Research Log Humanities Assignment Help

Chapter 10 (Peacemaking Criminology)

Moyer, I. L. (2001). Criminological theories: Traditional and nontraditional voices and themes. Thousand Oaks, CA: Sage Publications. —– USE BOOK !!!

NO PLAGIARISM !!!!!!!!

Deliverable Length: 3-4 pages

NO PLAGIARISM !!!!!

APA FORMAT WITH CITATION

Answer each question (100 points):

1. Summarize the cultural and historical background for peacemaking in criminology as found in the perspectives of Mahatma Gandi, Jane Addams, and Martin Luther King, Jr. What is the significance of nonviolent protest, especially for Gandi and King?

2. Outline the assumptions about society and people as found in peacemaking criminology. Include any two of the following:

micro- vs. macro-level; subjective vs. objective perspectives; passive vs. free-willed agency; conflict vs. consensus in social structure.

Your completed case study should be between 750–1000 words, and all sources must be properly cited using APA format.

1. Amy is cooking dinner for her family. She moves to pull a pot off the stove and accidently touches the burner. She reflexively pulls her finger away from the stove and immediately feels the pain.
   1. Which receptor neuron is responsible for sending information from her finger to her peripheral nervous system?
   2. Is this receptor neuron, an afferent or efferent neuron?
   3. Explain where the information from the receptor neuron is sent and how does it result in Amy moving her finger away from the stove.
   4. How many neurons are typically involved in this response? What are the names of these neurons?
   5. Evolutionarily, why do you think the human body has this system in place?
   6. What might happen if we did not have this response?
2. Glen, who is 45 years old, begins to notice that his hands shake (tremors) when he is performing everyday tasks such as signing his signature. His family members have noticed that he also has muffled speech and tends to shuffle when he walks. He is diagnosed with Early Onset Parkinson’s disease.
   1. What is Early Onset Parkinson’s disease?
   2. What specific cell type is affected in Parkinson’s disease?
   3. What is dopamine? What effects does dopamine have on the body?
   4. Explain the structure of a synapse and why Glen’s neurologist would prescribe him a dopamine agonist?
   5. Glen has genetic testing performed and it is determined that he does carry an autosomal dominant mutation in the SNCA gene associated with Early Onset Parkinson’s disease. Glen has three children. Would you advise his children to have genetic testing performed to determine if they also carry the disease mutation? Why or why not?
3. Patricia, who is 37 years old, discusses with her physician recent symptoms that she has experienced including blurred vision, numbness in her fingers and face, dizziness, fatigue and weakness. The physician performs multiple neurological tests and she is diagnosed with multiple sclerosis (MS).
   1. What is MS?
   2. Is MS a disease of the central or peripheral nervous system?
   3. What is the main cell structure affected in MS?
   4. How is the action potential of a neuron affected in MS?
   5. The origins of MS are not clear. What do scientists hypothesize to be the causes of MS?

Your assignment should be written in an essay format. The assignment requires you to include details from research including the course materials and sources you locate on your own. Remember to use APA format to cite your sources of information, both within parenthetical citations and also within a reference page at the end of the project.

Consider the Library Management case study covered in Chapter 1 of the textbook where the fictitious University of Wonderland (UWON) wants to convert its library system into a new system to ensure more effective access to state-of-the-art books, periodicals and proceedings while reducing operational costs. The current system consists of multiple unconnected library subsystems, one for each UWON department. Each department subsystem is responsible for its own library according to department-specific procedures for book acquisition, user registration, loan management, bibliographical search and access to library resources. Such services are essentially manual in most UWON libraries.

Write a four to five (4-5) page paper in which you:

1. Determine the following from the case study descriptions of the library:

• five (5) strategic objectives
• five (5) functional services
• five (5) environmental assumptions

1. Generate five (5) descriptive statements from the case study descriptions of the library.
2. Generate five (5) prescriptive statements from the case study descriptions of the library.
3. Create one (1) weighted matrix, using Microsoft Word, for evaluating an alternative to keeping the current journal subscription system where journals relevant to one department are subscribed to on the department’s budget and journal issues are mailed to the department. Note: The graphically depicted solution is not included in the required page length.
4. Identify five (5) requirements that might need to be prioritized in view of resource limitations. Perform a cost-value prioritization of the requirements using the Analytic Hierarchy Process (AHP) process.
5. Use at least three (3) quality resources in this assignment

Introduction

Today beer is widely available and enjoyed in most countries and cultures around the world. Heineken is one of the largest companies in a global network of distributors and breweries. In addition, Heineken owns and manages one of the world’s leading portfolios of beer brands in terms of sales volume and profitability. Moreover, the company has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It became Europe’s favorite beer brand – successfully exported to every corner of the world.

Financial Analysis

Income Statement

	2012	2011	2010	2009	2008	2007
Revenue	18,383	17,123	16,133	14,701	14,319	12,564
EBIT	3,904	2,455	2,476	1,757	1,080	,528
Net Profit	2,949	1,430	1,436	1,018	347	807

Balance Sheets

	2012	2011	2010	2009	2008	2007
Assets	35,979	27,127	26,549	20,180	20,563	12,968
Liabilities	23,217	17,035	16,231	14,533	15,811	7,022
Equity	12,762	10,092	10,228	5,647	4,752	5,946

Geographical Breakdown of Sales

	2012	2011	2010	2009	2008	2007
Western Europe	7,785	7,752	7,894	8,432	7,661	5,450
Central & Eastern Europe	3,280	3,229	3,143	3,200	3,687	3,686
Africa & Middle East	2,639	2,223	1,988	1,541	1,566	2,043
Americas	4,523	4,029	3,296	1,817	1,774	1,416
Asia Pacific	527	216	206	305	279	597

Leading Brewers

Brewer	2012 Market Share
Anheuser-Busch InBev, Leuven, Belgium	20%
2. SAB Miller, London, UK	12%
3. Heineken, Amsterdam, Netherlands	10%
4. Carlsberg, Copenhagen, Denmark	6%
5. Molson Coors Brewing, Denver, USA	4%

Significant Heineken Brands in Various Markets

Country	Brands
U.S.	Heineken, Amstel Light, Paulaner, Moretti
Netherlands	Heineken, Amstel, Lingen’s Blond, Murphy’s Irish Red
France	Heineken, Amstel, Buckler, Desperados
Italy	Heineken, Amstel, Birra Moretti
Spain	Heineken, Amstel, Cruzcampo, Buckler
Poland	Heineken, Krolewskie, Kujawiak, Zywiec
China	Heineken, Tiger, Reeb
Singapore	Heineken, Tiger, Anchor, Baron’s
India	Heineken, Arlem, Kingfisher
Indonesia	Heineken, Bingtag, Guinness
Kazakhstan	Heineken, Amstel, Tian Shan
Egypt	Heineken, Birell, Meister, Fayrouz
Israel	Heineken, Maccabee, Gold Star
Nigeria	Heineken, Amstel Malta, Maltina, Gudler
South Africa	Heineken, Amstel, Windhoek, Strongbow
Panama	Heineken, Soberana, Crystal, Panama
Chile	Heineken, Cristal, Escudo, Royal

Global Marketing Campaign

“Heineken refreshes the parts other beers cannot.”

SWOT Analysis:

Strengths:

+The company has undertaken various advertising and promotional initiatives, which has improved its brand equity

+Strong network of breweries helps the company boost customer satisfaction and reduce costs

+strong portfolio of over 250 plus beers

Weaknesses:

+largely dependent on the price of grain and hop

+more expensive than beers in the market

+being a leader susceptible to fake imitation products

Opportunities:

+rapidly growing market in Asia

+Mergers and acquisitions of other beer brands creating more growth for Heineken

+Falling trade and ownership regulations in foreign countries

Threats:

+raising alcohol tax

+Input costs (including transportation and energy) have accelerated to unprecedented levels in the past few years

+Changing buyer taste and preference

Issues facing the firm

-with acquisitions, heineken has to be careful to not acquire a brewery that will not be missed by the craft brewing crowd (they do not tend to take kindly when their favorite craft brewery is taken over by a corporate beer company)

-above goes along with the loyalty point below

-one big issue facing the Heineken Corporation is the declining number of people drinking beer in their global market

-wine is on the rise with the younger generaton (millenials) and when buying beer the younger crowd gravitates toward craft beer

The chief marketing officer for Heineken is focusing all their resources on finding a way to capture the declining beer drinking market

-He has been quoted saying “We don’t live in an era of loyalty,”

One way that Heineken has penetrated the younger market is through their recent ad about Heineken Lite featuring Neil Patrick Harris. This ad is very relevant to the younger age group and according to the CMO reached 35 million people in 3 days.

-Border acquisitions and mergers are becoming more and more common in the beer industry. Heineken, the most active company in this respect, acquired no less than 35 smaller breweries around the world between 1990 and 2008.

-Over the last three decades, the number of breweries operated by the top players in the industry has increased dramatically. Currently, Heineken operates 140 breweries throughout the world.

– A foreign brewery’s market entrance can result in counterattacks from other international players, as has been the case in India, China and Russia. These attacks are not restricted to the host countries but are extended to the main competitors’ home countries. One example is Heineken, which, via its ownership of Alken-Mae, holds around 14 per cent of the Belgium market, home to its archrival AB Interbrew.

Porter’s Five Forces

1. Competition in the industry; Anheuser-Busch InBev is their main competitor (#1 in the world). SABMiller used to be the 2nd largest brewing company in the world, but they were acquired by Anheuser-Busch InBev in 2016 for around $103 billion (Megabrew deal).

ABInBev owns brands such as Budweiser, Bud Light, Corona, Michelob Ultra, Stella Artois, and many more.

Molson Coors is another main competitor. (Coors Light, Miller Lite, Blue Moon)

InBev sold MillerCoors to Molson Coors

Budweiser, Group Modelo, Belgium’s InBev and UK’s SABMiller have grown significantly through mega-acquisitions (from case)

Heineken was the lead selling imported beer in US for 65 years, but lost its leadership to Group Modelo’s Corona in late 1990’s. (from case)

2. Potential of new entrants into the industry; Heineken is a well established/highly recognized brand which makes it difficult for smaller brands to compete with them globally, but many small craft beers companies are attacking niches in the market.

3. Power of suppliers;The suppliers of raw materials to Heineken Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heineken is provided by Heye Glas Nederland which is fully supplied the green bottle for the worldwide distribution of Heineken beer.

4. Power of customers;The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guiness, Carlsberg, Tiger. Therefore, buyers now have a choice to choose the one they like. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heineken.

5. Threat of substitute products.Heineken is a premium beer which makes it more expensive. Therefore, there is a significant threat of substitutes. The top substitute for beer is other malt beverages which have been growing in popularity. The main group is what is known as “malternatives”. These are malt beverages that have been flavored to taste similar to wine, fruit, and other drinks. Example of such beverages are Smirnoff Ice, Mike’s Hard Lemonade, Bacardi Lemonade. Other substitutes include pre-mixed drinks and wine coolers.

Also, beer is an inferior good and with the growing appreciation of wine, once consumers and the economy are doing well financially, beer is easily substituted with wine.

Board of Directors Recommendation:

-Increase advertising

– Market to young people (21-29) they will be the majority of beer consumers

– Reestablishing brand recognition

– Focus heavily on light beer market

– Marketing strategy

– Vertical integration

– Look into recycled glass/aluminum

– Trying to buy out their glass suppliers

I need this in 4 pages essay includes ( SWOT, Financial, issues facing the firm, Five forces, recommendations). I need it without the graphs