Based on the questions below, you should organize and present your case in a written report. In order to

Based on the questions below, you should organize and present your case in a written report. In order to successfully complete this assignment, your report should:

Succinctly define the situation (no more than 15-20% of the paper).
Enumerate the options to be considered.
Weigh each option’s positives and negatives.
Declare your decision.
Provide support for your decision.

Please read the attached case study and answer the following questions in written report format.

Case Questions:
-Who are the “ideal” target consumers?
-How should each participant in the decision making process be addressed?
-How could these participants best be reached?
-What is the appropriate message for each?
-What is the role of the “support program”?
-What is the ideal rollout schedule for key integrated marketing communications activities?

MKTG525ModulesWeek 3: Video Analysis

Choose an existing product or service (not the same as your Course Project ), and write a one-page summary that answers the following three questions.
Which market segments (groups) are being targeted and what customer needs and common customer characteristics do they focus on?
Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why? (If there is only one segment currently targeted – suggest a new one for the company)
Describe the competition the product or service is (or would) facing in these most valuable segments?
Please use headings in your document to organize your responses, use sources and follow APA 7th edition guidelines, including in-text citations and references page, Times 12-point font, double spacing and cover page.

Marketing Question

choose an example of product that could be improved if better adapted to consumer using habits. The student should make recommendations to the company based on the analysis of consumer behavior.
This assignment requires a 5-page written report. The report should feature the following sections:
Cover page
Table of contents
Explain consumer habits
Explain product created for above habits
How to integrate the new product in a marketing strategy
References
Appendix
Cover page, table of contents, references and appendix don’t count in the five pages. The report should be written in New Times Roman, font 12, 1.5 spacing. It should be turned in at the date specified in the schedule.
Requirements: 5 Full pages Times New Roman Size 12 Font 1.5 Spacing APA Format Excluding cover page, table of contents, references, and appendix | .doc file
Please use the product idea of a heated ice cream scooper as the improved product
Be sure to include an introduction with a clear thesis statement along with a conclusion
Please be sure to use sources that are credible or scholarly
No plagiarism

Assignment Content***** Please read the instructions carefully and the grading guided that is attached . This is a pass

Assignment Content***** Please read the instructions carefully and the grading guided that is attached . This is a pass or fail class with one try. ******* AB InBev (formerly Anheuser-Busch) is the company for the assignment

*****Include your name in your documents on the first page, upper left. Download and review the rubric. Use it as a guide when completing your assessment.

Once your faculty marks this activity as complete in the gradebook, the Competency Assessment will open for you to submit.

Reflection
This reflection activity is comprised of two sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.

Company Comparison

Select 2 global companies from the same industry – for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.

Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and create sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:

Methods of differentiation used to create sustainable customer value in global markets
Threats or opportunities created by changing demographics and social trends in global markets
Ways in which the companies demonstrate ethics and social responsibility in their marketing

Consumer Decision

Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:

How did you determine your need?
How did you search for information?
How did you evaluate alternatives?
What criteria did you use in making your choice?

After you describe your decision process, answer the following:

Once your purchase was complete and you experienced the use of what you purchased, how did you feel about your decision and why?
Compare your purchase experience with two colleagues. How do their experiences compare with yours?

Changing Marketplace

The marketplace has constantly changed and continues to change. Continue to research the topic of the changing market place. Write a 3-page paper discussing how the marketplace has changed over the years, what has caused that change, what changes are on the horizon, what management/leadership can do to capitalize on the change, and what is HR’s role in the process.
For this assignment you should incorporate a minimum of two references per page (6 references minimum for the whole paper). You may use your textbook as a source if you like along with other scholarly/peer reviewed sources. Wikipedia and blogs are NOT considered scholarly sources and should not be used. Essay services are not allowed in the completion of this assignment as this should be original and a reflection of your work. In-text citations must be incorporated into the body of the paper in addition to a full APA citation on the reference page.

Changing Marketplace

The marketplace has constantly changed and continues to change. Continue to research the topic of the changing market place. Write a 3-page paper discussing how the marketplace has changed over the years, what has caused that change, what changes are on the horizon, what management/leadership can do to capitalize on the change, and what is HR’s role in the process.
For this assignment you should incorporate a minimum of two references per page (6 references minimum for the whole paper). You may use your textbook as a source if you like along with other scholarly/peer reviewed sources. Wikipedia and blogs are NOT considered scholarly sources and should not be used. Essay services are not allowed in the completion of this assignment as this should be original and a reflection of your work. In-text citations must be incorporated into the body of the paper in addition to a full APA citation on the reference page.

For the Final Project, you will be writing a 4-5 page report for our client. ……….. For part of

For the Final Project, you will be writing a 4-5 page report for our client.
………..
For part of the assignment, you will need to pick your own competitor and use their link to analyze. So for example you could choose another Chamber of Commerce in a different nearby city, or since the chamber provides services to help business network you could use a competitor that also provides this service. There is a list of similar organizations here to give you some ideas: http://www.socalprofessional.com/resources/business-organizations/
…………
In this paper you will give recommendations on how the client can improve their digital marketing using SEO strategies you have learned in this course (including the videos you watched, certifications you completed, and assignments). The report will summarize key data, provide commentary and actionable insights. So, it not only shows a client what work has been done, but it also explains why.
…………
Here are the videos used in the course…….
https://www.youtube.com/watch?v=ymbJmtAI7NI …
https://www.youtube.com/watch?v=ZQx5DEgF5iU …
https://www.youtube.com/watch?v=Iuaq9qWi6Oo

Hello there, I need some help for this very easy and fun MKT 434 (Data-Driven Marketing) activity please.

Working in Excel
Students that turn in the Working in Excel activity (it is attached below) and complete all parts correctly will earn 20 points. This assignment MUST be done in Excel (no Google Sheets). Please be sure to complet ALL parts (scroll down on each sheet) – points will be deducted if not complete.

MKTG 4510 Case Analysis

UNIT 4 Homework – Coop Case Analysis NAME: The best case analyses are those that correctly apply multiple relevant course concepts whenanswering the questions. Please answer all questions below. Feel free to include any relevant tables, figures, or analyses you conduct to support your argument. Case Analysis Questions1. Consider Buckmeister’s comment on p. 2 (“I feel funny about paying some high-priced market research firm to tell me something that I can figure out simply by visiting these problem stores on my own”). How will you convince Buckmeister of the importance of gathering research?2. Should Buckmeister invest in primary research? To answer this, consider the questions marketing managers should consider before investing in primary research.3. What are the management problem(s) and research problem(s) in this case? Based on these problems and the general ordering of conducting different types of research, which (if any) projects proposed by McMichael and Wallace should he fund? Justify your recommendation.4. Assuming that Buckmeister invests in primary research, do you think observation or interviews/communication are best for tackling the management problem(s) and research problem(s)? When answering this question, consider the different types of inaccuracies that can bias responses. If you choose observation, do you think it should be disguised or undisguised, and why? If you choose interviews/communication, should it be structured or unstructured?5. Buckmeister’s solution to his current situation is customer feedback cards. What changes would you make to the feedback card? Consider the ways to reduce inaccuracies as well as ambiguity.

Marketing

MARKETING THE CORE
Discussion 2 (Sun): Answer questions 1-2 in the discussion area. This discussion is based on the Bombas and case on page 21 of the text. Please review both. (Your answer should be relatively brief and to the point. You may have to do outside research for some of the questions.
Post your answer in the discussion area by midnight the due date and respond to 2 classmates’ posts by the due date also. This will be the procedure for all discussions.
1.From the information about Bombas in the case and at the start of the chapter, (a) how did Bombas’s founders create customer value for their target market when they started their apparel company by selling socks? Do you think this was effective (why/why not)?
2.Explain the key elements of Bombas’s marketing mix strategy? (Be sure you cover all elements of the mix.)

Week 2– Building an Effective Marketing Plan and Understanding the Marketing Environment, Ethical Behavior, and Social ResponsibilityReadings: Chapters 3; Understanding the Marketing Environment. Chapter 4, Understanding Consumer Behavior. Read the Coppertone case pg. 123.
Chapter Quizzes (Wed): Take the Chapter 3 and 4 quizzes. These quizzes are open book and open note. There are 20 questions that you have 2 hours on each to complete. That should give you more than enough time based on past experience. You may access your chapter quizzes with the tab, “Quizzes and Tests” on Connect.
Media Assignments:
Watch the video “Coppertone..” This video will help you with Sunday’s discussion assignment.
Discussion 3 (Sun)
Respond to the questions to in the discussion area. This discussion is based on the “Coppertone”video and case on page 122 of the textbook. Please review both. Answer one of the following questions. Post your answer in the discussion area by midnight the due date and respond to 2 classmates’ posts by the due date also. This will be the procedure for all discussions.
1.Describe the five-stage purchase decision process for a Coppertone Customer?
2.What are the possible situational, psychological, and sociocultural influences on the Coppertone purchase decision making process?

Week 3 Understanding Consumer Behavior and Segmentation, Targeting and PositioningReadings: Chapters 5,Organizations as Customers,” and Chapter 8 (notice we are out of chronological order), Marketing Segmentation, Targeting and Positioning
Chapter Quizzes (Wed): Take the Chapters 5 and 8 quizzes. You may access your chapter quizzes with the tab, “Quizzes and Tests” on Connect. These quizzes are open book and open note. There are 20 questions that you have 2 hours on each to complete.
Media Assignments:
Watch the video “Trek Video Case..” This video will help your discussion assignment; pg. 144 in the text.
Discussion 4 (Sun) Respond to the questions in the discussion area. This discussion is based on the Trek video and case on page 144. Please review both. Answer all the following questions.
1. From a Marketing standpoint, define the key problems and opportunities facing Trek in the case.
2. How does the buying center process at Trek contribute to the value creation for Trek’s target
customer?
Week 4 Marketing Research; Developing New Products/Services
Please schedule your exam this week so you are prepared for next week’s mid-term. You may take your exam using Proctorio.
Please take the “Practice Test” in Proctorio – this ensures that you understand the process and your equipment is compatible with the Testing software.
The first proctored exam is to be taken at a time of your choosing 2/17-2/18/2022.
The exam is over Chapters 1, 2, 3, 4, 5, 7 and 8. You may use your chapter quizzes to study for the mid-term. The midterm will have questions from the quizzes and other new questions. Study terms and definitions and read the chapters.
Readings: Chapters 7, “Marketing Research;” Chapter 9, “Developing New Products and Services.” Read the Go-Pro Super Bowl case, p. 263.
Chapter Quizzes (Wed): Take the Chapters 7 and 9 quizzes. You may access your chapter quizzes on “Connect” or in the “Chapter Quiz” folder. These quizzes are open book and open note. There are 20 questions that you have 2 hours on each to complete.
Media Assignments:
Watch the video “Go-Pro Super Bowl Ad” This video will help you Sunday’s discussion assignment.

Discussion 5 (Sun): This week’s discussion is based on the Go-Pro Super Bowl Advideo and case on page 232 of the text. Please review both. Answer all the following questions.
1.What are the points of difference, or unique attributes, for Go-Pro products?
2.What/who are Go-Pro’s primary target markets? How does content marketing influence these markets?
Week 5 Pricing Products and Services; Managing Marketing Channels and Supply ChainsMidterm Exam (2/17 – 2/18/2022). Last week you scheduled your exam with for this week through Proctorio. The exam is multiple choice, with 70 questions, covering chapters 1, 2, 3, 4, 5, 7, and 8. You have 59 minutes. No books, notes, or access to the internet other than your test. To study for the test, read the chapters and study your quizzes that you have completed. There are also PowerPoint slides available. You will access this exam in the “Test