SEU Chipotle Needs to Change Article on Organizational Innovation Essay Business Finance Assignment Help

In this project, you will research a recent threat (discovered within the last 12 months) to the security of an e-commerce operation. You will define and describe the threat including its discovery, history, impact on e-commerce operations, technical features, and risk.

IMPORTANT: Please remember that this threat must be related to e-commerce, which, with very few exceptions, is now a web-based operation.

Required Elements

• Cover page
• Table of contents
• Presentation of the threat including how the threat was identified, the technical features that characterize the threat, how it works, vulnerabilities it exploits, and so forth
• Diagram depicting the mechanism of attack and exploitation
• Potential or actual consequences including damage to hardware, software, data, personnel, financial losses, and so forth: You should identify the nature of the security compromise (i.e., data confidentiality, integrity, availability).
• Risk assessment based on the concepts presented in the Week 3 Lecture

Deliverables: The minimum length of the paper–not counting the cover page, table of contents, and references–is four double-spaced pages. The maximum length is six pages. Do not submit papers that have less or more pages than specified here.

Please note I will extend additional 15 hours.

For example:

• TARGET MARKET

Answer:

1. You need to identify the correct target market(s) based on the following characteristics:

1. Demographic: human elements (age, gender etc.).
2. Psychographic: discuss your target market’s lifestyle and interests. You should discuss how a face covering product is relevant to their lifestyle etc.
3. Geographic: discuss your target market’s accommodation arrangements and location.
4. Behavioral: discuss how often they buy and use face covering, what type of face covering they buy, where they buy it from, how much they spend etc.

Please note: you need to identify and refer to your target market’s characteristics as much as possible.

1. After you have identified your target market, you should explain why you selected this particular target market in detail and your discussion should be strongly supported by relevant marketing theories.

For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE – DO NOT USE THIS EXAMPLE)

My target market for the UIW face covering product is “ALIEN from MARS”. According to segmentation theory (MARKETING THEORY #1), segmentation is the process of………. The process of segmentation produces three different target markets: people from MARS, PLUTO and JUPITER. Based on the target market characteristics discussed above, people from MARS are our target market because……… (Kerin et al., 2009).

1. Write ¾ or max 1 page for the target market section.

This is how you need to write and submit your answer for section #2 and #3

In this section, you firstly need to conduct a product differentiation and positioning.

1. Product differentiation: you are required to differentiate your product. You can differentiate your pricing, packaging, product features etc.
2. Product positioning: you need to explain how you want your customer perceive or remember your product in their mind. For example, good quality but affordable, or luxurious and exclusive.

In this section, you secondly need to conduct a price analysis as shown below. Please remember, your product is a UIW face covering – you need to compare competitors’ face coverings that are similar or the same size.

For example:

• PRICING

Answer:

Brand A	Product details	$X.XX
Brand B	Product details	$Y.YY
Brand C	Product details	$Z.ZZ

1. Based on your information, you need to select at least THREE relevant pricing strategies and explain your rationale. More importantly, you need to support your rationale with relevant marketing theories.

For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE – DO NOT USE THIS EXAMPLE)

The first pricing strategy is XXX pricing strategy. This pricing strategy refers to….. (MARKETING THEORY#1). By employing this pricing strategy, the UIW face covering will make a significant profit. This pricing also will attract the target market because……. According to Kerin et al. (2009), this pricing strategy also…..

The second pricing strategy is YYY pricing strategy. EXPLAIN

The third pricing strategy is ZZZ pricing strategy. EXPLAIN

1. You are required to offer THREE price adjustments.

For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE – DO NOT USE THIS EXAMPLE)

The first pricing adjustment strategy is XXX. This pricing adjustment strategy will help make the UIW face covering more attractive. According to perception theory (MARKETING THEORY #1), this adjustment will comfort customers and at the same time maintain profitability…. Also, Kerin et al. (2009) suggest……..

The second pricing adjustment strategy is YYY pricing strategy. EXPLAIN

The third pricing adjustment strategy is ZZZ pricing strategy. EXPLAIN

1. You may need to write up to 1 page for section 2.

• Please remember, you need to follow the assignment instruction.
• Please use APA style for in-text citations and references.
• Please provide at least 3 external sources. Refer to https://www.cite.auckland.ac.nz/2.html. You will lose points if you do not include correct citations.
• Please read the grading matrix and ensure you understand what I am looking for.
• Please ensure you use business or marketing terminology. DO NOT use casual words.

please use this APA link for your reference: https://www.cite.auckland.ac.nz/2.html

You can use APA 6 or 7 format from this website.

Can we connect Shahrazád to characters like Achilles, Hector, Gilgamesh, Enkidu, et al through the idea of conflict?

What other factors can we use to compare and contrast these characters across World Lit?

These men want glory, recognition, idealization, be remembered in songs and celebrated–as great leaders, warriors, etc. They want others to fear them.

What makes Shahrazád different? She’s an intellectual warrior–they often use brute force while she is tactical, a thinker, a planner–she’s using her education, her wit, her tactics to amplify her manipulation of the king to get what she wants. She uses her position as a woman as a weapon–the King doesn’t respect or fear her at all.

She’s the most human–she isn’t physically strong, but she uses her place and her intellect to change that apparent weakness, her femininity, into an unexpected strength and powerful lever for change. But there is a sense of cunning with her and women in general in the text–her femininity is seen as weakness, but she turns it into her power–she moves the King.

And because her descriptions are so open-ended, anyone can be Shahrazád if they are smart enough.

Women in 1001 Nights

One of the most difficult issues in all of world literature, and one of the most compelling, is the role accorded, afforded, subscribed, or otherwise forced, onto women. The 1001 Nights is no different from Gilgamesh and The Iliad is having fairly limited roles for women in the stories.

Except for Shahrazád. She is the smartest, most educated and learned character in the tales. She is in control of all the tales and the telling of the tales not only keeps her alive, but keeps other women from suffering the fate of a one day marriage and then death. And so Shahrazád the character forces us to evaluate the place of women in the 1001 Nights. How does her place in the center of these stories impact your understanding of the stories, and what can we say about images of femininity in the text?

Make a case that she is a feminist or not in the comments if you can. Likewise, think about the roles for women in the stories that she tells–is she trying to show the King (and us by extension) something about the terrible treatment of women in Persian society?

Narrative Framing in the Tales

The most extraordinary feature of The 1001 Nights is how deeply embedded the role of story-telling and the very nature of story-telling can be in stories that, on the surface, can seem simple. The concept of framing tales within other tales likely originated in India and came to Persia and into Arabic literature with travelers and trade. We especially see the Arabian language and cultural influence in the references to ‘Allah,’ the Arabic word for the God of Abraham, and the Prophet Muhamad.

However, the framing of the tales, from Shahrazád telling stories to the King and her sister to characters within her stories telling stories about story-tellers, can get quite complex. In fact, within the selections of text that we have in our textbook, there is at one point are four stories being told at once, as, e.g., the djinn/jinnee/Efreet’s story in ‘The Story of the Fisherman’ which then leads to the fisherman telling the djinn the ‘The Story of King Yoonán and the Sage of Doobán,’ which then has the sage telling the story of ‘The Husband and the Parrot,’ all of which are being told inside the main frame tale of Shahrazád, her sister, and the king. And then, each of the stories concludes and we go ‘back’ to the previous story.

It can get quite confusing knowing who is telling what story, but ultimately, it’s usually Shahrazád telling multiple stories at once. Imagine trying to keep all these stories straight in your head while trying to stay alive! I think we can say that the creators of these stories love Shahrazád and give her almost super-human creativity and cunning.

One way to visualize these stories is as Russian ‘nesting dolls’ seen here (Links to an external site.).

Or, if you have seen it, the overall structure is similar to–and The 1001 Nights is a huge influence on–the film Inception by Christopher Nolan though there, instead of storytellers and tales, we have dreamers and dreams–at one point in the film, there are four separate dreams happening at once–maybe five if Cobb is dreaming everything himself (his top keeps spinning at the end of the movie, after all). Other contemporary writers who’ve been greatly influenced by 1001 Nights are the American writer John Barth and the great Anglo-Persian writer Salman Rushdie.

Each ‘level’ is unique but contained within the levels above it while (perhaps) containing levels below it–this view of looking at story creation comes from the American literary critic Brian McHale, and his book Postmodern Fiction, and he explores Shahrazád’s impact in other essays and books.

In the comments, you might discuss how the stories’ structures help you understand the nature of story-telling better or how they confuse you with all these levels/story-tellers.

Themes and Features in 1001 Nights:

1. Morals/lessons–many of the stories are didactic or meant to convey a lesson such as in the Fisherman’s story where pride and boastfulness are beaten by cleverness and keeping a calm head in a crisis.
2. Repetition–many of the tales connect to the larger themes of being a good leader, king, husband, wife, or otherwise connect to the King and Shahrazád’s relationship–because her goal is to save herself, the other women of the country, and, in the end, return the king to his previous state of being a good ruler and man. So there are repeated themes, images, plots, and character types. The demons or djinns appear in several tales (and many in other tales in The 1001 Nights that we don’t have)
3. Treachery–especially of the nature of ‘if you do bad to me, God will do bad to you’ — we see this in “The Fisherman’s Story,” e.g., among other tales. There is a great play with the nature of doing good and doing evil, punishment and the meeting out of justice, and a larger issue of how the smart characters, Shahrazád in particular, will outwit the King and live another day and escape his treachery. Treachery also connects to the much larger issue of women and men and sexual betrayal in the larger frame tale.
4. Foreshadowing/Forecasting–as with repetition, this is a key feature of many of the stories we have and ones we don’t have in our selection. Many of the tales told by Shahrazád foreshadow or forecast the next story or a story to come.
5. Minor themes:praising rulers or rulers who are undone by bad rulings; praising God; mercy and forgiveness; advice, warnings, and solutions; bad advice or bad luck and wishing for a chance at a ‘do-over;’ riddles and mental challenges; self-criticizing or criticizing society, rulers, etc.

In the comments, discuss your favorite or at least interesting examples of these themes in the tales we have from 1001 Nights.

Dan Schulman, The CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional industry wisdom, Schulman is convinced that he can build a profitable business based on this underrepresented target segment. The key is pricing. Schulman is currently debating three pricing options: (1) adopting a pricing approach that is roughly equivalent to the major carriers; (2) adopting a similar pricing structure, but with actual prices below the major carriers; or (3) coming up with a radically different pricing approach. With respect to the third option, Schulman is considering various alternatives including a reliance on pre-paid (as opposed to post-paid) plans, and the total elimination of contracts.

Questions to discuss in your case analysis.

1. Given Virgin Mobile’s target market (14 to 24 year-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under consideration (e.g. contracts, the size of the subsidies, hidden fees, average per-minute charges, etc.)

2. How confident are you that the plan you have designed will be profitable? Provide evidence of the financial viability of your pricing strategy.

3. The cellular industry is notorious for high customer dissatisfaction. Despite the existence of service contracts, the big carriers churn roughly 24% of their customers each year. Clearly, there is very little loyalty in this market. What is the source of all this dissatisfaction? How have the various pricing variables (contracts, pricing buckets, hidden fess, off-peak hours, etc) affected the consumer experience? Why haven’t the big carriers responded more aggressively to customer dissatisfaction?

4. How do the major carriers make money in this industry? Is there a financial logic underlying their pricing approach?

5. What do you think of Virgin Mobile’s value proposition (the VirginXtras, etc.)? What do you think of its channel and merchandising strategy?

6. Do you agree with Virgin Mobile’s target market selection? What are the risks associated with targeting this segment? Why have the major carriers been slow to target this sigment?