Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University المملكة العربية

Summative Assessment : Retailing Issues and Applications

Summative Assessment : Retailing Issues and Applications.

Your assessment for this module takes the form of a report:

You are required to prepare a report that critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as your chosen retailer. The focus of the report is an examination, in depth, of the relationships between theory and current retail activities.

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Note that the topic of your report must be based one of the topic areas discussed in the module, i.e. one of the issues below faced by retailers:

·         Retail Branding

·         E-loyalty

·         Global Retailing

·         Global sourcing

·         Shopping Malls and the Future of the High Streets

·         Customer Relationship Management and Loyalty

·         Corporate Social Responsibility (CSR)  and Sustainability

·         Social marketing, supply chain issues, and Fair Trade focusing on food

The grading criteria and their weighting for the Assignment are as follows:

1.    Content, breadth and relevance of research                          35%                                        

2.    Level of analysis/application of theory                                   35%                                        

3.    Conclusions/ discussion/ policy recommendations               20%                

4.       Presentation, clarity, structure, grammar, correct referencing 10%                 

 You are advised to allocate your efforts accordingly. For more details see the grading criteria grid below.

The word limit for this assessment is 3,000 words

Between you handing in your work and then receiving your feedback and marks within 20 days, there are a number of quality assurance processes that we go through to ensure that students receive marks which reflects their work. A brief summary is provided below.

·         Step One – The module and marking team meet to agree standards, expectations and how feedback will be provided.

·         Step Two – A subject expert will mark your work using the criteria provided in the assessment brief.

·         Step Three – A moderation meeting takes place where all members of the teaching and marking team will review the marking of others to confirm whether they agree with the mark and feedback

·         Step Four – Work at Levels 5 and 6 then goes to an external examiner who will review a sample of work to confirm that the marking between different staff is consistent and fair

Stop Five – Your mark and feedback is processed by the Office and made available to you.

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Evaluation of humanitarian response

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University المملكة العربية Writing Essay Help Evaluation of humanitarian response.

Written task will enable students to assimilate knowledge by commenting on an evaluation of a humanitarian response. Assessment 2 Please select one of two evaluation reports conducted by the Department of Foreign Affairs and Trade (DFAT) on recent humanitarian interventions (uploaded below). Topic: A critical analysis of a humanitarian intervention evaluation report. The purpose of the assessment is for you to read a recent humanitarian intervention evaluation to understand how the evaluation was conducted, and write a report in which you identify and comment on: stated purpose of and rationale for the evaluation methodology used in the evaluation underlying values and principles what data were collected, and was it appropriate for the evaluation? were NGOs / other organisations involved in the evaluation, and in what capacity? what criteria, if any, were used to evaluate actions and achievements? how its approach differed from that suggested by the International Federation Red Cross and Red Cresent Societies (or another) framework and if this is of concern (the International Federation Red Cross and Red Cresent Societies framework can be found here: http://www.ifrc.org/Global/Publications/monitoring/IFRC-Framework-for-Evaluation.pdf ) And please follow the rubric

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Media Planning & Strategy

Media Planning & Strategy.

Please thoroughly read through the brief assignment attached and meet the required specifications. Assignment: Imagine that you get a media budget of £1 million. You are required to produce an individual 3000 word written report. Please address all the following elements in the report:

1. Target audience specification Who are we talking to and what is going on in their lives? Consider the media budget and decide who the ideal target audience is. Explore how they perceive Yorkshire and what their media-usage behavior is. Think about sources of lifestyle data if you can find any.

2. Media objectives Before making media objectives, think of your marketing objectives and the consumer decision process. Then, link marketing objectives and the decision consumer process to media objectives. What is it we are asking our ultimate media schedule to do in terms of reach and frequency – how much of the market will see or hear your message and how often – for example.

3. Media mix Which media you use and why. Consider the specific properties of the media. The cost. The speed at which your audience is reached. How media work together and improve the effectiveness of each other.

4. Outline media schedule Identify the media in broad terms, such as TV, but don’t be precise in TV station detail. Do justify timing, campaign pattern, media spaces/spot lengths and other elements you think make up an effective schedule. 5. Budget allocation and media evaluation What percentage of your budget will be used for which medium and why.

Actual figures are NOT required. How will you ensure that you have made the right choices for your client? Consider testing and measuring before, after and during your campaign. 6. Layout, style and structure Think about your reader using this as a practical document that will lead their expenditure. Media is often the biggest element of a marketing budget. Some readers may want to look at it quickly to get an overview. Please refer to relevant academic theory and models and use the sources in the attached reading list, if and where relevant, and include them in the reference list using Harvard style referencing. Please also use any other sources that would be expected or make sense to use e.g. the Yorkshire tourist attraction official websites

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Thomas Jefferson in Hamilton the Revolution

Thomas Jefferson in Hamilton the Revolution.

Part 1: Introduction: Briefly introduce the play Hamilton the Revolution and the character/historical figure, and include a thesis. Part 2: Analyze the character(s) and use quotes from the character(s) in Hamilton: The Revolution play. Include your favorite song/ lines from the character(s) in quotes. What makes the character unique? What is the character’s personality traits? How does the character influence Alexander Hamilton (if it isn’t Hamilton!)? Part 3: Research the actor(s) who portrays the role and his or her connection/feelings about the role (much of this is in the hardcover book, which you can use as a source and quote from directly). Also, based on watching the video, how does the actor(s) portray the character(s)? Part 4: What are some similarities and differences between the character(s) in the play and the real life person (people)? Part 5: Research the real-life historical character(s). Use outside sources and quotes to support your findings. How does this character contribute to the Revolution and the creation of the United States of America? How did this character make a difference in creating the United States of America? Part 6: Finally, conclude by summarizing your paper and commenting not he significance of the play, Hamilton the Revolution.

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