MKTG201 American Military Chapter 6 Price and Value Discussion Business Finance Assignment Help

The second case study involves Pagoda.com which is an internet service provider that caters to individual consumers and small businesses who require a high level of service and are willing to pay a premium for this service. This case study is located in your textbook at the end of the seventh chapter. You are to read the case study thoroughly and then answer the four questions located at the end of the case study.

Ensure you fully answer all four questions to include a complete cost analysis for outsourcing the online help desk as directed in the first question.

Must read chapter seven and complete all four questions for the case study located at the end of Chapter 7 (Case Study Pagoda.com). The assignment needs to be completed by 11/30/2019. I can provide access to the book which is located online. The subject is Supply Chain Management. The answers must be in APA style writing using Microsoft Office Word Document.

This assignment will be one of several throughout the Ph.D. program that we use to help you prepare for the dissertation process. One of the core competencies necessary to succeed in a doctoral program is the ability to identify other research that pertains to your own. This means you’ll have to identify related research, read the papers, and assimilate prior work into your research. An annotated bibliography helps you develop and hone these research skills.

The paper must be in a correct APA format, use correct grammar, and will need to include at least five (5) resources, ALL of which must:

1) Be current. Published within the last few years.

2) Be peer-reviewed.

3) Relate directly to defense in depth in the context of protecting National Infrastructure.

Remember that an annotation is not the same as an abstract. Abstracts are descriptive. Your annotations are to be evaluative and critical. Give me enough information for me to decide if I’m interested enough to read the paper, and also how you perceive the paper. Do not go skimpy on these annotations, but DO NOT write too much here. Quality is far more critical than quantity. This exercise is for each of you to demonstrate that you can identify, categorize, and digest multiple research papers.

The resources you choose must be peer-reviewed. That means the paper must have undergone a formal peer review before being published in a journal or presented at a conference. You must ensure that your resources have undergone rigorous reviews. In most cases, you can find out the review process for a conference or journal by visiting the appropriate web site. Do not merely assume that a resource is peer-reviewed – check it out.

Here are a few URLs with additional information: (I strongly suggest that you look at these. Really.)

https://sites.umuc.edu/library/libhow/bibliography_apa.cfm

https://www.bethel.edu/library/research/apa-annobib-sixth.pdf

http://libguides.enc.edu/writing_basics/annotatedbib/apa <<<< Check out the “Rules! Rules! rules!” section

http://guides.library.cornell.edu/annotatedbibliography

https://owl.english.purdue.edu/owl/resource/61

Write a report about “DHL company international courier” that located in Sultanate of Oman, Explain the points below in details:

• Customer responsiveness is an important differentiating attribute that can help to build brand loyalty.
• Strong product differentiation and brand loyalty give a company more pricing options.
• A company must listen to its customers to determine their needs.
• Then it must find better ways to satisfy those needs.
• The entire company needs to be motivated to focus on the customer.
• The means to this end are:

– Customer focus must begin at the top of the organization with strong leadership that is Customer responsive.

– All employees must see the customers as the focus on their activity.

– Reward employees for satisfying customers.

– Listen to the customer; solicit their feedback.

*** In-Text Citations and References using Harvard style.

Overview

You have started to identify the resources that will be necessary to operate your new organization. Now we are going to move on to the capital side of the project. Capital funds are generally raised from people who have different styles and they are represented in the historical pattern of gift giving. However, there is foundations who specifically exclude gifts to capital campaigns or to buildings.

In the organization that you are going to create, what are the capital requirements you are anticipating may be needed for start-up and the first three years of operation of the organization you create? Identify at least three potential sources and the reason you think they may be attracted to fund your organization.

Assignment Requirements

• Thoughtfully address all points in 2-3 pages; however, it should be completed in less than five pages. You may have attachments in addition if there are materials that will be helpful in supporting your vision.
• Cover page and reference lists are required. All papers should be double spaced, 12 point font, with 1” margins on all four sides. Original work only, any questions contact me ASAP.