Identify and describe 2 to 3 of the most influential forces in the broad environment.

Comprehensive Examination – Part 1 (Take Home) 1. Identify forces prevalent in the environment a) Conduct a PEST analysis. Identify and describe 2 to 3 of the most influential forces in the broad environment. b) Conduct a 5-forces analysis. Identify and describe 2-3 of the most influential forces in the competitive (industry) environment. 2. Use your response to questions 1a & 1b above and the theory taught in class to answer the following questions: a) Identify and describe the most significant drivers of change in the industry and the expected influence they could have on the industry in the next five years. (Note: you MUST reference the results of the PEST and the 5-forces analysis found in your response to the previous question to justify your selection of key drivers of change in the industry): b) Identify and describe the most significant key survival factors in the industry (Note: you MUST justify your selection as you did in part a): c) Use your analysis in Part (a) & (b) of this question (above) to assess and describe the overall attractiveness of the industry and the trend toward the future (you MUST provide details): Comprehensive Examination – Part 2 (Take Home) 3. Assess the Firm and its Strategic Consistency. a) Assess and describe the firm’s organizational performance. I. Operating performance (Financial and Market performance). II. Organizational health. b) Identify current goals of the firm and describe each component of the current strategic orientation of the firm. c) Describe the most significant current capabilities of the firm. d) Use the Criterion of Consistency to assess overall fit (environment ?? Strategy ?? business capabilities) and identify key issues/problems. 4. Strategic Choice: Use information from the case your response to the questions in Part-A of this exam and your response to Question-1 on the previous page to propose a new set of goals strategy components and capabilities for the firm that will improve strategic fit and resulting performance. (Remember that you MUST present your response in terms of CHANGES that need to be made to the current goals strategy and capabilities of the firm): a) Proposed changes to current goals of the firm b) Proposed changes to the current strategic orientation of the firm c) Proposed changes to one or more categories of capabilities of the firm necessary to affect your proposed change. (These must be logical extensions of the changes to the strategy that are proposed above): i. Changes to Customer Capabilities ii. Changes to Operational Capabilities iii. Changes to Innovation Capabilities 5. Strategy Implementation: Describe the strategy implementation process a) Identify ONE department that will be MOST CRITICAL to successfully implementing the capability changes identified by you. Next develop a 5 year strategic plan for this department. b) Estimate costs that would be incurred to implement the proposed departmental strategic plan c) Develop a change agenda analyse starting conditions and provide a summary of an action plan for the proposed departmental strategic plan