1. Is Harmonie Water a global brand? Why or why not?
2. Based on the findings of Project Unify and Project Aqua, what has Cormmeau learned about building a global brand identity?
3. What strategic factors amongst targeting, positioning, advertising strategy, advertising copy, graphics, and media mix should be the purview of corporate? Which should be the purview of the country managers?
4. Should this division of responsibilities identified in question 3 be the same across all geographies?
Using the company/organization Planet Fitness, answer the following questions:
Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2).
Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).
What types of advertising objectives would you recommend (see table entitled ‘Possible Advertising Objectives” in Chapter 15)?
How could a cloud based CRM tool help this company/organization?
Consider any product or service, describe it, and respond to the following questions regarding it. Do not use the product you intend to use for your final project (marketing plan).
Find what Integrated Marketing Communication (IMC) methods (tools) are being used by the marketers of that product/service. Summarize 3 main IMC methods (tools) including 1 that must specifically be a form of advertising.
Are these effective, in your opinion? If yes, justify and explain. If not, recommend what IMC they should implement instead.
Describe the role of either ‘personal selling’ or ‘sales promotion’ in relation to this product/service. Can either one of these be used effectively? If yes, how? If no, why not?
Use quotes and sources for any source used (a minimum of two citations for all discussions).
Respond to the following questions:
Find a company whose strategy is value based pricing. Is this an effective pricing strategy? Discuss.
Find a company with a different pricing strategy. Identify the strategy and its success or failure in your own opinion.
Discuss partnerships in marketing channels using an example.
Provide an example of disintermediation and how this could be a threat.
Discuss 3 trends and developments in retailing and wholesaling.
Use quotes and sources for any source used (a minimum of two citations for all discussions).
you will continue with the marketing research process for the scenario that was mentioned in group assignments 1 and 2. ( i will upload the files). Stay relevant to the topic and do not go online searching; you don’t need any outside knowledge to answer the questions; everything is in the slides and the lecture videos.
Consider the scenario mentioned in Group assignments 1 and 2. In task 1 we identified a “problem” and designed a “research problem” using a box-and-arrow diagram. In task 2 we moved forward and designed a research study, identified the factor/ independent variable (IV), factor levels
Review the requirements for the final project (attached). Prepare and submit an annotated bibliography of research sources that you plan to use for the final project. The bibliography should include at least 10 credible reference sources, which include at least two peer-reviewed articles. Each entry should be less than 10 years old and have a 1-2 paragraph descriiption of how it will be used.
You are interviewing for a position as social media marketing manager for Broadway.com in a role promoting all shows produced on Broadway. The 2023 goal is to increase revenue from Ticket Sales by 10% from both new and returning customers (trying to re-engage audience post-pandemic).
1. Use the tools discussed in class to conduct a social media brand audit to answer the following questions. Note: this does not have to be a comprehensive audit, rather conduct research to answer the following questions in a couple sentences:
Which social media channels is there an existing presence?
Which are the most engaged audience types?
Which is the most engaging creative?
Which platforms are the strongest in follower count and engagement?
What are current Broadway.com social media strengths?
What are the social media weaknesses?
What are some examples of areas of opportunities to pursue based on the existing social media and the current consumer preferences?
2. Taking this exercise a step further, based on your analysis, which channels can best support the objective to increase ticket sales? In a few lines, what is one campaign and channel concept that we can incorporate into our plan to meet this SMART objective?
Note: Sometimes engagement metrics do not tell the whole story. While engagement indicates positive impact, consumer motivation is an important factor. How do we best support the sales objective?
The purpose of these papers is not to summarize concepts; rather, it is to react, reflect, and retort. As example, you might discuss how some topic(s) would be usefully applied in the companies you work with (as a customer, or employee…), your rationale for disagreeing with something you read, or how topics are related to other topics in the same week or other weeks.
I have attached chapter 4 powepoint please pick something from chapter 4 to reflect on and talk about
Thank you
Your task is to see yourself as an agency who has taken a creative brief from Tribal Warrior.
Now that you understand more about their marketing and communications objectives, you need to prepare a reverse brief. This is to demonstrate you have understood their brief and how your agency will move forward with a creative plan and Integrated Marketing Communication (IMC) plan.
A reverse creative brief is an important document in an IMC Plan. It represents that the client and advertising agency are aligned on what a communication campaign is intended to accomplish.
As this task is within a university environment, you are required to incorporate appropriate academic theories and concepts into the reverse brief. Please use Harvard referencing only.
A template has been provided on Moodle.
You can either complete the template as it is or add your own creative elements including Tribal Warrior branding.
The main thing is to keep it short, simple and concise.
For a few years Carvana looked like a marketing and financial success — a new and fun way to buy an automobile. Clever marketing built consumer interest. Sales increased significantly during the pandemic. But the strategy now seems to be in trouble. Between April 2017 to August 2021, the stock price increased from $11.10 to $360.98. But it then began to slide down to $36.62 as of 9/9/2022 (link #1). In May 2022 Carvana laid of 2,800 employees (link #2). The company is also facing lawsuits (link #3).
https://finance.yahoo.com/quote/CVNA/ (Links to an external site.)
https://news.yahoo.com/carvana-zoom-layoffs-221427957.html (Links to an external site.)
https://news.yahoo.com/carvana-facing-legal-issues-including-202954985.html
write 4-5 pages that cover some of the strategies competitors are using to also attract and satisfy the same customers Carvana is trying to attract and satisfy. Please submit your work in an MSWord document, double-spaced, 12 font. Writing quality will be evaluated in the following manner:
Percent of passive sentences (acceptable = less than 20%)
Over reliance on the following frequently used verbs: is, are, was, and were
Organization, logical flow, and transitions from one topic to another
Writing foundations: failure to limit a paragraph to a single topic, sentences that are not sentences, verb agreement, writing in the first person
