“Choose a novel or okay in which a minor character serves as a foil to a main character. Then. “Choose a novel or okay in which a minor character serves as a foil to a main character. Then.
“Mary Shelly’s horror, science fiction novel, Frankenstein, centers around Victor Frankenstein, a mad scientist who created a living, sentient creature using disembodied body parts and high voltage electricity. Characterization plays a crucial part in the book, with victor being a highly intelligent yet self centered individual, and his creature filled with angst and hatred for himself and the world around him. With such strong characterization, the usage of foil characters, such as Henry Clerval is a must. Henry’s existence illuminates the main themes of the novel by emphasizing Victor’s unpleasant traits while bringing out a better side of him.
To start, Henry Clerval is Victor Frankenstein’s best friend who is just as knowledgeable as Frankenstein. Clerval shares Frankenstein’s ambition for acknowledgement and fame, the main difference is that these goals are paired with a compassionate and empathetic nature. For instance, after abandoning his creature and reuniting with Clerval, Victor says, “Clerval called forth the better feelings of my heart; he again taught me to love the aspect of nature, and the cheerful faces of children. Excellent friend!”. Victor’s reckless abandonment of his creation followed by Clerval’s invitation to enjoy the simpler things in life like the beauty of nature perfectly shows the juxtaposition between the two individuals. In addition, Clerval tends to bring out a better side of Victor Frankenstein by being an empathetic and virtuous man. For example,”[supanova_question]
Choose ONE of the following scenarios and apply the same scenario to
Choose ONE of the following scenarios and apply the same scenario to two of the four questions in Section A and the mandatory question in Section B.
Option 1: The Happy Snack company produces healthy wholefood treats from sustainably grown non-GMO chickpeas and fava beans; happy Snack Company roasted snacks are crispy, crunchy, nutritious and delicious! Naturally high in protein and fibre and with significantly less fat than nuts and chips, you can satisfy your hunger cravings more healthily. Free from gluten, nuts, eggs and dairy, Happy Snacks are also perfect for those looking to live allergy-free. The Happy Snack Company are looking to produce a new range of Dry-Roasted Chickpeas into the UK Crisps, savoury snacks or nuts markets.
Option 2: Card Shack is an independent Greetings Card shop tucked into The Arcade, along Bristol Broadmead. They work closely with local, independent designer-makers to offer the best range of Greetings Cards and gift items in Bristol. Their cards are targeted at an adult audience with an edgy, fun sense of humour! With the uncertainty of Covid-19 and repeated closures, the company is looking to diversify its distribution channels to include home-delivery, online retailing or personalisation markets, to name a few.
Option 3: The Ordinary, a brand within the Deciem Beauty Group stable, produce ethical skincare focusing on advanced functional beauty. Their products are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. Additionally, the company doesn’t test its products on animals. Focusing on minimalism and integrity and having a comprehensive service element. The Ordinary is predominantly a direct to consumer brand that hopes to grow its market share of its Mineral UV Filters SPF 15 with Antioxidants product within the UK Beauty or Sunscreen Markets.
Answer TWO (2) of the FOUR (4) questions.
Using the market attractiveness criteria (as a minimum), identify one potential market category within the United Kingdom for your selected company and product. Further to this, what are the key factors that will determine the success and failure of market entry? (1,000 words MAX)
Explicitly state the product category you propose for your organisation. Using Segmentation, targeting and positioning principles, identify a suitable customer segment for the new offering? How might they be targeted and how will the product be positioned? Use market research and academic sources to justify your answer. (1,000 words MAX)
Explicitly state a customer segment you wish to target and develop a marketing mix for the product. How might the product, promotion and pricing elements be affected by the proposed segment? (Max 1,000 words)
“Service elements are so crucial to product sales that “pure products” no longer exist”. Critically discuss this statement using your scenario as an example within your answer. MAX 1,000 words
Answer the question in this section
What are critical success factors for your scenario in order of priority? Using academic and market research justify the prioritisation of the factors. MAX 500 words[supanova_question]
Marketing Strategy 33:630:452:H7 Summer 2021 Online—Mondays and Wednesdays (6 to 9pm via
“Choose a novel or okay in which a minor character serves as a foil to a main character. Then Marketing Strategy 33:630:452:H7
Summer 2021 Online—Mondays and Wednesdays (6 to 9pm via Zoom)
Professor Erich Toncre
Director of Marketing Education
1 Washington Park, Room 954
Email Address firstname.lastname@example.org
Office Hours via Zoom: Weds: 2 to 4pm
Please note all class sessions will be delivered live and recorded via Zoom each Tuesday night at 6pm. Recordings of the live classes will be ready for your review for that week’s module as soon as the Zoom session links are made available to me. In this course, you will be expected to complete several tasks including:
Downloading and uploading documents to Canvas
Accessing documents online
Viewing online videos
Participating in online discussion groups
Completing exams online
Participating in synchronous online discussions
This course is designed to provide an understanding of the nature and role of marketing strategy within organizations. This purpose of this course is to provide the students frameworks, techniques and strategies to evaluate marketing strategies within real life organizations. Lecture from class slides, class discussion, assignments, group exercises, case presentations, marketing videos, marketing plan presentations and guest speakers will be the tools utilized to accomplish the learning objectives.
Course Delivery Mode: Synchronous remote (SR)
Learning Management System: Canvas
Hardware and software requirements: You should be able to download most needed software from RU software portal: https://it.rutgers.edu/software-portal/
Below is the minimum hardware recommended by OTIS. These specs should allow your systems to capably support a full Windows10 Professional environment with Office365, RBS course-specific applications and virtual computing environments).
Windows 10 Professional
8gb of RAM
256gb hard drive
RBS New Brunswick Students in need of financial assistance can send an email to: email@example.com
RBS Newark Students in need of financial assistance may submit their request via a form: https://myrun.newark.rutgers.edu/care-team
Students can also benefit from reviewing: https://myrbs.business.rutgers.edu/students/learning-remotely
If students have any technology issues, they should reach out to OTIS help desk at firstname.lastname@example.org
Marketing Management e-book–See separate handout posted on Canvas
Check Canvas (canvas.rutgers.edu) for course materials including slides, videos and articles regularly.
LEARNING GOALS AND OBJECTIVES
This course is designed to help students develop skills and knowledge in the following area(s):
Business knowledge. Students will have a command of marketing theory and practice in the area of marketing strategy.
Students who complete this course will demonstrate:
Understand using the fundamental frameworks, processes and analysis tools of marketing strategy
Using the principles of marketing strategy to solve business problems
Ethical judgment. Students will use reasoned and ethical judgment when analyzing problems and making decisions. Students who complete this course will demonstrate:
a. Recognition of ethical dilemmas in decision-making scenarios in a marketing strategy context.
Global perspective. Students will have the breadth of perspective necessary to effectively function in a global and diverse business environment. Students who complete this course will demonstrate:
a. A basic understanding of how to conduct marketing strategy internationally.
Persuasive communication. Students will be effective communicators. Students who complete this course will demonstrate:
Ability to construct clear, concise, and convincing written business communication with the class assignments.
Ability to construct and deliver clear, concise, and convincing oral business communication with the class assignments.
Most of the frameworks, processes and analyses developed by marketing researchers, consultants and managers are focused on solving four fundamental marketing problems:
All customers differ
All customers change
All competitors react
All resources are limited
29:630:301–Introduction to Marketing, 29:630:385–Marketing Research
I do NOT tolerate cheating. Students are responsible for understanding the RU Academic Integrity Policy (http://academicintegrity.rutgers.edu/). I will strongly enforce this Policy and pursue all violations. On all examinations and assignments, students must sign the RU Honor Pledge, which states, “On my honor, I have neither received nor given any unauthorized assistance on examinations or assignments.” [I will screen all written assignments through SafeAssign or Turnitin, plagiarism detection services that compare the work against a large database of past work.] Do not let cheating or plagiarism destroy your hard-earned opportunity to learn. See business.rutgers.edu/ai for more details.
***You must sign, date and post the statement on Canvas. You must also sign, date and post the statement on Canvas by Thursday, June 9th that you understand the guidelines and polices outlined in this course syllabus.
ATTENDANCE AND PREPARATION POLICY
Expect me to attend all class sessions. I expect the same of you. If I am to be absent, my department chair or I will send you notice via email and Canvas as far in advance as possible. If you are to be absent, report your absence in advance at https://sims.rutgers.edu/ssra/.
If your absence is due to religious observance, a Rutgers-approved activity, illness, business trip or family emergency/death and you seek makeup work, also send me an email with full details and supporting documentation within 5 days of your first absence.
Expect me to arrive on time for each class session. I expect the same of you. If you are going to be tardy, please notify me via e-mail and the reason.
Expect me to remain for the entirety of each class session. I expect the same of you. If you have to leave early, please let me valid reason (business meeting, family emergency, etc.) before the start of class so I can plan accordingly.
Expect me to prepare properly for each class session. I expect the same of you. Complete all background reading and assignments. You cannot learn if you are not prepared.
Expect me to participate fully in each class session. I expect the same of you. You can’t learn if you are not paying attention.
If you are unable to attend the class meetings be sure to contact me beforehand to discuss your absence. I suggest that you use a “buddy” system to ensure that if you miss a class that you get the appropriate notes from the lecture. If you have any additional questions, please reach out to me to schedule an appointment during my office hours. If you are unable to meet with me during office hours, we can plan to schedule for an alternate day and time.
Please note that all assignments are to be completed using Microsoft Office (Word and PowerPoint)
For school emergencies, consult the campus home page. Please also check Canvas because I might be posting additional information regarding the emergency and class materials for that day.
Both individual’s participation in class and on his or her assigned team will be considered for course evaluation. Anonymous individual feedback from your team members via Survey Monkey will be considered, but I will make the final decision based on my observations.
Usually, in an in-person course, I ask students to select their own team. Since we are operating in a remote environment, I will select your team. If a student strongly desires to be placed on another team, that will be allowed only if a member from another team volunteers to switch teams with the student requesting such a change. No team changes will be allowed after the second class.
If you miss two or more classes without informing me in advance and without good reason, your overall class participation grade will be negatively impacted. Treat it as your job. If you don’t show up to work without a valid excuse, you can’t expect to keep your job for long. I do understand that there are circumstances that may require you to miss a class, such as an urgent business meeting, so informing me in advance will help you here (see approved excuses under attendance policy above), but does NOT remove your responsibility for all assigned work.
PLEASE NOTE: Cellphones and other electronic devices should be shut off during our online live class. Please make sure to mute your line during the live lecture unless you are asked to speak during a class discussion or team presentation. Outside noise will make the learning experience less than optimal for everyone. Also, feel free to share with me your thoughts on how I can make this remote setting more comfortable. I will be happy to make some adjustments to improve the learning experience for everyone.
EXAM DATES AND POLICIES
There are no exams for this course.
Course grades are determined by the following:
Article Critiques (10% for the first one, 15% for the second one)
Final Marketing Presentation
Class Participation (Team In-Class Exercises, Individual Discussion Posts)
Article Critiques This paper requires you to obtain a marketing article from one of the business journals listed in the syllabus, summarize the content of the marketing article and apply the marketing strategy concepts from the lecture slides and readings in four typed pages, double-spaced 12 point Times New Roman. You will be graded on your ability to summarize the pertinent issues raised in the article and how well you articulate /apply marketing strategy concepts from class to the article critique. A copy of the article must be uploaded to Canvas along with your summary paper. If you have questions as to the suitability of your chosen article, you can ask me to review it before you write your paper.
The following is a list of magazines where you can find articles. You can also find marketing articles in the Wall Street Journal, Entrepreneur magazine and online from your local newspaper or general news sources. This is NOT an exhaustive list, but you should be able to find an article. You can also check with the business library’s online magazine source as well. **Choose an article that interests you and relates to marketing. ** It is an individual assignment not a group assignment. Ten points will be deducted each day the assignment is late.
Global source of news, views and data for the ad, marketing and media industries.
Highlights the latest advertising trends, including those related to online and website advertising. It is also a magazine for branding professionals. Find tips on increasing brand loyalty, market analysis and news coverage of brands.
Bloomberg Business Week
Weekly business magazine with insights and in-depth analysis of business events.
Monthly magazine that covers entrepreneurship and small business.
Monthly magazine that covers technology, business and design.
Bi-weekly magazine that publishes articles on finance, investing and marketing.
Published 14 times a year it features articles on finance, investing and marketing.
Weekly magazine that publishes articles about small business and startups.
Wall Street Journal
Daily publication covering breaking and current business and political headlines around the nation and world.
Final Team Presentation: Each team will do a re-branding of a major brand in the form of a marketing plan Powerpoint presentation The duration of each team presentation is 40 minutes. The presentation will cover all major aspects of a marketing plan from SWOT analysis, marketing research to the marketing mix. A sample presentation template will be provided to show you how one is created.
Case Presentation: Each team will present one Harvard Case presentation to the entire class. The team will select the case and obtain approval from me before the start the process.
Class Participation (Discussion Posts, In-class team exercises): Class participation and attendance is vital for the successful completion of this course. Perfect attendance without verbal participation in discussions will NOT result in a good participation grade. This requirement is based on the fact that discussion/teamwork is essential in most business settings.
ATTENDANCE IS NOT EQUAL TO PARTICIPATION. Participation grades will be based on the instructor’s observation during online discussion groups and discussion posts. The quality of your comments and frequency of your comments are equally important. Online discussion groups will be conducted during our regularly scheduled Tuesday night class. The group activities will focus on discussion of cases and exercises that will apply to recently learned marketing concepts. Discussion Post questions will be posted several times via the Discussions section of Canvas. For each discussion post, you have to post one primary post up to 300 words in response to the questions that I provide and a secondary post up to 300 words in response to your classmate’s primary post (your choice who you want to respond to). Please refer to the posted assignment rubric for how you will be evaluated on discussion posts and refer to the course schedule for discussion post deadlines.
As with all graded assignments, a special exception can be made with the instructor for unusual circumstances, such as a family illness. It will be the obligation of the student to inform the instructor of the special circumstance. Once an exception is approved, the student must work with the instructor to complete the assignment(s).
FINAL GRADE DETERMINATION:
Note that I grade using the “half-grade system”, meaning that an A is 95 to 100%, and A- is 90 to 94, etc. See the remaining grade scale below.
Points in GPA
Expectations, Meeting the Teams
Five Forces, Strategy, Blue Ocean Strategy
Blue Ocean Strategy Exercise Due
Perils of Customer Growth
Implementing New Products
Marketing Plan Presentations
If you need accommodation for a disability, obtain a Letter of Accommodation from the Office of Disability Services. The Office of Disability Services at Rutgers, The State University of New Jersey, provides student-centered and student-inclusive programming in compliance with the Americans with Disabilities Act of 1990, the Americans with Disabilities Act Amendments of 2008, Section 504 of the Rehabilitation Act of 1973, Section 508 of the Rehabilitation Act of 1998, and the New Jersey Law Against Discrimination.
More information can be found at ods.rutgers.edu.
[Rutgers University-New Brunswick ODS phone (848)445-6800 or email email@example.com]
[Rutgers University-Newark ODS phone (973)353-5375 or email firstname.lastname@example.org]
If you are pregnant, the Office of Title IX and ADA Compliance is available to assist with any concerns or potential accommodations related to pregnancy.
[Rutgers University-New Brunswick Title IX Coordinator phone (848)932-8200 or email email@example.com]
[Rutgers University-Newark Office of Title IX and ADA Compliance phone (973)353-1906 or email TitleIX@newark.rutgers.edu]
If you seek religious accommodations, the Office of the Dean of Students is available to verify absences for religious observance, as needed.
[Rutgers University-New Brunswick Dean of Students phone (848)932-2300 or email firstname.lastname@example.org]
[Rutgers University-Newark Dean of Students phone (973)353-5063 or email DeanofStudents@newark.rutgers.edu]
If you have experienced any form of gender or sex-based discrimination or harassment, including sexual assault, sexual harassment, relationship violence, or stalking, the Office for Violence Prevention and Victim Assistance provides help and support. More information can be found at http://vpva.rutgers.edu/.
[Rutgers University-New Brunswick incident report link: http://studentconduct.rutgers.edu/concern/. You may contact the Office for Violence Prevention and Victim Assistance at (848)932-1181]
[Rutgers University-Newark incident report link: https://cm.maxient.com/reportingform.php?RutgersUniv&layout_id=7 . You may also contact the Office of Title IX and ADA Compliance at (973)353-1906 or email at TitleIX@newark.rutgers.edu. If you wish to speak with a staff member who is confidential and does not have a reporting responsibility, you may contact the Office for Violence Prevention and Victim Assistance at (973)353-1918 or email email@example.com]
If students who have experienced a temporary condition or injury that is adversely affecting their ability to fully participate, you should submit a request via https://temporaryconditions.rutgers.edu .
If you are a military veteran or are on active military duty, you can obtain support through the Office of Veteran and Military Programs and Services. http://veterans.rutgers.edu/
If you are in need of mental health services, please use our readily available services.
[Rutgers University-Newark Counseling Center: http://counseling.newark.rutgers.edu/]
[Rutgers Counseling and Psychological Services–New Brunswick: http://rhscaps.rutgers.edu/]
If you are in need of physical health services, please use our readily available services.
[Rutgers Health Services – Newark: http://health.newark.rutgers.edu/]
[Rutgers Health Services – New Brunswick: http://health.rutgers.edu/]
If you are in need of legal services, please use our readily available services: http://rusls.rutgers.edu/
Students having trouble in courses due to English as a second language (ESL) should contact the Program in American Language Studies for supports.
[Rutgers–New Brunswick: firstname.lastname@example.org]
If you are in need of additional academic assistance, please use our readily available services.
[Rutgers University-Newark Learning Center: http://www.ncas.rutgers.edu/rlc
[Rutgers University-Newark Writing Center: http://www.ncas.rutgers.edu/writingcenter]
[Rutgers University-New Brunswick Learning Center: https://rlc.rutgers.edu/]
CODE OF PROFESSIONAL CONDUCT
For the code of professional conduct, please refer to the following link:
Rutgers Business School is recognized for its high-quality education. To that end, maintaining the caliber of classroom excellence requires students to adhere to the same behaviors that are expected in professional career environments. These include the following principles:
Discussion and Correspondence
Each student is encouraged to take an active part in class discussions and activities. Substantive dialogue requires a degree of mutual respect, willingness to listen, and tolerance of opposing points of view. Disagreement and the challenging of ideas must happen in a supportive and sensitive manner. Hostility and disrespectful behavior will not be tolerated.
In both correspondence and the classroom, students should demonstrate respect in the way they address instructors. Students should use proper titles in addressing instructors unless there is an explicit understanding that the instructor accepts less formal address. Similarly, appropriate formatting in electronic communication, as well as timely responsiveness, are all expectations in every professional interaction, including with instructors. Everything said and written should demonstrate respect and goodwill.
Punctuality and Disruption
Class starts and ends promptly at the assigned periods. Students are expected to be in their seats and ready to begin class on time.
Packing belongings before the end of class is disruptive to both other students and the instructor. Barring emergencies and within reason, students are expected to remain in their seats for the duration of the class.
The use of technology is sanctioned only as permitted by the course instructor. As research on learning shows, peripheral use of technology in classes negatively impacts the learning environment in three ways:
Individual learning and performance directly suffer, resulting in the systemic lowering of grades earned.
One student’s use of technology automatically diverts and captures other people’s attention, thus impeding their learning and performance. Moreover, even minor infractions have a spillover effect and result in others doing the same.
Subverting this policy (e.g., using a phone during class, even if hidden below the table; tapping on a smartwatch; using a laptop for non-course related matters) is evident to the course instructor and offensive to the principles of decorum in a learning environment.
Networking, computing, and associated resources in the trading rooms, advanced technology rooms, and general classrooms are to be used in the manner intended.
Sharing links to private online classes, attempting to join an online class that you are not enrolled in, or posting disruptive content during these sessions are strictly prohibited and may lead to disciplinary action.
For more instructions on information technology resources at Rutgers University, please refer to the Acceptable Use Policy for Information Technology Resources.
Misappropriating Intellectual Property
Almost all original work that is available to you is subject to claims of copyright by its creators or copyright holders. These copyright holders may include publishers, authors, professors, the University, RBS, and in some cases, your fellow students. The protected materials may include but are not limited to syllabi, recorded lectures, PowerPoint presentations, and other recorded, printed, or electronically stored media. These materials are only limited to completing the requirements of the class.
Unauthorized use includes such things as copying, sharing, forwarding, selling, renting, online posting, publication, or any other form of distribution of these materials without the written permission of the copyright holder. Such misconduct may potentially subject you to disciplinary action by the University, significant civil penalties, and even severe criminal sanctions.
For more instructions on copyright protections at Rutgers University, please refer to the Rutgers Libraries.
Rutgers Business School is committed to the highest standards of integrity. We value mutual respect and responsibility, as these are fundamental to our educational excellence both inside and outside the classroom.
ASSESSMENT 3,000 WORDS ESSAY Weighting 100% Submission date: 28th July Students will
ASSESSMENT 3,000 WORDS ESSAY Weighting 100%
Submission date: 28th July
Students will formulate a question and search for two papers with the aim to answer their question. Students will select, and critically appraise the two primary research papers relevant to an agreed area of interest associated with clinical practice or area of service innovation. Students will document their search strategy, discuss it, and present it on tables. A critical appraisal framework will be completed for each research paper and they will be included in the appendices. Students also need to provide discussion on the critical analysis. Students are required to analyse the findings of the papers in a thematic analysis and discuss the results to demonstrate if their question is answered. Students need to provide a conclusion, reference list and appendices.
HEADINGS REQUIRED IN YOUR ESSAY:
2 – INTRODUCTION
3 – BACKGROUND
4 – SEARCH STRATEGY
5 – CRITICAL ANALYSIS
6 – FINDINGS AND DISCUSSION OF RESULTS
7 – CONCLUSION
8- REFERENCE LIST (Harvard style).
9 – APPENDICES – CRITICAL APPRAISAL TOOLS
1. Summative written essay based on a clearly defined question elaborated by the student in a topic of their choosing related to clinical practice or service improvement. Students must follow the given Summative structure for the essay. Demonstrate knowledge and understanding of key elements of the research process. Document the search strategy using PEO or PICO on databases utilised and inclusion and exclusion criteria. (LO 1, 2, 3)
2. Demonstrate ability to critically analyse papers by using a critique framework, such as Holland and Rees/CASP. Frameworks need to be included on appendices. Discuss the critical analysis in the body of the work including rigour, reliability, validity, and ethics. (LO 3, 4)
3. Demonstrate ability to discuss papers’ findings in a thematic analysis and draw arguments to evidence that findings answer the formulated question. (LO 1, 2)
4. Demonstrate in the conclusion the link between aims and objectives, the research question and if findings answer the question. Complete beneficial recommendations. (LO 1, 2)
5. Presentation, grammar, reference list and appendices. Ensure academic conventions are consistent with level 5.[supanova_question]
MARKING RUBRIC. 1.introduction The evidence to support the purpose of assignment is
The evidence to support the purpose of assignment is clear and how and why the topic was chosen related to its Australian significance is clearly represented and articulated well.
2. Risk factors
Identification of the ALL-relevant risk factors for the GHI within the Australian local and national population is clearly represented and articulated well
Identification of all impacts of the GHI on the Australian local and national population and is clearly represented and articulated well.
dentification of all relevant challenges in management of the Australian local and national population relating to the GHI is clearly represented and articulated well.
6. Prevention, strategies, and relevant health policy for Australian
Identification of relevant prevention or management strategies and relevant health policy for Australian local and national population relating to the GHI is clearly represented and articulated well.
Introduction includes comprehensive description of chosen health topic, with comprehensive justification for the topic using convincing evidence of its appropriateness for this Community, from varied evidence-based sources. Engaging, dynamic and innovative presentation that is visually appealing in design and layout. Graphics suit topic and enhance the communication of ideas, with a clean layout with minimal text present. Used appropriate and respectful professional non-discriminatory language in all written and verbal components of presentation, with the absence of spelling and grammar error.
Evidence of extensive reading. Demonstrates use of the most current, relevant, and credible evidence-based research. More than seven sources used. Correct use of APA 7th Ed. Format for all citations and references (in-text and reference list).[supanova_question]