We could ask IT if they would be willing to do a quick training seminar so we can make sure we are all on the same page. Maybe we could even do a follow-up session later on sometime just to check on our progress.

If you could get back to me soon, I would really appreciate it. I think this learning curve is cutting into my productivity. I really don’t want to be behind.

Thanks,

Joanie

Write to Joanie and give her suggestions for revising her message to be an effective persuasive message.

1. For your initial discussion post, due end-of-day Thursday, give Joanie suggestions to improve her message using the guidelines from the textbook for how to write persuasive messages. Your response, written to Joanie, should:
   1. Include at least three suggestions for improvement
   2. Reference to the appropriate content in our textbook (quote and page number)
   3. Development of you-attitude and goodwill

1. For your response, due end-or-day Saturday, read through all posts, then respond to two different people who made different suggestions than you did—suggestions that you feel are also good. Then, in your comments to two different people:
   1. Compliment your peer on their observation
   2. Explain why you think their suggestion for improvement would be effective.

The supporting materials for this assignment include:

• Chapter 2: “Adapting Your Message to Your Audience”
• Chapter 3: “Building Goodwill”
• Chapter 9: “Sharing Informative and Positive Messages with Appropriate Technology”
• Chapter 11: “Crafting Persuasive Messages”