Assignment 1: Product Development

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.

That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:

1. Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
2. Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
3. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
4. Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
5. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze how products evolve through the four stages of the product life cycle.
• Determine the appropriate product succession planning efforts of health care services.
• Examine the marketing research process and market segmentation strategies in the health care industry.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics

• You may
  have noticed that when you look at products on a search engine, that
  same product appears as an advertisement in your social media and other
  sites you visit. Many search engines provide advertisers with tools for
  evaluating the impact of different keywords or phrases. These tools
  typically “track” user behavior patterns and associate products for sale
  by companies that subscribe to and pay for their services to help
  identify potential customers. On the other hand, there are also
  ad-blockers that block this type of communication. What constraints, if
  any, should be applied to this practice? Do not repeat ideas that have
  been posted by other students.
• If
  you are the CIO or an executive manager at a small company that depends
  on this type of advertising to generate revenue, how might this affect
  your feelings toward the technology?

For the second graded discussion, I’d like to answer the following questions: How did ancient Egyptian, Mesopotamian, and Canaanite religions impact early Judaism? How did the God of Judah and Israel evolve over time? Was the God of the early Jews an all knowing, all loving God?

When giving your comments make sure that you cite your sources. You may only use the assigned sources, i.e. Holloway, Nadeau, Wright, primary and/or secondary documents that are provided, and lectures.

To cite texts, use this format (author pg#), e.g. (Holloway 17). To cite primary documents cite the author of the document and page number, if available, or if no author is available the first significant word of the documents, e.g. (Psalms 7:5). For the lecture, give the instructor along with the lecture number and slide number:

(Colling lecture/slide #) e.g. (Colling 2/47).

Your posting should be at least 800 words of clear, well documented argumentation.

You must respond to at least one other student’s posting. Do not just agree with someone. Say why you agree with them and and add significantly to their argument. It is even better if you find one that you disagree with. In both case, you’ll cite your sources. The intent of the discussions is to exchange ideas with each other and debate where your ideas conflict. Be kind and intellectually generous, especially when you disagree.

This assignment requiring two different word documents. Question 1 and 2 on one document and questions 3 in its own document. Please use APA format for question 3

Question 1: Need 100 or more word response

Research nonverbal and group norms for some other culture…Japan, China, Brazil, Mexico, India are major trading partners, but choose any culture. What would someone need to know when visiting or doing business to avoid offending?

For example, what color should you wear to a funeral? What does eye contact communicate? How does the culture perceive time?

Question 2: need 100 or more word response

Humor can be such a positive in a group or a relationship and it can be quite destructive.

What’s your experience in making humor work well?

Question 3: This question needs to be a separate Word documents

Write a 350- to 525-word summary on team dynamics. Include the following:

• Describe factors that contribute to team dynamics.
• Explain how team dynamics can affect the productivity and effectiveness of a team.
• Describe how you can apply this information in your own personal or professional life.