SDSU Embracing Your Personal Sputnik Moments Reflection Paper Humanities Assignment Help

Comm 1 PAPER ASSIGNMENT # 2 Effectiveness of Persuasion Tactics in Advertising

The goal of this assignment is to provide you with an opportunity to analyze the persuasion tactics used in an advertisement and build a sophisticated argument about the potential effectiveness of the ad for the audience(s) targeted, given the concepts we have covered in this class as well as outside empirical research. Through your analysis, you should show how specific course concepts help to inform the persuasive effectiveness of that specific advertisement. In your paper, you must:

1. Choose ONLY ONE advertisement to analyze for your paper within the two advertisements that your TA provides you.
2. Identify who you think is/are the target audience(s) of the advertisement you choose and why.
3. Identify and analyze THREE important persuasive features in the ad that you think would helpdetermine the degree to which the ad is effective for the particular target audience(s).
4. Use outside research: In addition to supporting your arguments with clearly defined course concepts andconcrete examples from the ad, you must find and discuss the findings of at least TWO published empirical studies to support your arguments about the effectiveness (or not) of some of the particular features in this ad.

SPECIFICS

For the introduction and target audience: Identify which ad you are analyzing, and be sure to provide a thesis statement(s) about what you plan to discuss and what is the larger point(s) of your paper (keep the intro brief!). A separate paragraph is also usually necessary to make a case for the target audience(s).

For each separate persuasive feature: Define your term(s) (including citing sources in APA style) and provide evidence that it is indeed being used in the ad. Discuss how that feature would help or hurt (or both) the effectiveness of the ad for a given audience. All three features must be concepts/terms discussed in lecture or course readings. The persuasion-related features, such as source qualities (e.g., credibility, similarity) or message strategies (e.g., fear appeal, use of a particular kind of evidence) usually work best. However, you may also choose features that come from other course topics, such as perception (e.g., attention-getting features like salience; or factors that influence impression formation) or something you find applicable from interpersonal, small group, organizational, or mass comm (but NOT language or nonverbal topics that could have been discussed in Paper #1).

For the empirical studies: Each study must examine in some way the specific feature(s) of the ad that you’vechosen to analyze (e.g., a particular source or message characteristic). Your two studies may both address the same feature, or they may each address a different feature. The studies must be complete studies reported in academic journals (not findings summarized in a textbook; not news reports of studies, etc.).

For each study, describe what the study was about, what the study did (e.g., its basic procedure as an experiment or survey, etc.) and what its main findings were. The exercise that you do for section (Summarizing Published Studies) is practice for this part of the paper, so use it to help you figure out what to summarize. After describing the study, apply the study’s findings to the ad you analyzed (e.g., do the findings suggest that the particular use ofthe feature in the ad would be effective or ineffective? Why/how?). Be sure also to attach to the back of your paper a print-out of the “abstract” page of each research article that you used (this is usually the first page and includes the title, authors, and abstract).

Annotation for “Just Walk on By”—Brent Staples

Please follow the same directions for both texts.

When annotating a passage for analysis, determine the main purpose of the passage.

PART I: (5 points)

On a separate sheet of paper, type the answers to the following questions 🙁 Length of each answer should be two to three sentences)

1. Who is the audience for the essay?

2. What is the larger context/cultural context for the text?

4. What is the author’s main argument?

5. What is the author’s purpose in writing this essay?

PART II: (10 points)

Mark up the following directly on the hard copy of the texts and scan and or use the Review feature and electronically mark up and submit. This assignment should be completed using a pen. You may use different color ink or same color. You must label the text in the margin.

1.Type of claim: Underline or highlight each new claim the author makes

2.Type of support/Evidence:Label the type of support the writer provides for the claim , for example, fact, opinion, reasoned judgment, inference, example (use a different color pen, for example, green, to label the type of evidence in the left margin).

• Bracket the rhetorical Strategieswriter uses and then label them-for example, description, definition, metaphor, symbol, allusion, analogy, etc.

4.Appeals: Ethos, Logos, Pathos

5. Summarize every new main claim you come across below the paragraph that contains a main claim and single underline sub claims/premises and enumerate/number them).

PART 1: SUBJECT: Topic: Should people on welfare be required to submit to drug testing?

prepare 7 annotated bibliography using current APA documentation style.
The assignment consists of a list of sources and an annotation for each
source. These sources should correspond with the topic you choose for
your Classical Argument Position paper.

The list of sources must contain:

• The subject of your research, stated at the top of the page.
• Seven sources of information about your subject, including:
  • At least two articles from one or more databases in the Hunt Library. https://huntlibrary.erau.edu/
  • At least one scholarly article.
• All sources correctly documented in current APA style.
• Double-spacing throughout entire annotated bibliography.

Special note:
Wikipedia or other encyclopedias are not acceptable sources for
scholarly work. Do not use Wikipedia or any encyclopedia as sources for
this or any academic assignment.

The annotation for each source must contain:

• A short, objective summary (1-3 sentences) of the information found in the source.
• An
  evaluation of the source’s credibility, reliability, currency, possible
  bias, and usefulness with respect to your topic (2-3 sentences).

Group Project

For this nation to be truly successful in the ongoing fight against crime, many argue that the exclusionary rule needs to be abolished. Others argue that the U.S. Supreme Court has already eroded the Fourth Amendment and the exclusionary rule significantly, and nothing more needs to be done. The task for your group is to recommend, as a group, a policy position on the subject of the exclusionary rule. Should the exclusionary rule be expanded, contracted, or should it remain in its current state?

Your instructor will divide you into small groups of 4–5 people. You are to use the Small Group Discussion Board to discuss and debate the issues in this task. On the Small Group Discussion Board, using the Library, Internet, or any other available materials, complete the following:

Make a post of 5–7 paragraphs discussing the exclusionary rule.

What is the purpose of the exclusionary rule? Explain.

Explain the fruit of the poisonous tree doctrine. Why is it considered important?

Currently, do you feel the exclusionary rule limits law enforcement in their ability to fight crime? If so, do you believe the current limitations to be too much? Explain.

With regard to the U.S. Constitution and civil liberties, what are the arguments for and against the exclusionary rule? Explain.

Do you believe the exclusionary rule should be kept as it is, kept and modifies, or gotten rid of? Explain your position.

For this assignment, you need to do more than just comment on the other group members’ posts. Each group member needs to engage in a conversation with each of the other group members.

A conversation in this context means that you engage back and forth for at least 3 posts each. All posts must be substantive, meaning they must initiate or continue a dialogue.

Individual Portion

Find a recent case (2011 to the present) dealing with the exclusionary rule. Address the following in 300–500 words:

The basic facts of the case including the state, city, and whether the original trial court was a state or federal court

The legal issue(s) the court dealt with in the case

The court’s ultimate legal ruling in the case

o Do you agree with the court’s ruling? Why or why not?

All sources must be referenced using APA style. You should post your individual portion to the Small Group Area, not to the general submitted files area.

Group Deliverable

After the group has debated the issue in accordance with the minimum requirements and to the group’s satisfaction, the group must reach a consensus or compromise position. You are to deliver the group’s recommendation as to whether to keep as is, keep and modify, or get rid of the exclusionary rule. The recommendation of 600–800 words should consist of a report detailing the group discussion, including the following:

Explanations of initial positions taken by group members and highlights of the ensuing debate

Any pertinent information obtained by group members during the Individual Portion of the assignment

The ultimate compromise reached by the group

Be sure to reference all sources using APA style.