Home Work 4_ Finance Business Finance Assignment Help

The guidelines and requirements for this assignment are:

Remember to apply the concepts you’re learning in the course, including elements of grammar, punctuation, thesis development, and other skills.

Length: This assignment should be a minimum of 4 pages (800 words). You should aim for at least 6 double-spaced pages (1,250 words), excluding the Works Cited page.

Header: Include a header in the upper left-hand corner of your writing assignment with the following information:

• Your first and last name
• Course Title (Composition I)
• Assignment name (Research Paper)
• Current Date

Format:

• Double-spacing throughout
• Standard 12 point font (Arial, TimesNewRoman, Calibri)
• Title, centered after heading
• 1” margins on all sides
• Save the file using one of the following extensions: .docx, .doc, .rtf, or .txt

Underline your thesis statement in the introductory paragraph.

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

1. Develop the company’s branding, pricing, and distribution strategy.
2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company’s intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Develop strategies to assess performance and achieve marketing goals.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

Rubric:

Write a book review, between 1200-1750 words in length. On the Book War Without Mercy: Race and Power in the Pacific War by John W. Dower

Your review should have at least two goals: First, to describe the content of the book, and second, to provide a critical evaluation that gives your thoughts of the book’s quality.

Your introduction should include a thesis statement: What was the book about, and what is your critical opinion. (Hint: When I write, sometimes, I am unclear as to what my thesis is until I have written the the paper. It can work to write (or at least revise) your introduction after the rest of your paper is finished).

Do not spend more than one-third (total) of the paper summarizing the book. The summary should consist of a discussion and highlights of the major arguments, features, trends, concepts, themes, ideas, and characteristics of the book. While you may use direct quotes from the book (make sure you always give the page number), such quotes should never be the bulk of the summary. Much of your grade will depend on how well you describe and explain the material in your own words.

Throughout your paper, interspersed with the summary, I want you to provide a critique of the book. Demonstrate that you know the author’s argument, that you understand the evidence he provides, and discuss why you find the argument compelling (or not).

Book can be found on: https://docs.google.com/file/d/0B-5-JeCa2Z7hMllVU2…

******THIS ASSIGNMENT HAS 2 PARTS. PLEASE BE CAREFUL READING AND FOLLOW ALL THE INSTRUCTIONS. REMEMBER IN-TEXT CITATIONS, REFERENCES FROM TRUSTED SITES. NOT PLAGIARISM. DO NOT FORGET TO SEPARATE BOT PARTS BY HEADINGS AND EAH PART SEPARATE IT AS WELL BY SUB-HEADINGS TO UNDERSTAND BETTER.*****

PART #1: 4 pages

Part of ACME’s ability to grow and be innovative involves the use of the latest technology. As the Human Resource Manager, Mary knows there are implications to allowing the employees “free reign” of company property. However, the executive leadership is not worried. Remember, the company has 750 employees.

For this project assignment on ACME Company, Inc. complete a minimum of four pages that addresses the following concepts:

• The issues the company faces if Mary cannot institute a workplace privacy policy.
• The ethical challenges associated with executive leadership, Mary, and the employees.
• The consequences associated with the organization’s culture and objectives, from an HRM perspective.
• The best way for Mary to convince executive leadership that it’s the ethical decision to make, with respect to workplace privacy.

PART #2: 4 pages

ACME’s executive leadership has come to Mary with a request to hire 10 new employees for Research & Development, with the condition that she discharge two employees – Bill and Susie. The 10 new employees need to have at least a Bachelor’s degree in the field and have at least three years of Research & Development experience. The executive leadership sees the newer generation as the real “go-getters” and so instruct you to only hire from Generation Y.

Bill, an employee for 10 years, is a 43-year old white male with a Bachelor’s degree in the field. Bill began with the company when he was 33 and has worked his way up to a Tier 2 production manager who oversees seven employees; his annual salary is $60,000. Bill has not incurred any complaints from those he supervises and his performance evaluations for the last 10 years have been in the range of 3.7 to 4.2 (out of 5.0).

Susie began with the company one year ago. She is a 35-year old Native American female with a Master’s degree in the field. She is pregnant with her first child and is in her third trimester; she has encountered quite a bit of sick leave due to her pregnancy. Susie is not a supervisor, has an hourly salary of $25.00 per hour, and works 30 hours per week. She has had one performance evaluation with a score of 3.5; there have been no complaints against Susie.

For this project assignment on ACME Company, Inc. complete a minimum of four pages that addresses the following concepts:

• The legal issues (if any) the company faces with the 10 new hires. If you find no legal issues, explain.
• The legal issues (if any) of discharging Bill and/or Susie. If you find no legal issues, explain.
• Your recommendation to the executive leadership for the proper hiring of the 10 new hires. Explain.
• Your recommendation as to the termination of Bill and/or Susie. Explain.