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write a summary and explain by a graph, Case1

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Case 1

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Coffee:
“Buy Low and Sell High”

In 2000, overproduction in the
international coffee market caused the price of coffee to drop below production
costs. In December 2001, coffee prices reached a low of 41.5 cents per pound,
the lowest price in more than 30 years. Farmers in countries such as Angola, Honduras,
Sri Lanka, and Zimbabwe even stopped tending their coffee trees in an effort to
save on spending for fertilizer and maintenance. Part of the problem was the
usual cyclical swings in price caused by the movements of supply and demand.
Recall our discussion of the short- and long-run movements in price. In
response to a high price, supply increases. There is often a tendency for supply
to overshift to the right, causing prices to plummet. The “long-run
adjustment” of supply with demand is rarely, if ever, as smooth as
depicted in textbook diagrams. With coffee prices so low, it is believed that consumers
would benefit with a lower price for a cup of coffee. However, as readers well
know, not all cups of coffee are created equal. While coffee prices kept
falling, specialty coffee retailers such as Starbucks were charging its
customers $3.50 for a “tall skinny latte.” Despite the fact that
Starbucks is usually located in high-rent areas, we can imagine that the markup
on these specialty drinks, given the wholesale price of coffee, definitely
helps pay the rent and more. This shows that, although the wholesale market for
coffee may be subject to the vagaries of shifting supply and demand, the retail
market provides a better opportunity for sellers to exert market power by
catering to the tastes and preferences of those who prefer a higher-quality product
and are willing to pay for it. Starbucks is a company that until now has played
with the forces of supply, demand, and market power like a virtuoso: It buys
low in the depressed wholesale market and sells high in the differentiated
specialty retail market.

In mid-2004, wholesale prices
started to move upward, increasing by about 30 percent between May and June.
The effects of the farmers who had stopped or reduced production due to low
prices had started to make an impact on the market.

(Imagine a leftward
“long-run” shift in the supply curve.) There was also a drought and
unusually low temperatures in Brazil, the world’s largest coffee producer.1°
(Imagine a leftward “short-run” shift in the supply curve.) Big
coffee sellers, unlike Starbucks and other specialty retailers, had not been
able to raise prices during the past 4 or 5 years because of the overall
depressed market for coffee beans. Now the cost pressures from the higher price
of wholesale beans have finally enabled them to justify the raising of their
prices to restaurants and other away-from-home customers. What will consumers
do in the face of rising prices for nonspecialty coffee. As is explained in great
detail in chapter 4, the demand for coffee is considered to be relative
inelastic. Therefore, industry analysts expect coffee drinkers to consume about
the same amount as they always have. As a 10- cup-per-day consumer interviewed
by a newspaper reporter stated, “I hate that the price might go up, but I
got to have my coffee.”11 Interestingly enough, Starbucks actually
welcomes the higher wholesale price of coffee. As explained by its CEO, Rin
Smith, “We are paying higher prices for coffee, which we think is a good thing.
One of the consequences of the low prices is that a lot of farmers have gone
out of business and that threatens our long-run [emphasis added] supply.”
This statement shows that sometimes continuity of supply can be as important as
the purchase price. If higher coffee prices help keep coffee farmers in
business, then buyers like Starbucks are willing to pay the higher price.
Moreover, as stated earlier, differentiated sellers such as Starbucks are in
even better positions to raise the price than the processors who sell coffee to
restaurants. In fact, in September 2004, Starbucks announced that it was
raising the average price of its beverages by 11 cents, citing “increases
in the cost of coffee and sugar

PLEASE ONLY EXPERIENCE FOOD & BEVERAGE / RESTAURANT tutors to respond. I am looking for about 3 pages of guidance for the following questions / criteria. Thank you….

Congratulations! You have just been called for your 3rd and final interview for a position as the food and beverage manager for the Ocean Beach Café. You have been asked to prepare a report for this interview in which you will address several items that are critical to your success and, more importantly, to the success of the Ocean Beach Café.

• The first item is to address the budget for the store. Identify who you would involve in this process and why. Also identify the type of budget you will use and how this will be helpful in your new job. Indicate how this can be used to discipline your managers.
• Your next area of concern is that of labor. Indicate how you would calculate labor cost and what can you do to control labor cost.
• You also need to address food cost. Identify internal controls that you can use to minimize your losses of food and beverages. Be sure to identify how inventories will be conducted and why this is important to your food and beverage cost.
• You have been informed that there is a planned renovation of the menu, so explain how the new menu relates to profitability. Also, indicate what CVP analysis and break even analysis are and how these should be used in making decisions regarding the menu.
• Finally, you have been asked to distinguish between price and value and to identify management’s responsibilities with regard to these.

Writing the Final PaperThe Final Paper:

1. Must be three double-spaced pages in length, and formatted according to APA style.
2. Must include a title page with the following:
   a. Title of paper
   b. Student’s name
   c. Course name and number
   d. Instructor’s name
   e. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least three scholarly sources.
7. Must document all sources in APA style.
8. Must include a separate reference page, formatted according to APA style.

Go to an online newspaper website: Chicago Tribune  http://www.chicagotribune.com/,  http://www.kansascity.com/, or http://www.nytimes.com/ are a few possible sites, but feel free to use a more local newspaper website. Find an article in the Op/ED section that is argumentative in nature. Use the following questions to guide your analysis:

1. What is the purpose of the text? In other words, what exactly is the position the article takes and/or what does the author want his or her readers to believe and/or do after reading the article?
2. What strategies does the text use to attempt to achieve its purpose? Give examples from the article. In other words, does the article use facts, examples, experiences, logic, assumptions, data, sources, expert opinion, and so on to prove his or her position? Be sure to give examples. You could also try to determine if the position is presented as more of a Classical argument or a Rogerian argument.
3. What are the strengths and weaknesses of the approach the article used? In other words, what would you have liked to see more of in the article? Less of? What worked? What didn’t work? Do you detect bias that is unreasonable? Does the author use unreasonable assertions, stereotypes, or faulty information to make his or her points? Does the author place the opposition in an unfair light? Does the author distort the arguments of those who disagree? Does the author fail to recognize the weaknesses in his or her own position? Does the author leave out important information? Does the author back up his or her assertions with evidence, or does he or she simply make assumptions? What would most improve the argument? Explain your answers.

Remember, we are not arguing for or against the content of these articles; we are analyzing what the article attempts to do, how it does it, and if it does so fairly. We should not be concerned about how we feel about the article.

To be clear: Your readers should not know what your position is about the subject. Your readers should only know whether or not you felt the article was reasonable, well-developed, fair, etc. Do not include personal opinion or personal judgments about the subject matter. Do not include personal narrative.

This analysis should be presented in the form of a single essay, complete with a title page, an introduction, three body paragraphs (purpose, approach, and effectiveness), a conclusion, and a full References page.

Your analysis should meet the following criteria:

• Is based on a current topic and/or event;
• is between 300-500 words in length, not including the title page, abstract (if used), and References page;
• includes direct quotations and paraphrased passages from the text;
• uses attributive tags that not only work to convey the mood of the writer, but establish him or her as an authority in the field of study;
• avoids personal opinion;
• is written clearly, concisely, and accurately;
• is written solely in third-person;
• includes a References page;
• has been closely edited so that it contains few or no mechanical errors;
• is ordered with a title page, an introduction, three body paragraphs (purpose, approach, and effectiveness), a conclusion, and a full References page.

*Note that no one writes a polished essay in a single sitting. Start early and give yourself time for multiple revisions.

Analysis Checklist

As you work on your analysis, it is a good idea to keep the following questions in mind:

1. How does this analysis meet the assignment criteria?
2. How close do you feel your analysis reflected the presentation of the original argument?
3. Does this analysis use effective transitions as it progresses from paragraph to paragraph?
4. Does this analysis avoid personal opinion, casual language, or first or second person language?
5. Is there anything in this analysis that could have been left out without losing its effect?
6. Is there anything else that could have been added to this analysis to make it feel more complete?
7. Is this analysis based on a current topic?

Select a neurological, psychological, or neurodevelopmental disorder.

Write a 2,450- to 3,500-word paper comparing and contrasting three therapeutic interventions used to treat this disorder. Compare measures of effectiveness, such as validity, efficacy, symptom and behavior management, and recidivism. One therapy should be cognitive in nature, one should be pharmacological in nature, and the third should be an alternative therapeutic treatment.

Identify common symptoms associated with your disorder and rates of symptom reduction or management as reported with the three treatments. Based on your research, what would be your approach to treating the condition? Identify which treatments you would use. Explain why.

Analyze the neurophysiological underpinnings of diseases and disorders.

Examine contemporary attitudes toward the three treatments you selected.

Format your paper consistent with APA guidelines.

Include 7 to 10 peer-reviewed sources.