discussion. discussion.
GM Micro-Challenge Overview
The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with global marketing to another country. For these assignments, you will assume the role of an employee at a company providing global marketing assistance. You will engage in tasks and research related to the specific country and US state which you have been assigned (YOUR COUNTRY/YOUR STATE). The GM Micro-Challenges will involve your responding to a selection of memos from your manager. Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format.
YOUR COUNTRY/YOUR STATE
See the list of assigned countries and U.S. states in Module 1.
Memo Format
Use a standard business memo format for your response. Your memo should include all the pertinent parts of a business memo. A Standard Business Memo with Its Parts can be found HERE .
M5 – GM Micro-Challenge: Transport
Your manager’s memo to you is below. In it your manager is giving you tasks to address regarding international trade. You are not expected to be an expert, just willing and able to use the resources available to develop an accurate response.
Your memo should start with an introduction that reminds the manager what s/he requested you to do. Next, overview the information your manager can expect to find in your memo. After that, respond to each topic you were requested to address in sequence. For each topic, your response should clearly state the question(s) you understood you were to address. Then give a written response to the question that summarizes the source information. Your written response should then be supported with (1) an image that shows the specific source information you used, and (2) a weblink to that source in case your manager wants to seek out additional information. Note: An image does not replace your written response, it only shows the source information used. Finally, you may choose to provide a conclusion to your memo.
You should provide info about the sources as is illustrated in the example below. Screen clip an image of each source and include it. That image should show the name of YOUR COUNTRY. Also include the weblink for that source.
To: You
From: Your Manager
Date: Nov. 8, 2021
Subject: Transport
Some clients that participated in the trade mission for which you provided the research were pleased to encounter some potential buyers. They wanted to get some details associated with shipping their goods. They have contacted your organization for help.
Consider each subject, examine sources, and provide a brief response. Screen clip and include an image of your source material. That image should show the name of YOUR COUNTRY/YOUR STATE and the exact information that supports your response. If you cannot find the exact information, use a port very close by to get a rough idea.
Some potential sources you might find helpful are provided.
1. If the company exports a 40′ standard Full Load Container (FCL) of goods, about how long will it take by sea to get from the US maritime port nearest YOUR STATE to the foreign maritime port nearest to the capital of the first country you recommended?
A. Identify the two relevant maritime ports. The World Port Source website HERE (Links to an external site.) may help. As the sale has not been finalized, use a broad time frame for shipping – something within the next six weeks. (Use the Ship Schedules tool available at SeaRates HERE (Links to an external site.).) Use an average transit time in days.
2. What are two shipping lines that could be used? For these two shipping lines, what support services do they offer in addition to shipping?
A. The Ship Schedules tool will provide you with the abbreviation for shipping lines companies. Visit their websites and determine what additional services are available from them.
3. A rough cost for ocean freight would be helpful. What is an estimate of the current shipping rate in US dollars.
A. Using the two relevant maritime ports and the containerized shipping option, try to get the current market rate between these two ports. (Use the Freight Calculator tool available at World Freight Rates HERE (Links to an external site.).) Use an average transit time in days. Note: If this does not work, skip this step – other websites want a user to register to get info.
4. What is a secure, bonded warehouse at or near that foreign maritime port that could be used until the importer picks up the container? What is their contact information?
A. Visit the website for that foreign maritime port or that port city and determine what secure, bonded warehousing options are available.
5. Repeat steps 1. to 4. for a second product from YOUR STATE to the foreign maritime port nearest to the capital of the second country you recommended.
6. View the ship traffic around these two foreign maritime ports. Which one is busier?
A. Visit Shiptraffic.net, the maritime website monitoring ship traffic HERE (Links to an external site.). Compare the bodies of water (i.e., strait, canal, gulf, bay, sea, etc.) that are nearest each of these two foreign maritime ports you proposed above. Each of those colored shapes is a specific ship. Which port has denser ship traffic around it? Explain why you think there is a difference. Does that difference impact your interest in exporting to either of these two countries?
YOUR COUNTRY
YOUR STATE
Ireland
Ohio
[supanova_question]
ECOM 322: Social Media Marketing
1- Brief overview
2- Audit your social media platforms performance
3- Social media bench marking
4- Define your social media marketing goals (based on launching a new Product and Mobile App campaigns)
5- Research your target audience
all details in the faile
[supanova_question]
Understand Consumer and Business Markets ,Segmentation, Target Marketing, and Positioning
discussion ” case-study-discussion/”>Marketing Assignment Help Reading: Reading: Marketing ManagementChapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Video:T. (2016, April 28). Marketing: Segmentation – Targeting – Positioning [Video]. YouTube.
Group Assignment
Create a group with 2-3 other classmates. Your instructor may be able to assist you by assigning groups. For maximum interest, try to connect with classmates who live/work in different countries.
To complete this assignment, you will need to work with your group. Prepare a 4-6 page, APA format report including the following:
Develop a competitive analysis by examining one to two competitors of the company you selected for the group Discussion Question in Week 3. Identify the direct competition to and how it competes with the organization’s product or service and analyze their strategies, objectives, strengths, and weaknesses.
Explore Porter’s Five Forces and develop a competitive profile matrix as it relates to the product/service.
Prepare a marketing strategy based on the elements of the 7 Ps used in your chosen product or service. Each element of the 7 Ps should be addressed in your assignment.
Support your response with at least six (6) sources in addition to your textbook and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
[supanova_question]
application 3
https://www.bloomberg.com/news/articles/2021-09-22…
students are asked to THINK about the point of the article, not the specifics of what a company may have done.
The assignment requires students understand the “LESSON” of the assigned article (what are the strategic implications of the article) and then seek to APPLY these lessons to ANOTHER, DIFFERENT business. For instance, challenges Tesla faces in marketing their product (in light of poor delivery performance) could be applied to a VR enabled game system. A successful analysis consists of a brief thesis (recommendation) statement and rationale that supports this thesis statement. Note that a critical analysis recognizes any potential negative aspects of the recommendation too. For each application, students must apply THREE marketing concepts from the chapter(s) associated with the week the article is due. Each concept must be boldedand integrated into your discussion.Additionally, students must use at least three SUPPLEMENTARY references to provide more support of analysis and conclusions. The references are independent sources that are article/industry specific that provides you with data as evidence. The SOURCE ARTICLE SHOULD ALWAYS BE CITED. A student example of a successful mini-application is posted on Canvas. Each submission is to be 1 page in length and presented in MEMO format (think “email” brief, but the assignment is uploaded in Canvas); students must identify a challenge or an opportunity and discuss a viable options for an organization based on analysis of the “case”.PLEASE NOTE – this is NOT a book report about WHAT the ARTICLE/CASE/STORY was about but rather the key are marketing strategy take-a-ways which another organization can use.The Memo format assure that submissions are short, concise and insightful.Students should use terms, vocabulary, frameworks, and concepts from the course in their analysis; these concepts (MINIMUM OF THREE PER ASSIGNMENT) should be BOLDED in the body of the memo and not merely THROWN in but rather correctly and effectively synthesized into the discussion. Check the week’s assigned readings for key vocabulary. Students should consider WHY this Case/Article was chosen for the day’s topical discussion. A practice Critical Analysis assignment will be done in class so that students understand the process and elements.Students are expected to do external/additional research on the industry or the company as a context for the analysis. A bibliography listing THREE OTHER SOURCES beyond the focal reading is required – remember to properly site the source article.Recommendations without a sound, fact-based foundation will be rejected and penalized.
done
Seen
few seconds ago[supanova_question]
https://anyessayhelp.com/ Reading: Reading: Marketing ManagementChapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Video:T. (2016, April 28). Marketing: Segmentation – Targeting – Positioning [Video]. YouTube.
Group Assignment
Create a group with 2-3 other classmates. Your instructor may be able to assist you by assigning groups. For maximum interest, try to connect with classmates who live/work in different countries.
To complete this assignment, you will need to work with your group. Prepare a 4-6 page, APA format report including the following:
Develop a competitive analysis by examining one to two competitors of the company you selected for the group Discussion Question in Week 3. Identify the direct competition to and how it competes with the organization’s product or service and analyze their strategies, objectives, strengths, and weaknesses.
Explore Porter’s Five Forces and develop a competitive profile matrix as it relates to the product/service.
Prepare a marketing strategy based on the elements of the 7 Ps used in your chosen product or service. Each element of the 7 Ps should be addressed in your assignment.
Support your response with at least six (6) sources in addition to your textbook and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
[supanova_question]
application 3
https://www.bloomberg.com/news/articles/2021-09-22…
students are asked to THINK about the point of the article, not the specifics of what a company may have done.
The assignment requires students understand the “LESSON” of the assigned article (what are the strategic implications of the article) and then seek to APPLY these lessons to ANOTHER, DIFFERENT business. For instance, challenges Tesla faces in marketing their product (in light of poor delivery performance) could be applied to a VR enabled game system. A successful analysis consists of a brief thesis (recommendation) statement and rationale that supports this thesis statement. Note that a critical analysis recognizes any potential negative aspects of the recommendation too. For each application, students must apply THREE marketing concepts from the chapter(s) associated with the week the article is due. Each concept must be boldedand integrated into your discussion.Additionally, students must use at least three SUPPLEMENTARY references to provide more support of analysis and conclusions. The references are independent sources that are article/industry specific that provides you with data as evidence. The SOURCE ARTICLE SHOULD ALWAYS BE CITED. A student example of a successful mini-application is posted on Canvas. Each submission is to be 1 page in length and presented in MEMO format (think “email” brief, but the assignment is uploaded in Canvas); students must identify a challenge or an opportunity and discuss a viable options for an organization based on analysis of the “case”.PLEASE NOTE – this is NOT a book report about WHAT the ARTICLE/CASE/STORY was about but rather the key are marketing strategy take-a-ways which another organization can use.The Memo format assure that submissions are short, concise and insightful.Students should use terms, vocabulary, frameworks, and concepts from the course in their analysis; these concepts (MINIMUM OF THREE PER ASSIGNMENT) should be BOLDED in the body of the memo and not merely THROWN in but rather correctly and effectively synthesized into the discussion. Check the week’s assigned readings for key vocabulary. Students should consider WHY this Case/Article was chosen for the day’s topical discussion. A practice Critical Analysis assignment will be done in class so that students understand the process and elements.Students are expected to do external/additional research on the industry or the company as a context for the analysis. A bibliography listing THREE OTHER SOURCES beyond the focal reading is required – remember to properly site the source article.Recommendations without a sound, fact-based foundation will be rejected and penalized.
done
Seen
few seconds ago[supanova_question]
https://anyessayhelp.com/ Reading: Reading: Marketing ManagementChapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Video:T. (2016, April 28). Marketing: Segmentation – Targeting – Positioning [Video]. YouTube.
Group Assignment
Create a group with 2-3 other classmates. Your instructor may be able to assist you by assigning groups. For maximum interest, try to connect with classmates who live/work in different countries.
To complete this assignment, you will need to work with your group. Prepare a 4-6 page, APA format report including the following:
Develop a competitive analysis by examining one to two competitors of the company you selected for the group Discussion Question in Week 3. Identify the direct competition to and how it competes with the organization’s product or service and analyze their strategies, objectives, strengths, and weaknesses.
Explore Porter’s Five Forces and develop a competitive profile matrix as it relates to the product/service.
Prepare a marketing strategy based on the elements of the 7 Ps used in your chosen product or service. Each element of the 7 Ps should be addressed in your assignment.
Support your response with at least six (6) sources in addition to your textbook and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
[supanova_question]
application 3
https://www.bloomberg.com/news/articles/2021-09-22…
students are asked to THINK about the point of the article, not the specifics of what a company may have done.
The assignment requires students understand the “LESSON” of the assigned article (what are the strategic implications of the article) and then seek to APPLY these lessons to ANOTHER, DIFFERENT business. For instance, challenges Tesla faces in marketing their product (in light of poor delivery performance) could be applied to a VR enabled game system. A successful analysis consists of a brief thesis (recommendation) statement and rationale that supports this thesis statement. Note that a critical analysis recognizes any potential negative aspects of the recommendation too. For each application, students must apply THREE marketing concepts from the chapter(s) associated with the week the article is due. Each concept must be boldedand integrated into your discussion.Additionally, students must use at least three SUPPLEMENTARY references to provide more support of analysis and conclusions. The references are independent sources that are article/industry specific that provides you with data as evidence. The SOURCE ARTICLE SHOULD ALWAYS BE CITED. A student example of a successful mini-application is posted on Canvas. Each submission is to be 1 page in length and presented in MEMO format (think “email” brief, but the assignment is uploaded in Canvas); students must identify a challenge or an opportunity and discuss a viable options for an organization based on analysis of the “case”.PLEASE NOTE – this is NOT a book report about WHAT the ARTICLE/CASE/STORY was about but rather the key are marketing strategy take-a-ways which another organization can use.The Memo format assure that submissions are short, concise and insightful.Students should use terms, vocabulary, frameworks, and concepts from the course in their analysis; these concepts (MINIMUM OF THREE PER ASSIGNMENT) should be BOLDED in the body of the memo and not merely THROWN in but rather correctly and effectively synthesized into the discussion. Check the week’s assigned readings for key vocabulary. Students should consider WHY this Case/Article was chosen for the day’s topical discussion. A practice Critical Analysis assignment will be done in class so that students understand the process and elements.Students are expected to do external/additional research on the industry or the company as a context for the analysis. A bibliography listing THREE OTHER SOURCES beyond the focal reading is required – remember to properly site the source article.Recommendations without a sound, fact-based foundation will be rejected and penalized.
done
Seen
few seconds ago[supanova_question]
https://anyessayhelp.com/ Reading: Reading: Marketing ManagementChapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Video:T. (2016, April 28). Marketing: Segmentation – Targeting – Positioning [Video]. YouTube.
Group Assignment
Create a group with 2-3 other classmates. Your instructor may be able to assist you by assigning groups. For maximum interest, try to connect with classmates who live/work in different countries.
To complete this assignment, you will need to work with your group. Prepare a 4-6 page, APA format report including the following:
Develop a competitive analysis by examining one to two competitors of the company you selected for the group Discussion Question in Week 3. Identify the direct competition to and how it competes with the organization’s product or service and analyze their strategies, objectives, strengths, and weaknesses.
Explore Porter’s Five Forces and develop a competitive profile matrix as it relates to the product/service.
Prepare a marketing strategy based on the elements of the 7 Ps used in your chosen product or service. Each element of the 7 Ps should be addressed in your assignment.
Support your response with at least six (6) sources in addition to your textbook and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
[supanova_question]
application 3
https://www.bloomberg.com/news/articles/2021-09-22…
students are asked to THINK about the point of the article, not the specifics of what a company may have done.
The assignment requires students understand the “LESSON” of the assigned article (what are the strategic implications of the article) and then seek to APPLY these lessons to ANOTHER, DIFFERENT business. For instance, challenges Tesla faces in marketing their product (in light of poor delivery performance) could be applied to a VR enabled game system. A successful analysis consists of a brief thesis (recommendation) statement and rationale that supports this thesis statement. Note that a critical analysis recognizes any potential negative aspects of the recommendation too. For each application, students must apply THREE marketing concepts from the chapter(s) associated with the week the article is due. Each concept must be boldedand integrated into your discussion.Additionally, students must use at least three SUPPLEMENTARY references to provide more support of analysis and conclusions. The references are independent sources that are article/industry specific that provides you with data as evidence. The SOURCE ARTICLE SHOULD ALWAYS BE CITED. A student example of a successful mini-application is posted on Canvas. Each submission is to be 1 page in length and presented in MEMO format (think “email” brief, but the assignment is uploaded in Canvas); students must identify a challenge or an opportunity and discuss a viable options for an organization based on analysis of the “case”.PLEASE NOTE – this is NOT a book report about WHAT the ARTICLE/CASE/STORY was about but rather the key are marketing strategy take-a-ways which another organization can use.The Memo format assure that submissions are short, concise and insightful.Students should use terms, vocabulary, frameworks, and concepts from the course in their analysis; these concepts (MINIMUM OF THREE PER ASSIGNMENT) should be BOLDED in the body of the memo and not merely THROWN in but rather correctly and effectively synthesized into the discussion. Check the week’s assigned readings for key vocabulary. Students should consider WHY this Case/Article was chosen for the day’s topical discussion. A practice Critical Analysis assignment will be done in class so that students understand the process and elements.Students are expected to do external/additional research on the industry or the company as a context for the analysis. A bibliography listing THREE OTHER SOURCES beyond the focal reading is required – remember to properly site the source article.Recommendations without a sound, fact-based foundation will be rejected and penalized.
done
Seen
few seconds ago[supanova_question]
discussion
discussion