Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on

Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on. Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on.


The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted

Learning Outcomes:

Learning Outcomes:

Understand the concept of Batch Production Process.

To manage the level of Inventory.

To take the decision of New product Development.

How to reduce waste in the Production Process.

Case Study

The Company

The Lew-Mark Baking Company is located in a small town in western New York State.

The bakery is run by two brothers. Lew and Mark, who formed the company after they

purchased an Archway Cookie franchise. With exclusive rights in New York and New Jersey,

it is the largest Archway franchise. The company employs fewer than 200 people, mainly blue-collar workers, and the atmosphere is informal.

The Product

The company’s only product is soft cookies, of which it makes over 50 varieties. Larger

companies, such as Nabisco, Sunshine, and Keebler, have traditionally produced biscuit cookies,

in which most of the water has been baked out, resulting in crisp cookies. Archway cookies have

no additives or preservatives. The high quality of the cookies has enabled the company to develop a strong market niche for its product.

The Customers

The cookies are sold in convenience stores and supermarkets throughout New York and

New Jersey. Archway markets its cookies as “good food” no additives or preservatives and this

appeals to a health-conscious segment of the market. Many customers are over 45 years of age,

and prefer a cookie that is soft and not too sweet. Parents with young children also buy the


The Production Process

The company has two continuous band ovens that it uses to bake the cookies. The production

process is called a batch processing system. It begins as soon as management gets orders from

distributors. These orders are used to schedule production. At the start of each shift, a list of the

cookies to be made that day is delivered to the person in charge of mixing. That person checks

a master list, which indicates the ingredients needed for each type of cookie, and enters that

information into the computer. The computer then determines the amount of each ingredient

needed, according to the quantity of cookies ordered, and relays that information to storage silos

located outside the plant where the main ingredients (flour, sugar, and cake flour) are stored. The

ingredients are automatically sent to giant mixing machines where the ingredients are combined

with proper amounts of eggs, water, and flavorings. After the ingredients have been mixed, the

batter is poured into a cutting machine where it is cut into individual cookies. The cookies are

then dropped onto a conveyor belt and transported through one of two ovens. Filled cookies, such as apple, date, and raspberry, require an additional step for filling and folding.

The nonfilled cookies are cut on a diagonal rather than round. The diagonal-cut cookies

require less space than straight-cut cookies, and the result is a higher level of productivity. In

addition, the company recently increased the length of each oven by 25 feet, which also increased the rate of production.

As the cookies emerge from the ovens, they are fed onto spiral cooling racks 20 feet high

and 3 feet wide. As the cookies come off the cooling racks, workers place the cookies into boxes

manually, removing any broken or deformed cookies in the process. The boxes are then wrapped, sealed, and labeled automatically.


Most cookies are loaded immediately onto trucks and shipped to distributors. A small

percentage is stored temporarily in the company’s warehouse, but they must be shipped shortly

because of their limited shelf life. Other inventory includes individual cookie boxes, shipping

boxes, labels, and cellophane for wrapping. Labels are reordered frequently, in small batches,

because FDA label requirements are subject to change, and the company does not want to get

stuck with labels it can’t use. The bulk silos are refilled two or three times a week, depending

on how quickly supplies are used.

Cookies are baked in a sequence that minimizes downtime for cleaning. For instance, light-colored cookies (e.g., chocolate chip) are baked before dark-colored cookies (e.g., fudge), and

oatmeal cookies are baked before oatmeal raisin cookies. This permits the company to avoid

having to clean the processing equipment every time a different type of cookie is produced.


The bakery prides itself on the quality of its cookies. A quality control inspector sample

cookies randomly as they come off the line to assure that their taste and consistency are

satisfactory, and that they have been baked to the proper degree. Also, workers on the line are

responsible for removing defective cookies when they spot them.


The bakery is run very efficiently and has minimal amounts of scrap. For example, if a

batch is mixed improperly; it is sold for dog food. Broken cookies are used in the oatmeal

cookies. These practices reduce the cost of ingredients and save on waste disposal costs. The

company also uses heat reclamation: The heat that escapes from the two ovens is captured

and used to boil the water that supplies the heat to the building. Also, the use of automation

in the mixing process has resulted in a reduction in waste compared with the manual methods

used previously.

New Products

Ideas for new products come from customers, employees, and observations of competitors’

products. New ideas are first examined to determine whether the cookies can be made with

existing equipment. If so, a sample run is made to determine the cost and time requirements. If

the results are satisfactory, marketing tests are conducted to see if there is a demand for the


Potential Improvements

There are a number of areas of potential improvement at the bakery. One possibility would

he automates packing the cookies into boxes. Although labor costs are not high, automating the

process might save some money and increase efficiency. So far, the owners have resisted

making this change because they feel an obligation to the community to employ the 30 women

who now do the boxing manually? Another possible improvement would be to use suppliers who

are located closer to the plant. That would reduce delivery lead times and transportation costs,

but the owners are not convinced that local suppliers could provide the same good quality. Other

opportunities have been proposed in recent years, but the owner rejected them because they

feared that the quality of the product might suffer.


1. Briefly describe the cookie production process. (1 Mark) 150 words

2. What are two ways that the company has increased productivity? Why did increasing the

length of the ovens results in a faster output? (1 Mark) 150 words

3. Do you think that the company is making the right decision by not automating the packing

of cookies? Explain your reasoning. What obligation does a company have to its employees

in a situation such as this? (2 Marks) 200 Words

4. What factors cause Lew-mark to carry minimal amounts of certain inventories? What

benefits result from this policy? (1 Marks) 100 words


Critical Thinking

The Chinese company BYD is pursuing electric cars and hopes to become the world’s largest car company. With the financial support of American Warren Buffett, the company, which has only been in existence for a few years mostly making batteries, has caught the attention of not only Mr. Buffett but also many in the auto industry.


Electric cars (also known as electric vehicles or EVs) rely exclusively on battery power. With an all-electric EV there is no internal combustion engine, muffler, gasoline tank, air and fuel filters, and other parts needed to run a gasoline powered system. The vehicle itself also produces no tailpipe emissions, and by getting its power from an efficient utility company, overall, it produces fewer greenhouse gases. This is especially true if the electricity is produced with nuclear power, clean coal, or natural gas. EVs are also less expensive to fuel on a per mile basis. Electric cars, however, have a shorter driving range and are difficult to operate with long distance travel.

There are also some safety concerns associated with using a lithium-ion battery, as lithium is a highly reactive material prone to explosion

Do you think electric cars may become a viable alternative to gasoline-powered vehicles? What is the future of the electric car? Explain your answer especially in the context of KSA as Saudi Arabia is moving towards carbon free economy.

Given a business strategy of being the word leader in manufacturing electric cars with innovative technology, what operations and supply chain strategy do you think BYD should pursue? Identify what operations and supply chain should do to help BYD compete including a mission, objectives, distinctive competence, and key decisions.

Note: Go to the company website and answer the above questions. This is just an advice. You may surf net , company report, Saudi vision 2030 to answer the questions.

Answers :





Task: Answer questions explaining the research process and findings from assigned empirical articles.  The purpose of these assignments is to help students understand different ways of conducting research and the types of knowledge qualitative and quantitative research can generate. 


Instructions:  Read one set of articles.  Each set includes one qualitative article and one quantitative article (two articles in total).  Each set addresses a related population or social issue.  Note: You will use the set (two articles) for the three steps of the written assignment.  Use the articles from the set and apply those articles to answer the questions.



PART 1:  Evidence-based Practice 


For both articles in the set you select, describe the following:


1.  What was the researchers’ purpose in conducting the study?  Why was the study significant for social work practice?  Explain how each article in the set can contribute to evidence-based practice and social workers’ knowledge of working with this population.


2.  For the qualitative study, describe the benefits of using a qualitative method given the researchers’ purpose.  For the quantitative study, describe the benefits of using a quantitative method given the researchers’ purpose.  That is, why did the method (qualitative or quantitative) make sense to answer the researchers’ questions?


3.  How can the qualitative research and the quantitative findings about this topic complement each other for our understanding of this problem and population?



PART 2: Problem Formulation and Study Design


1.  For the quantitative research article, explain if it was a true experiment, quasi-experimental, or non-experimental design and how you know that.  How does that design fit with the study’s purpose?


2.  For the quantitative article, identify the null and alternative hypotheses.  Also, describe the outcome that the researchers were studying (the dependent variable(s)).  Describe the factors (independent variables) that the researchers thought would affect the outcome.  What is the hypothesized relationship between the variables?


3.  For the qualitative article, explain how the researchers thought the various factors under consideration might affect each other or interact.



PART 3: Sampling, data collection, and interpretation of findings


1. For each article, describe the study’s sample.  How does the sample meet the study’s purpose?


2. For each article, explain how the researchers collected the data (data collection technique).  Why did that data collection technique fit with the purpose of the study?


3.  For each article, describe the findings.  Based on the data gathered, what evidence do the researchers have to answer their research questions?


4.  Connect the evidence from each study to social work practice.  Answer the “So what?” question.  Based on the findings in each study, identify one change you would make in your practice if you were working with this problem or population.


Finance: Behavior finance

Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on Writing Essay Help Finance: Behavior finance.

illustrating the student’s understanding and reflection of either Animal Spiritsor Thinking, Fast and Slow. Along with your book briefing, reflection and analysis of the main concepts in the book, you should also reference (and attach) two (2) articles from either the Wall Street Journal, Economist Magazine, New York Times, Bloomberg, Forbes, or other reputable financial or business periodical, illustrate two to three points from the book that you see played out in real life as reported on in the articles you select.Finance Topic behavior finance


MARK5074 Strategic E-Marketing Assignment Student Brief 2018

MARK5074 Strategic E-Marketing Assignment Student Brief 2018.

You are required to critically analyse Biosite’s online presence by using appropriate e-marketing terminology, theory and frameworks. Thereafter, based on your analysis, including competitor analysis, you are asked to formulate an effective e-marketing strategy for your organisation. You will need to explain and justify your recommendations.

You are required to apply theory into practice; make use of theoretical models and frameworks. However, you should not rewrite theories, describe models or quote extensively. The proposed e-marketing strategy should be SMART, i.e. Specific, Measurable, Attainable, Relevant and Time-bound. High marks will be awarded for critical analysis, application of theory, creativity, quality of strategic recommendations and evidence of extensive reading of the relevant literature.

1.2       Part A: 50% of assignment grade

Your critique should include a detailed analysis of Biosite’s online presence and e-marketing activities focusing on:  

·         competitor analysis

·         online customer experience/engagement

·         social media involvement

1.3       Part B: 50% of assignment grade

Having carried out a thorough analysis of the firm’s current online presence, you should propose an E-Marketing strategy for Biosite. This should include:

·         clearly defined SMART objectives

·         a reference to targeted audiences

·         proposed recommendations to meet objectives

·         proposed evaluation methods 

To complete this assignment successfully, you will have to conduct your own analysis based on secondary data available. You will be expected to make use of the resources (e.g. lecture notes, books, academic journals, relevant industry report) with appropriate referencing.


Human Resource Management: Create a role play which has Five character in it

Human Resource Management: Create a role play which has Five character in it.

The topic should be talking about”Performance Evaluation”. The play should be able to show the problem encountered with the topic and how do characters fix it.


Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on

Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on