Keiser University Marketing Channels Strategies Research Paper Writing Assignment Help

Keiser University Marketing Channels Strategies Research Paper Writing Assignment Help. Keiser University Marketing Channels Strategies Research Paper Writing Assignment Help.


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Please write 2 pages using 3 scholarly peer reviewed sources on the following:

Marketers in organizations evaluate how channels are designed; and they continue to evaluate those channels and develop effective plans as channels grow or decline. Marketers evaluate the key issues related to e-commerce and m-commerce in their ability to maintain a competitive force in the marketplace; and to reach other segments of consumers in a technological environment.

Select a company and research the channel strategy. Incorporate key elements for the readings and industry research. Determine why success or failure occurred?

Your discussions should include theory based channel strategy. Academic journals and peer reviewed articles should be included in your discussions.

Keiser University Marketing Channels Strategies Research Paper Writing Assignment Help[supanova_question]

PS 190B Cedar Crest College WK2 CH9 Lifespan Development Analysis Paper Humanities Assignment Help

PS 190B Lifespan Development

Discussion Board Week 2: March 23rd

1.What is the key difference between Bandura’s social learning theory and behavioristic theories? And, discuss one way the theories are similar.

2.Bandura says there is a reciprocal influence between behavior, environment, and cognitions.

A.What does this mean?

B.Can you think of an example of this in everyday life? Please be detailed in your answer.

3.Bandura says we learn a great deal by doing what? (Hint: this is a key premise of his theory)

4.a) What does it mean to be “socialized”? Please refer to ppt./text to answer this question.

b) In what way do you think the socialization process in your home culture influences gender roles?

5.Have you ever been classically conditioned? Please provide a personal example, and make sure you address classical conditioning, not operant conditioning in your answer.

6.Would you put your child in B.F. Skinner’s air crib? Why or Why not? Please be specific by discussing your own views of the pros and cons to it.

Note: This week, in addition to answering all 6 questions in your discussion post, I would like you to respond to one other student’s post regarding their answer to either Question 5 or 6.

Your response post should include what you found interesting in the student’s post with regard to their answer to either question 5 or question 6. For example, maybe the student wrote about the same classical conditioning experience you’ve had, so you could share your experience in your response post. Or, if a student had an interesting response to the air crib question, you might make a comment on it. Please be respectful in your response posts to others.

Response posts should be a minimum of one paragraph (4-6 sentences) in length.

Directions for your original posts are as follows:

Copy and Paste each question and type answer below.

Please answer each question in complete sentences and in your own words. Copied answers from other sources will lose points and/or result in a 0.

Each answer should be at least one to two paragraphs in length (minimum of 4-6 sentences per paragraph). *This doesn’t mean that you can’t write more, and in most cases you will want to.

As I mentioned last week, I am adjusting due dates for the discussion boards this week and for all weeks moving forward to more closely align with our regular in-class time on Tuesdays and Thursdays. (*I will try to adhere to this schedule from now on, but please be flexible if I need to change due dates/times as we move forward.)

Discussion Post will be due Thursday, March 26 by 8pm.

Response Post will be due Friday, March 27th by 8pm.

*Earlier responses are always welcomed and appreciated.

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Ashford University Unit I Sun Coast and Work Environment Literature Review Writing Assignment Help

Sun Coast business problems identified in the Course Project Guidance
document. The articles you use should help inform your knowledge about the
issues you are trying to solve for Sun Coast. The articles should also be
quantitative research articles from primary and secondary sources. Try
including words like correlation, regression, t test, and
ANOVA in your keyword search criteria.

The article discussion should include the qualifications of the authors,
purpose of the studies, research methodologies and designs used, results from
the studies, and explanations of how the articles relate to Sun Coast’s
problem. Ensure that you also describe how you believe the research made a
positive organizational impact. The title and reference pages do not count toward the page requirement for
this assignment. This assignment should be a minimum of two pages in
length. Follow APA-style formatting and guidelines, and include a minimum
of three accademic

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PHI 413V Grand Canyon University Applying the Four Principles: Case Study Health Medical Assignment Help

This assignment will incorporate a common practical tool in helping clinicians begin to ethically analyze a case. Organizing the data in this way will help you apply the four principles of principlism.

Based on the “Case Study: Healing and Autonomy” and other required topic study materials, you will complete the “Applying the Four Principles: Case Study” document that includes the following:

Part 1: Chart

This chart will formalize principlism and the four-boxes approach by organizing the data from the case study according to the relevant principles of biomedical ethics: autonomy, beneficence, nonmaleficence, and justice.

Read “Teaching Clinical Ethics Using the Four Topic Method” (attached). Use the example provided in the article to guide you in the completion of the chart in the topic assignment.

Part 2: Evaluation

This part includes questions, to be answered in a total of 500 words, that describe how principalism would be applied according to the Christian worldview.

———————————————————————————————————————

This assignment should consist of completing a chart using the four-box method as a way to organize a case according to the four principles of Principlism. As you fill in each box in section once, be sure there is a clear connection to the items you include in the box and one or more of the principles in the box’s heading.

Bullet points are typically used to complete the boxes in Part I. Make a brief comment in parentheses to show how the information you include relates to the principles for that box. For example:

  • “I include this item in this box” (this supports the autonomy of the patient)
  • Do not include lengthy descriptions of what, for example, “autonomy” is. Give concrete information in each box. For example, in box one, medical indications, the diagnosis current state of the patient must be included.

Remember to support your responses with the topic study materials.

APA style is not required (except for resources), but must have solid academic writing.

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Keiser University Salesforce com Case Study Writing Assignment Help

Please write 5 pages using 5 scholarly peer reviewed sources on the following:

Case Study #2- Salesforce.com Page 459. The assignment needs to be at least five pages in length. Be sure to follow the APA formatting for this assignment.

What are the critical issues or problems? What are the alternatives? What recommendations can be made? How can you justify your strategy? At least 5 journal articles required.

What is a Case Study?

There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies to the longer versions (25 pages and above).

A case is usually a “description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person or persons in an organization.” In learning with case studies, the student must deal with the situation described in the case, in the role of the manager or decision maker facing the situation.

An important point to be emphasized here is that a case is not a problem. A problem usually has a unique, correct solution. On the other hand, a decision-maker faced with the situation described in a case can choose between several alternative courses of action, and each of these alternatives may plausibly be supported by logical argument. To put it simply, there is no unique, correct answer in the case study method.

Please use the following guidelines:

Case Study Analysis

Case study analysis gives students an opportunity to apply theory learned in the classroom to real world situations. Case studies do not have discrete answers. Rather, they challenge students to exercise their own business judgment in a supportive, educational environment. Students test their knowledge by analyzing situations; defining problems or issues; evaluating alternatives and/or forming conclusions to resolve the problem or issue; and making recommendations.

Case study analysis steps:

  1. Gain familiarity with the case situation. This can be accomplished by reading the case several times. Read the first time to appreciate the general story before you begin to form conclusions or make analysis.
  2. Define the issue or problem. To make an analysis or recommendation, one must first determine what the issue or problem is. As in the real world, note there may be more than one problem in a case study analysis. (You can appreciate the importance of this step if you ever took your car in because it was running rough and paid for several repairs because the mechanic didn’t correctly diagnose the problem in the beginning.)
  3. Conduct your analysis. What are the possible causes of the problem or issue? What alternatives are possible given the facts presented? This is the most time consuming step, and the step with the greatest variation. There may be many possibilities. It might be helpful to list all solutions you can think of before focusing on the most useful or valid. There is not necessarily a right answer, but there may be several alternatives that lead to varying outcomes. The quality of analysis will depend upon application of theory learned in the classroom and through research.
  4. Make recommendations. Choose the recommendation you believe to be the best, justify it, and develop it. Recommendations may be made in the form of an action plan to solve the problem or issue. Or, recommendations may involve the choice of the best alternative for resolving the issue or problem. Recommendations made must be thoroughly developed and supported.

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Florida State College at Jacksonville Foreign Market Relations Analysis Paper Writing Assignment Help

Evaluate the advantages and disadvantages of beginning export operations in a foreign market. Evaluate the major differences between U.S and multinational operations that affect strategic management. What role does U.S. foreign relations impact the U.S. economy? Do businesses need foreign policies? Explain your answers.

Please post your thoughts and answers based on personal and/or professional experience, textbook and course materials, and academic research. Then read and reply to at least two of your peers’ posts that are different or the same from your response. State the points from their response, which you agree or disagree, as well as your reasons for agreeing or disagreeing.

The initial discussion post should be a 300-word count minimum and 100-word count minimum for peer responses.

Florida State College at Jacksonville Foreign Market Relations Analysis Paper Writing Assignment Help[supanova_question]

FIN 460 The Home Depot Inc HD Operating Income Excel Worksheet Business Finance Assignment Help

Determine the intrinsic value per share for Home Depot at the end of the fiscal year using a “two-stage” model (use the following information to construct the model):

1. Assume D0 is current annual dividend per share listed in Bloomberg or from a different free source form the web.

  1. Assume that in “first stage” (lasting 5 years), HD’s dividend per share grows by the “Next 5 years” growth estimate . (Be prepared to justify how would you choose this growth rate…..)
  2. Assume that HD’s dividend per share is expected to grow by x% per year = Mean Growth rate forever AFTER the five-year “first stage” growth is completed.
  3. Calculate HD’s cost of equity. Compare it to the cost of equity from Bloomberg or from a different provider you found online. Attach the report you used.

Show formulas, calculations and interpretation. Have a nice table with your assumptions (CAGR using historical growth rates, independent analysts’ estimates, management guidance, most recent growth rate etc- like we did in class). Submit it in electronic format attaching screenshots from Bloomberg screens or from a stick research report where you got the data from.

  1. Build a table and a chart with the main operating segments for the most recent past year with the following columns: Revenues, % of each segment in Total Revenues, Operating Income, % of each segment in Total Operating Income
  2. Build a graph with the dividend annual growth rates since 2005 to the present.Add the EPS growth rates to the same chart for the same period of time.
  3. What is Home Depot’s stock intrinsic value using the Gordon constant growth model?
  4. What is Home Depot’s stock intrinsic value using a 2 stage growth model? How accurately does the model above value a share of HD stock?
  5. What was the closing price at the end of the trade day on March 13, 2020?
  6. What was the closing price at the end of the fiscal year? Attach a chart with daily stock price performance for the past 12 months. On the same chart add the quarterly EPS.
  7. What are the possible problems with the models? Please comment on the strengths and weaknesses of each valuation approach.
  8. Did you encounter any difficulties or challenges?
  9. Take screenshots of the data you used and attach them next to your calculations.
  10. Would you buy/sell/hold this stock? Why? Why not? Do you trust your results? Why ? Why not?

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Walden University Diversity Human Rights and Social Justice Analysis Paper Humanities Assignment Help

Assignment: Multiracial Discrimination

Dalmage (2013) writes, “Parents and teachers should be aware of the unique forms of discrimination faced by multiracial children and the White supremacist system in which discrimination flourishes” (p. 101). As social workers, we should be aware of our own understanding of what it means to be multiracial in society. This awareness includes a review of our own potential biases that might exist. We need to challenge our own personal ideas about how we categorize individuals and those assumptions that follow along with those categories. Rather, we must respect our client’s experience as a multiracial person in the world, beginning with asking him or her how they would define themselves when completing an intake or assessment form. Further, a social worker must be aware of the many forms of racism and prejudice a person with a multiracial background might experience. As Dalmage discusses, judgment comes from many sides with different intentions and expectations. Being aware of the particular forms of racism that a person who is multiracial will experience will give you the ability to do your best to understand their experience and empathize.

By Day 7

Submit a 2- to 3-page paper. Describe the impact of discrimination on individuals of multiracial backgrounds. Describe the impact of biracial/multiracial or multiethnic distinction on our society. Justify your response. How do these distinctions relate to social work practice with individuals, families, groups, and communities? Be sure to use APA formatting and references from the Learning Resources and two additional peer-reviewed resources from the Walden library about the discrimination against biracial and multiracial individuals.

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Stratford University Integrated Delivery Systems and Digital Health Discussion Paper Health Medical Assignment Help

Topic:

  • Integrated Delivery Systems and Digital Health

Required Readings:

  • Olson B, Grant KG. Chapter 16: Integrated Delivery Systems. In Laurinda Beebe Harman and Frances Cornelius. Ethical Challenges in the Management of Health Information, 3rd Edition (p.419-440). Burlington, MA: Jones & Bartlett Learning; 2017.
  • Bloomrosen M. Chapter 17: Digital Health: Information Technology and Information Exchange. In Laurinda Beebe Harman and Frances Cornelius. Ethical Challenges in the Management of Health Information, 3rd Edition (p.441-466). Burlington, MA: Jones & Bartlett Learning; 2017.

Suggested Readings:

Discussion Questions: (300 Words)

  • Identify the benefits of adopting health information technology (HIT) in health care.
  • Discuss at least one ethical consideration involved in the application of remote monitoring.

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Keiser University The Purpose and Content of a Marketing Plan Project Writing Assignment Help

Please make the marketing plan 14 pages using at least 7 scholarly peer reviewed sources using the following criteria as closely as possible:

The marketing plan assignment needs to be done in APA format and at least 14 pages in length. If you have an idea for a business, this is a good time to explore the idea. Its better to have an unsuccessful marketing plan before you might invest in it. The plan should be a new to the world product or service or maybe an improvement over an existing one. Please do not submit a marketing plan of an existing company, product or service.

This is the time to be creative and have fun with this project.

Please see the format required:

The Marketing Plan

Introduction
As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism.

The Purpose and Content of a Marketing Plan
Unlike a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope, it serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.

The Role of Research
To develop successful strategies and action plans, marketers need to up date information about the environment, the competition, and the market segments to be served. Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels. This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions.

The Role of Relationships
The marketing plan shows how the company will establish and maintain profitable customer relationships. The relationships affect how marketing personnel work with each other and with other departments to deliver value and satisfy customers. It also affects how the company works with other stakeholders that include suppliers, distributors, strategic alliance partners, government regulators, media and the community at large to achieve the objectives listed in the plan.

From Marketing Plan to Marketing Action
Companies generally create yearly marketing plans, but some plans may cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and the necessary coordination of departments.

For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period. Performance standards track the outcomes of marketing programs to see whether the company is moving forward toward its objectives.

The Major Parts of the Marketing Plan

  1. The Executive Summary
    This section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan. Generally a table of contents follows this section, for management convenience.
  2. Current Marketing Situation
    In this section, marketing managers discuss the overall market, identify the market segments they will target, and provide information about the company’s current situation.
    1. Market Description
      By describing the targeted segments in detail, marketers provide context for the marketing strategies and detailed action programs discussed later in the plan.
    2. Benefits and Product Features
      Clarify the benefits that the product features will deliver to satisfy the needs of customers in each market segment.
    3. Product Review
      The product review should summarize the main features for all of the company’s products. The information may be organized by product line, by type of customer, by market, or by the order of product introduction.
    4. Competitive Review
      The purpose of the competitive review is to identify the competitors, describe their market positions, and briefly discuss their strategies.
    5. Distribution Review
      In this section, marketers list the important channels, provide an overview of each channel arrangement, and mention any new developments or trend
  3. Strengths, Weaknesses, Opportunities and Threats Analysis
    1. Strengths
      Strengths are internal capabilities that can help the company reach its objectives.
    2. Weaknesses
      Weaknesses are internal elements that may interfere with the company’s ability to achieve its objectives.
    3. Opportunities
      Opportunities are external elements that the company may be able to exploit to its advantage.
    4. Threats
      Threats are current or emerging external elements that may possibly challenge the company’s performance.
  4. Objectives and Issues
    The company’s objectives should be defined in specific terms so management can measure progress ad if needed, take corrective action to say on track. This section describes any major issues that might affect the company’s marketing strategy and implementation. Be sure to include the first year and second year objectives. Generally we are using unit sales volume for the first and second year.
  5. Marketing Strategy What’s the Plan?
    1. Positioning
      A positioning built on meaningful differences, supported by appropriate strategy and implementation, can help the company build competitive advantage. How is your product different? How is your product viewed by your target audience?
    2. Product Strategy
      Include all the features described in the earlier product review section. Describe the warranty. Describe what you will do to build the brand? Describe the brand, its logo on the product as well as its packaging.
    3. Pricing Strategy
      Describe your pricing strategy. What will you charge at retail, etc? Will it be a penetrating pricing strategy, like WalMart? Will it be a skimming policy like Mercedes automobiles?
    4. Distribution Strategy
      Describe your channel strategy. How will you get your product from the producer to the consumer? Who you will use for distribution to market your product? What retails will you use? What channels will be used as coverage and what markets you plan on entering. Will you use the internet and or catalogs as well?
    5. Marketing Communication Strategy
      Integrating all messages (IMC) in all media uses, will reinforce the brand name and its main points of product differentiation. Will you use all five of the elements including: advertising, sales promotions, public relations and personal selling? Direct marketing in some circles is also one of the communications as well.
    6. Marketing Research
      We can identify specific features and benefits that our target market segments value. Feedback form market tests, surveys, and focus groups will help us develop new products and services. You can also measure and analyze customer attitudes toward competitive brands and products.
    7. Marketing Organization
      Explain who would be hired to handle various aspects of the marketing organization.
  6. Budgets
    Budgets serve two main purposes: to project profitability and to help managers plan for expenditures, scheduling, and operations related to each action program. Be sure to include a break-even point.
  7. Controls
    Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. There is a need for tight control measures to monitor quality and customer service. This will enable you to correct any problems that may occur. Other early warning signs include monthly sales and monthly expenses.

[supanova_question]

https://anyessayhelp.com/

Discussion Questions: (300 Words)

  • Identify the benefits of adopting health information technology (HIT) in health care.
  • Discuss at least one ethical consideration involved in the application of remote monitoring.

[supanova_question]

Keiser University The Purpose and Content of a Marketing Plan Project Writing Assignment Help

Please make the marketing plan 14 pages using at least 7 scholarly peer reviewed sources using the following criteria as closely as possible:

The marketing plan assignment needs to be done in APA format and at least 14 pages in length. If you have an idea for a business, this is a good time to explore the idea. Its better to have an unsuccessful marketing plan before you might invest in it. The plan should be a new to the world product or service or maybe an improvement over an existing one. Please do not submit a marketing plan of an existing company, product or service.

This is the time to be creative and have fun with this project.

Please see the format required:

The Marketing Plan

Introduction
As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism.

The Purpose and Content of a Marketing Plan
Unlike a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope, it serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.

The Role of Research
To develop successful strategies and action plans, marketers need to up date information about the environment, the competition, and the market segments to be served. Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels. This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions.

The Role of Relationships
The marketing plan shows how the company will establish and maintain profitable customer relationships. The relationships affect how marketing personnel work with each other and with other departments to deliver value and satisfy customers. It also affects how the company works with other stakeholders that include suppliers, distributors, strategic alliance partners, government regulators, media and the community at large to achieve the objectives listed in the plan.

From Marketing Plan to Marketing Action
Companies generally create yearly marketing plans, but some plans may cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and the necessary coordination of departments.

For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period. Performance standards track the outcomes of marketing programs to see whether the company is moving forward toward its objectives.

The Major Parts of the Marketing Plan

  1. The Executive Summary
    This section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan. Generally a table of contents follows this section, for management convenience.
  2. Current Marketing Situation
    In this section, marketing managers discuss the overall market, identify the market segments they will target, and provide information about the company’s current situation.
    1. Market Description
      By describing the targeted segments in detail, marketers provide context for the marketing strategies and detailed action programs discussed later in the plan.
    2. Benefits and Product Features
      Clarify the benefits that the product features will deliver to satisfy the needs of customers in each market segment.
    3. Product Review
      The product review should summarize the main features for all of the company’s products. The information may be organized by product line, by type of customer, by market, or by the order of product introduction.
    4. Competitive Review
      The purpose of the competitive review is to identify the competitors, describe their market positions, and briefly discuss their strategies.
    5. Distribution Review
      In this section, marketers list the important channels, provide an overview of each channel arrangement, and mention any new developments or trend
  3. Strengths, Weaknesses, Opportunities and Threats Analysis
    1. Strengths
      Strengths are internal capabilities that can help the company reach its objectives.
    2. Weaknesses
      Weaknesses are internal elements that may interfere with the company’s ability to achieve its objectives.
    3. Opportunities
      Opportunities are external elements that the company may be able to exploit to its advantage.
    4. Threats
      Threats are current or emerging external elements that may possibly challenge the company’s performance.
  4. Objectives and Issues
    The company’s objectives should be defined in specific terms so management can measure progress ad if needed, take corrective action to say on track. This section describes any major issues that might affect the company’s marketing strategy and implementation. Be sure to include the first year and second year objectives. Generally we are using unit sales volume for the first and second year.
  5. Marketing Strategy What’s the Plan?
    1. Positioning
      A positioning built on meaningful differences, supported by appropriate strategy and implementation, can help the company build competitive advantage. How is your product different? How is your product viewed by your target audience?
    2. Product Strategy
      Include all the features described in the earlier product review section. Describe the warranty. Describe what you will do to build the brand? Describe the brand, its logo on the product as well as its packaging.
    3. Pricing Strategy
      Describe your pricing strategy. What will you charge at retail, etc? Will it be a penetrating pricing strategy, like WalMart? Will it be a skimming policy like Mercedes automobiles?
    4. Distribution Strategy
      Describe your channel strategy. How will you get your product from the producer to the consumer? Who you will use for distribution to market your product? What retails will you use? What channels will be used as coverage and what markets you plan on entering. Will you use the internet and or catalogs as well?
    5. Marketing Communication Strategy
      Integrating all messages (IMC) in all media uses, will reinforce the brand name and its main points of product differentiation. Will you use all five of the elements including: advertising, sales promotions, public relations and personal selling? Direct marketing in some circles is also one of the communications as well.
    6. Marketing Research
      We can identify specific features and benefits that our target market segments value. Feedback form market tests, surveys, and focus groups will help us develop new products and services. You can also measure and analyze customer attitudes toward competitive brands and products.
    7. Marketing Organization
      Explain who would be hired to handle various aspects of the marketing organization.
  6. Budgets
    Budgets serve two main purposes: to project profitability and to help managers plan for expenditures, scheduling, and operations related to each action program. Be sure to include a break-even point.
  7. Controls
    Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. There is a need for tight control measures to monitor quality and customer service. This will enable you to correct any problems that may occur. Other early warning signs include monthly sales and monthly expenses.

[supanova_question]

https://anyessayhelp.com/

Discussion Questions: (300 Words)

  • Identify the benefits of adopting health information technology (HIT) in health care.
  • Discuss at least one ethical consideration involved in the application of remote monitoring.

[supanova_question]

Keiser University The Purpose and Content of a Marketing Plan Project Writing Assignment Help

Please make the marketing plan 14 pages using at least 7 scholarly peer reviewed sources using the following criteria as closely as possible:

The marketing plan assignment needs to be done in APA format and at least 14 pages in length. If you have an idea for a business, this is a good time to explore the idea. Its better to have an unsuccessful marketing plan before you might invest in it. The plan should be a new to the world product or service or maybe an improvement over an existing one. Please do not submit a marketing plan of an existing company, product or service.

This is the time to be creative and have fun with this project.

Please see the format required:

The Marketing Plan

Introduction
As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism.

The Purpose and Content of a Marketing Plan
Unlike a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope, it serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.

The Role of Research
To develop successful strategies and action plans, marketers need to up date information about the environment, the competition, and the market segments to be served. Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels. This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions.

The Role of Relationships
The marketing plan shows how the company will establish and maintain profitable customer relationships. The relationships affect how marketing personnel work with each other and with other departments to deliver value and satisfy customers. It also affects how the company works with other stakeholders that include suppliers, distributors, strategic alliance partners, government regulators, media and the community at large to achieve the objectives listed in the plan.

From Marketing Plan to Marketing Action
Companies generally create yearly marketing plans, but some plans may cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and the necessary coordination of departments.

For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period. Performance standards track the outcomes of marketing programs to see whether the company is moving forward toward its objectives.

The Major Parts of the Marketing Plan

  1. The Executive Summary
    This section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan. Generally a table of contents follows this section, for management convenience.
  2. Current Marketing Situation
    In this section, marketing managers discuss the overall market, identify the market segments they will target, and provide information about the company’s current situation.
    1. Market Description
      By describing the targeted segments in detail, marketers provide context for the marketing strategies and detailed action programs discussed later in the plan.
    2. Benefits and Product Features
      Clarify the benefits that the product features will deliver to satisfy the needs of customers in each market segment.
    3. Product Review
      The product review should summarize the main features for all of the company’s products. The information may be organized by product line, by type of customer, by market, or by the order of product introduction.
    4. Competitive Review
      The purpose of the competitive review is to identify the competitors, describe their market positions, and briefly discuss their strategies.
    5. Distribution Review
      In this section, marketers list the important channels, provide an overview of each channel arrangement, and mention any new developments or trend
  3. Strengths, Weaknesses, Opportunities and Threats Analysis
    1. Strengths
      Strengths are internal capabilities that can help the company reach its objectives.
    2. Weaknesses
      Weaknesses are internal elements that may interfere with the company’s ability to achieve its objectives.
    3. Opportunities
      Opportunities are external elements that the company may be able to exploit to its advantage.
    4. Threats
      Threats are current or emerging external elements that may possibly challenge the company’s performance.
  4. Objectives and Issues
    The company’s objectives should be defined in specific terms so management can measure progress ad if needed, take corrective action to say on track. This section describes any major issues that might affect the company’s marketing strategy and implementation. Be sure to include the first year and second year objectives. Generally we are using unit sales volume for the first and second year.
  5. Marketing Strategy What’s the Plan?
    1. Positioning
      A positioning built on meaningful differences, supported by appropriate strategy and implementation, can help the company build competitive advantage. How is your product different? How is your product viewed by your target audience?
    2. Product Strategy
      Include all the features described in the earlier product review section. Describe the warranty. Describe what you will do to build the brand? Describe the brand, its logo on the product as well as its packaging.
    3. Pricing Strategy
      Describe your pricing strategy. What will you charge at retail, etc? Will it be a penetrating pricing strategy, like WalMart? Will it be a skimming policy like Mercedes automobiles?
    4. Distribution Strategy
      Describe your channel strategy. How will you get your product from the producer to the consumer? Who you will use for distribution to market your product? What retails will you use? What channels will be used as coverage and what markets you plan on entering. Will you use the internet and or catalogs as well?
    5. Marketing Communication Strategy
      Integrating all messages (IMC) in all media uses, will reinforce the brand name and its main points of product differentiation. Will you use all five of the elements including: advertising, sales promotions, public relations and personal selling? Direct marketing in some circles is also one of the communications as well.
    6. Marketing Research
      We can identify specific features and benefits that our target market segments value. Feedback form market tests, surveys, and focus groups will help us develop new products and services. You can also measure and analyze customer attitudes toward competitive brands and products.
    7. Marketing Organization
      Explain who would be hired to handle various aspects of the marketing organization.
  6. Budgets
    Budgets serve two main purposes: to project profitability and to help managers plan for expenditures, scheduling, and operations related to each action program. Be sure to include a break-even point.
  7. Controls
    Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. There is a need for tight control measures to monitor quality and customer service. This will enable you to correct any problems that may occur. Other early warning signs include monthly sales and monthly expenses.

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Discussion Questions: (300 Words)

  • Identify the benefits of adopting health information technology (HIT) in health care.
  • Discuss at least one ethical consideration involved in the application of remote monitoring.

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Keiser University The Purpose and Content of a Marketing Plan Project Writing Assignment Help

Please make the marketing plan 14 pages using at least 7 scholarly peer reviewed sources using the following criteria as closely as possible:

The marketing plan assignment needs to be done in APA format and at least 14 pages in length. If you have an idea for a business, this is a good time to explore the idea. Its better to have an unsuccessful marketing plan before you might invest in it. The plan should be a new to the world product or service or maybe an improvement over an existing one. Please do not submit a marketing plan of an existing company, product or service.

This is the time to be creative and have fun with this project.

Please see the format required:

The Marketing Plan

Introduction
As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism.

The Purpose and Content of a Marketing Plan
Unlike a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope, it serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.

The Role of Research
To develop successful strategies and action plans, marketers need to up date information about the environment, the competition, and the market segments to be served. Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels. This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions.

The Role of Relationships
The marketing plan shows how the company will establish and maintain profitable customer relationships. The relationships affect how marketing personnel work with each other and with other departments to deliver value and satisfy customers. It also affects how the company works with other stakeholders that include suppliers, distributors, strategic alliance partners, government regulators, media and the community at large to achieve the objectives listed in the plan.

From Marketing Plan to Marketing Action
Companies generally create yearly marketing plans, but some plans may cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and the necessary coordination of departments.

For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period. Performance standards track the outcomes of marketing programs to see whether the company is moving forward toward its objectives.

The Major Parts of the Marketing Plan

  1. The Executive Summary
    This section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan. Generally a table of contents follows this section, for management convenience.
  2. Current Marketing Situation
    In this section, marketing managers discuss the overall market, identify the market segments they will target, and provide information about the company’s current situation.
    1. Market Description
      By describing the targeted segments in detail, marketers provide context for the marketing strategies and detailed action programs discussed later in the plan.
    2. Benefits and Product Features
      Clarify the benefits that the product features will deliver to satisfy the needs of customers in each market segment.
    3. Product Review
      The product review should summarize the main features for all of the company’s products. The information may be organized by product line, by type of customer, by market, or by the order of product introduction.
    4. Competitive Review
      The purpose of the competitive review is to identify the competitors, describe their market positions, and briefly discuss their strategies.
    5. Distribution Review
      In this section, marketers list the important channels, provide an overview of each channel arrangement, and mention any new developments or trend
  3. Strengths, Weaknesses, Opportunities and Threats Analysis
    1. Strengths
      Strengths are internal capabilities that can help the company reach its objectives.
    2. Weaknesses
      Weaknesses are internal elements that may interfere with the company’s ability to achieve its objectives.
    3. Opportunities
      Opportunities are external elements that the company may be able to exploit to its advantage.
    4. Threats
      Threats are current or emerging external elements that may possibly challenge the company’s performance.
  4. Objectives and Issues
    The company’s objectives should be defined in specific terms so management can measure progress ad if needed, take corrective action to say on track. This section describes any major issues that might affect the company’s marketing strategy and implementation. Be sure to include the first year and second year objectives. Generally we are using unit sales volume for the first and second year.
  5. Marketing Strategy What’s the Plan?
    1. Positioning
      A positioning built on meaningful differences, supported by appropriate strategy and implementation, can help the company build competitive advantage. How is your product different? How is your product viewed by your target audience?
    2. Product Strategy
      Include all the features described in the earlier product review section. Describe the warranty. Describe what you will do to build the brand? Describe the brand, its logo on the product as well as its packaging.
    3. Pricing Strategy
      Describe your pricing strategy. What will you charge at retail, etc? Will it be a penetrating pricing strategy, like WalMart? Will it be a skimming policy like Mercedes automobiles?
    4. Distribution Strategy
      Describe your channel strategy. How will you get your product from the producer to the consumer? Who you will use for distribution to market your product? What retails will you use? What channels will be used as coverage and what markets you plan on entering. Will you use the internet and or catalogs as well?
    5. Marketing Communication Strategy
      Integrating all messages (IMC) in all media uses, will reinforce the brand name and its main points of product differentiation. Will you use all five of the elements including: advertising, sales promotions, public relations and personal selling? Direct marketing in some circles is also one of the communications as well.
    6. Marketing Research
      We can identify specific features and benefits that our target market segments value. Feedback form market tests, surveys, and focus groups will help us develop new products and services. You can also measure and analyze customer attitudes toward competitive brands and products.
    7. Marketing Organization
      Explain who would be hired to handle various aspects of the marketing organization.
  6. Budgets
    Budgets serve two main purposes: to project profitability and to help managers plan for expenditures, scheduling, and operations related to each action program. Be sure to include a break-even point.
  7. Controls
    Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. There is a need for tight control measures to monitor quality and customer service. This will enable you to correct any problems that may occur. Other early warning signs include monthly sales and monthly expenses.

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Keiser University Marketing Channels Strategies Research Paper Writing Assignment Help

Keiser University Marketing Channels Strategies Research Paper Writing Assignment Help

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