The research paper will be written on your findings for your selected topic. You should consult a wide variety. The research paper will be written on your findings for your selected topic. You should consult a wide variety.
Students are to follow the MLA format with appropriate in-text citation and a works cited page.
The paper will be of minimum of 4 pages and a maximum of 7 pages in length. Less/More than this will subject the paper to a reduction in grading at the discretion of the instructor.
It is suggested that students consult up to 10 separate scholarly sources and required that you utilize a minimum of five scholarly sources in the paper. Students are encouraged to make use of the library website that houses journal, article and book sources[supanova_question]
ENG102 Literary Analysis and Criticism Essay Introduction In a literary analysis, the
ENG102
Literary Analysis and Criticism Essay
Introduction
In a literary analysis, the idea is to carefully analyze a work of literature and create an interesting, original argument about the text.
In this essay, you will use a literary theory to shape a critical analysis of a text read for this class. Remember, this essay is not about the literary theory. Your task is to apply the theory to a poem from Unit 1 or Unit 2. What does the lens show you about the poem?
Let the theory and poem guide a process of inquiry. There are a few ways to approach this.
Begin with the poem. You may have questions about the text that you can answer by looking at the work through a specific lens.
Choose a theory that interests you and reread your selected poem with the theory in mind.
Apply the theory to specific passages of the work.
Your goal is to use the theory to inform your perspective and make an argument about the work.
Directions
Use a recognized literary criticism lens to write an 800-1000 word research-based literary analysis of a poem read for this class. Use one secondary source to help support this argument. The critical lens and poem from our units are up to you. As a reminder, a list of the critical theories we have explored is included below.
Critical Theories
Formalist Criticism (New Criticism)
Biographical Criticism
Marxist Criticism
Gender Criticism
Support
Your essay must have the following:
1 primary source (minimum 4 quotes)
1 secondary source (minimum 2 quotes)
Secondary sources should be an appropriate web-source. Anything from sources like Wikipedia, Ask.com, Sparknotes, Shmoop, or Quora will not be considered an approved source.
MLA Format
Your essay should be properly formatted according to the most up-to-date MLA standards found in the 101/102 textbook. If you do not have access to that textbook, please follow the guidelines found at the Purdue OWL (Online Writing Lab) https://owl.english.purdue.edu/owl/resource/747/01/
Proper formatting includes the following criteria:
MLA General Format
In-text citations
Works Cited page that follows all MLA guidelines
Submission Guidelines
Your paper should be submitted as a .doc, .docx, .pdf, or .rtf file via the D2L Dropbox before the deadline. (Please view the Course Calendar.) You must also print a rubric and hard copy of your essay and submit those for grading if you are attending a face-to-face class.
Rough Drafts
You will need a draft prepared in time for peer review. (Again, please view the Course Calendar for due dates.) You may be asked to have hard copies available if you are attending a face-to-face class.[supanova_question]
FUNCTIONS OF MANAGEMENT 4 Running head: FUNCTIONS OF MANAGEMENT 1 Functions of
The research paper will be written on your findings for your selected topic. You should consult a wide variety FUNCTIONS OF MANAGEMENT 4
Running head: FUNCTIONS OF MANAGEMENT 1
Functions of Management
Name
Institutional Affiliation
Date Submitted
The Four Functions of a Manager
Planning
The planning aspect of management refers to the process of making decisions about where the company is supposed to be in future and what it is supposed to achieve through formulation of objectives.
Organizing
Organizing involves bringing together the financial, physical and human resources for the purpose of achieving the set objectives. The process can be carried out through identification and assignment of activities to different groups and delegating authority.
Leadership
This is the use of bestowed authority to influence and motivate employees to work towards achieving the goals of the organization.
Control
The control function involves doing a comparison of performance against the objectives of the organization. In caseof deviation from the successful achievement of set goals, the manager authorizes corrective measures to put the organization back on track.
How are these functions applied at your organization (or an organization with which you are familiar)?
Starbucks represents an ideal example of how to utilize the managerial functions. The company has strong management teams which have worked together to make Starbucks one of the most successful restaurant outlets in selling packaged premium coffee. Leaders at both the higher and lower levels of management at Starbucks demonstrate exceptional communication skills. According to Wheelen and Hunger (2010), the company has invested heavily to ensure the managers are highly competent in planning, organizing and controlling the employees by instilling competence, humility and values that define Starbucks as a brand.
How can you apply each function to more effective and efficient at simultaneously managing school, career, and family?
Planning helps in time management and setting personal goals.
Organizing is applicable in allocating the available resources such as personal finances towards acquiring the essential resources for achieving personal goals.
In terms of leadership, I would prefer being obedient to the authority so as not to fall on the wrong side of the law. In addition, seeking role models who can influence personal life in a positive way is also crucial.
The control function is also useful in providing a mechanism for measuring performance and making a comparison to determine the if the set objectives can be achieved within the set timeframe or corrective measures have to be made in order to meet the targets or beat deadlines.
Reference
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic management and business policy. pearson.
Kinicki, A., & Williams, B. K. (2016). Management: A practical introduction (7 ed.). New York, NY: McGraw Hill Education.[supanova_question]
Assignment Format Format Requirements Use the following format requirements on all submissions.
Assignment Format
Format Requirements
Use the following format requirements on all submissions.
Writing Style
APA (American Psychological Association)
Note: To find detailed information on APA manuscript style guidelines on the Internet, go to www.apastyle.org.
Margins
1” all sides
Paragraphs
The entire document should be double-spaced on standard-sized paper (8.5″ x 11″)
Headings
Bold
Type Style and Size
Times New Roman, 12 point
Software
MS Word
Student/Assignment Information
The following information should be on the first page on the top left side of the page in the format provided below. Do not provide a cover sheet (unless the assignment requires one).
Student Name
Student Identification Number
Course Number and Title
Assignment Number and Title
Date of Submission[supanova_question]
Insert Surname 1 Professor’s Name: Student Name: Course Title: Date Armenian Azerbaijani
Insert Surname 1
Professor’s Name:
Student Name:
Course Title:
Date
Armenian Azerbaijani Conflict
The conflictbetween the Armenians and the Azerbaijani about the ownership of Karabagh has elicited various opinions about its nature of the conflict. Several appeals were made by Armeniansto Soviet authorities to have theKarabagh area restored to them. The Soviet authorities ignored the appeals made. The Armenianclaim was backed with a theory by Dr Rafael Ishkhanian that Armenians were the inhabitants of the Armenian plateau since the fourth millennium B.C.E. O the other hand, Azerbaijani community viewed the mountainous Karabagh as part of the sovereign territory of Azerbaijani republic. A controversy has emanated whether the conflict between the two communities was either mass-led.
The Karabagh conflict between Armenians can be viewed as mass led considering the determination expressed by the Armenians to solve the conflict using legislative processes. Armenians engaged in mass protests to demand the attention of the authorities to address the conflict. However, the Communist Party bosses did little in their power to negotiate an amicable agreement between the two communities. After frustrations from the authorities, the Armenians opted to use arm themselves and fight theAzerbaijani out of their land. The Armenians and the Azerbaijani were passionate to defend their perceived right to live in Karabagh. Each community believed that dominance over Karabagh was an important factor for their existence. Propagation of this belief among the communities developed a sense of purpose to defend Karabagh.
For the Azerbaijanis, their motivation to preserve the Karabagh developed from the time of the Askeran Clash, where Azerbaijanis took up arms based on rumors from Karabagh. Refugees led the large mob with personal grudges against the Armenians. The emergence of Nemat Panakhov as the leader of the Azerbaijanis against the invasion of Armenians in Karabagh further shows the motivation of the Armenians civilians to fight based on interest propagated by the mass mentality of a common purpose.
However, the idea of a mass led conflictis still questionable based on the contribution of the elite politicians in fuelling the protests. The elite realized that they benefited from the violence between the Armenians and the Azerbaijanis, and did little to offer solutions to the conflict. The members of the elite practiced convert discrimination rather than chauvinismfor personal benefits.
Ethno symbolism is quite significant in the Armenian- Azerbaijanis conflict over Karabagh. The Armenian belief that they have lived in Karabagh since the fourth millennium B.C.E. is a strong indicator as Armenians identify themselves as original inhabitants of Karabagh. Armenians determine their identity as aborigines of Karabaghfuelled their common unity to reclaim Karabagh. However, ethnic symbolism fails to consider the drastic changes that are motivated by modern decision driven by elites with selfish interests that convert to the interest of other elite even ifthey contradict the beliefs of their communities.
Sociobiological primordialismis evident by the strong belief of both Armenians and Azerbaijanis that they are each extension of ethnic communities that inhabited Karabagh. The Armenians believe that they have ancient cultural roots in Karabagh. These communities associate themselves with distant relatives connected by descent with vertical ties and reinforced by marriage ties. Kinship is the basis of the tribalism between the two communities.In the fourthmillennium B.C.E.while the Azerbaijanis associate themselves with their forefathers that lived in Karabagh.According to social primordialism, communities occasionally engage in mutuallybeneficial relationships.The violence that rose between the Armenians and the Azerbaijanis demonstrate howthe two communities could not establish peace among each other because of conflict over Karabagh even after the Stain was allocated to the Armenians to settle in by the Soviet Russians in 1920 shows that communities are usually antagonists.
In conclusion, there is strongevidence that the Armenian and Azerbaijani conflict was mass-led rather than elite-led. The two communities strongly believed that they have kinship ties with their ancestors who occupied Karabagh. The communities had a personal conviction that it as their duty to defend their land from external communities. With both having deep convictions based on tales stretching back to their history, the communities moved together as a mass to fight each other.[supanova_question]
Hi Kaiser, I want to start off by saying I really enjoyed
Hi Kaiser, I want to start off by saying I really enjoyed the extent of detail you used when describing how to use the specific features that an iPhone has to offer. I have only ever used an iPhone and still learned something new! Tips like these can be helpful for all generations. With technology continuing to become more advanced every day I believe it would be more beneficial to the audience to use updated pictures for reference. When it comes to iPhones, visuals can be very helpful for the learning process. Instead of using outdated iPhone images, I would try and use images with the newest IOS update on them. If you have trouble, maybe try using an iPhone to practice these tips and tricks. An easy screenshot would be an accurate way to ensure precise accuracy for the viewers. Plus, as a positive you can try the 9 things you didn’t know about an iPhone yourself! At first glance, the organization may distract the viewers’ attention and turn them away from the article. A few ways you could improve the organizing would be making sure the images are all the same size. By making the title and heading a larger font, it’ll create a better flow that way the reader will know where to look next. This is an easy way to improve the visuals of your listicle draft by trying new fonts, sizing, colors, etc. Remember that the audience is college students and the tone should be bubbly and fun. The headlines seemed bland and to the point. Instead of saying, “emoticons galore” try something like “you can never have enough emojis, right?” Overall, you are on the right path, keep it up.
Elizabeth Kenney, Sep 5 at 6:42pm
Nice start! The main things I would tweak would be to make the headlines more consistent as facts/sentences (for example, changing #3 to You can define any word). But beyond changing them to sentences, I think you should work to really push the tone more in the headlines and descriptions across the board. Many of the descriptions are straightforward explanations of how to find or use the function, but I want to push you to add more jokes, asides, comments, rephrasings, things like that — in the headlines and descriptions.[supanova_question]
Running head: HIV VIRUS IMMUNITY 1 HIV VIRUS IMMUNITY 2 HIV Virus
Running head: HIV VIRUS IMMUNITY 1
HIV VIRUS IMMUNITY 2
HIV Virus Immunity
Name
Institution Affiliation
Date Submitted
Human immunodeficiency virus (HIV) is a deadly virus that affects the human organs and systems by impairing the immune system. The human immune system enhanced the ability of the human body to resist infection; impairing the immune system results to acquisition of immunodeficiency syndrome (AIDs). Aid is caused by a collection of infections that tends to damage the immune system (Biggar et al, 2006). This paper adopts the standing point that there are some immune systems that are impervious to the HIV virus.
Research is based on several proteins known as CD4, leukocyte antigen, and CCR5 that plays a central role in enhancing the immune system from contracting HIV (Dolan et al, 2007). Individuals carrying a gene mutation which makes them resistant to HIV undergo mutation of Delta32 in which the CCR5 protein tend to rise to the surface of the T cells in the immune system an close the cell door to prevent HIV infection.
The ultimate reason why there are a small number of people who are HIV immune is because only small numbers of individuals have this gene variation which is mainly inherited from the bloodline. It is estimated that only 1% of human beings across the world have genes that have been encoded with CCR5 gene variations. A research was conducted to ascertain the claims and mice already infected with the HIV virus was injected with stem cells which specifically had CCRS gene (Biggar et al, 2006). In this context, the CCRS exhibited the ability to fight and destroy HIV and also other forms of infections. Stem cells are produced indefinitely throughout the body. The mutant stem cells supply a HIV resistant immune cell which is important in safeguarding the human body against the HIV virus.
HIV virus enters the human bodies through various body fluids that include the blood, vaginal secretion, semen, breast milk, and large quantity of saliva. These are the main mode of transmitting HIV virus from one person to another (Dolan et al, 2007). Individuals with the CCRS genes variation close the cells to safeguard the body from permitting the HIV virus from entering the body cells.
Natural immunity provided by CCRS genes has the ability t respond to various threats that intend to weaken the immune system (Dolan et al, 2007). This means that the immune system harness the ability to control entry of pathogens into the body. The natural immunity against HIV virus is attributed to the basis of genetics.
The pathogenesis of HIV virus begins when it enters the human body. It gradually kills the body cells located in the nymph nodes in order to weaken the immune system; the stages of HIV virus progresses based on the level of the virus in individual immune system. It changes by avoiding attack on the immune cells and antibodies which safeguards the body against any form of infection (Park et al, 2009). This makes the CD4 T-cells to decline in numbers gradually. This is why a large number of individuals infected with HIV depict symptoms associated with immune system infection.
Heavy presence of HIV virus in the body stimulates the CCRS genes to respond and attempt to prevent the virus from entering the body cells. HIV virus encounters defensive mechanism from the protein that prevents entry into the T-cells. Normally, the HIV virus enters the body through the CD4 receptor and alsoCCR4 and CCR5 co-receptors and then alters them in order to replicate and spread all over the body cells (Biggar et al, 2006). Individuals with gene mutations prevent the virus from entering the body. The CCR5- delta32 gene mutation results in tiny proteins that are not on the outer layer f the T-cells which prevents entry of the virus from the surface.
According to research, individuals with two types of CCR5-delta32 gene mutation inherit the traits from both parents making them immune to the HIV virus. Based on various researches conducted this occurs in 1% of Caucasian people. People with this genetic mutation are able to contract HIV virus but their immune system is unable to become infected due to the protection they have acquired from the CCR5-delta 32 (Dolan et al, 2007). The genes control entry and replication of the virus in the body without the need of using antiretroviral drugs. Specific T-cell receptors on the surface of the CD4 immune cells are targeted by the high affinity of HIV proteins.
The preferential expression exhibited by the mutated CCRS genes o the T-cells surface constantly keeps the immune system alert enabling the body to contain and control the HIV virus (Park et al, 2009). This is a common and natural way that the immune system triggers antiviral immune response to fight the virus before it enters into the body. This is referred to HIV virus controller because the body stimulates a response that lowers the level of HIV antigens within the surface of the T-cells. This reduces the chances of HIV virus carrier to infect others and also delays the progression of the virus into AIDs.
Individuals with the HIV virus on their cells but are not infected due to inability of the virus to penetrate into the cells are known as carriers. Although carriers are not fully safeguarded from the virus as a result of other predisposing factor that may eventually allow the virus to penetrate through the T-cell surface via the CCRS genes. Cases of homozygous carriers who end up being infected with HIV virus have been reported. The CCRS-delta32 offers a new way of preventing the HIV virus from entering into the body cells (Dolan et al, 2007). In order to be safeguarded, an individual must be a homozygous carrier who inherited a copy of CCR5 genes from both parents. This makes the human immune system to naturally safeguard itself from the HIV infection.
A major issue of concern regarding individuals with immunity to HIV virus is that they are carriers of the virus but their immune system is not infected due to the inability of the virus to penetrate through the T- cells. They have they can infect other human beings with the virus because they carry the virus in their system. The fact that they have the virus in their body makes them carriers (Park et al, 2009). When they transmit the HIV virus to other people, the virus causes infection leading to AIDS. In this context, it is important to recognize the fact that individuals with immunity against HIV virus safeguards themselves alone. The HIV virus that they carry is harmful to others because it can cause infection if transmitted.
References
Biggar, R. J., Jaffe, E. S., Goedert, J. J., Chaturvedi, A., Pfeiffer, R., & Engels, E. A. (2006). Hodgkin lymphoma and immunodeficiency in persons with HIV/AIDS. Blood, 108(12), 3786-3791.
Dolan, M. J., Kulkarni, H., Camargo, J. F., He, W., Smith, A., Anaya, J. M., … & Marconi, V. (2007). CCL3L1 and CCR5 influence cell-mediated immunity and affect HIV-AIDS pathogenesis via viral entry-independent mechanisms. Nature immunology, 8(12), 1324.
Park, B. J., Wannemuehler, K. A., Marston, B. J., Govender, N., Pappas, P. G., & Chiller, T. M. (2009). Estimation of the current global burden of cryptococcal meningitis among persons living with HIV/AIDS. Aids, 23(4), 525-530.
1[supanova_question]
project but i need it done in 2 hours
News-stream Project Description and Guidelines ENGL 101 – Fall 2021 Due Date: In PDF format on Blackboard in PDF format by 11:59PM on Sunday, 12 September 2021 For this project you will create and analyze your own news-stream. You may want to revisit the TEDEd video we watched in class, “How To Choose Your News,” located on our Blackboard page in the “Media Literacy” tab. It may also help you to review the various journalistic ethics documents we’ve discussed in class. As we’re discussing in class, it is important to understand the various kinds of news media. Where did the news outlet originate historically? Every major news source has an online version, but most of the reputable U.S. news outlets began as newspapers, magazines, or on broadcast radio or television in the days before the internet. There are many exclusively online news outlets that have distinguished themselves by garnering awards and praise from organizations that monitor responsible and ethical journalism like Pulitzer and Poynter, but these outlets can sometimes be hard to distinguish from sensationalist or opinion sites without digging a little deeper into their history and intended audience. This also does not mean that the mediums of newspaper, magazine, and broadcast do not have their own versions of disreputable reporting or sensationalist opinion masquerading as news – the New York Post, tabloids, and talk radio are just a few examples. But we have to be far warier of who we trust regarding online news outlets. For this assignment, you will choose two (2) news outlets in each of these categories for a total of eight (8) outlets (they can all be the online iterations of the outlets): Newspaper, Magazine, Broadcast (Television and Radio), Online; and: #1) Write 1-2 full paragraphs describing each of the eight sources you’ve chosen – how is it organized? what is their code of ethics? what types of stories does it cover? what makes it a credible, trustworthy source (or not)? what awards or recognition have they garnered recently? You’re looking for factual confirmation here; “because Joe Smith on Facebook says so” is not an answer. You will need to spend some time on the site and find their principles/ethics/journalistic integrity statements and/or a list of awards/recognition received by the outlet and/or by their individual journalists. You may also want to look into what other media outlets the parent company of your chosen outlet owns. #2) Choose one (1) news story (not opinion or op-ed pieces or talk shows) from one of your chosen outlets to read or watch. Provide information on the piece (title, date, author/reporter, and outlet) and write 1-2 full paragraphs that discuss how the reporting in the story works – what level of scale the story is working on? what is the intention of the piece? what evidence or testimony does the piece provide as support? why do you feel you are able to trust that the piece is a presentation of factual information (besides its origination at a reputable news source)? For the third part of this assignment, in 1-2 paragraphs each find and assess one (1) example of: #3) The first “news” item that pops up in any of your social media feeds (Facebook, Twitter, Snapchat, etc.). #4) A media outlet that represents the opposite pole of your own confirmation bias – this does not necessarily have to be a reputable or ethical source, but you will need to explain why it is or is not reputable based on the principles of journalistic integrity we’ve b[supanova_question]
MARKETING PLAN 6 Running Head: MARKETING PLAN 1 Aqua Joggers Marketing Plan
MARKETING PLAN 6
Running Head: MARKETING PLAN 1
Aqua Joggers Marketing Plan
[Name]
[University Affiliate]
[Date Submitted]
Executive Summary:
Aqua Jogger is a sports company charged with the role of enhancing health and physical fitness through the production of sporting equipment that makes it possible for the realization of improved sports performance. Aqua Jogger product line is mainly composed of the buoyancy items that are used by the individuals who get involved with recreational activities that mainly occur in the deep waters such as the sea and the ocean. The products range from the foot-gear, hand gear, aqua joggers belt, instructor gear, sqoodles, and a complete set that entails all of the mentioned items (Dargatz & Röwekamp). The company is known to have built an excellent brand name which puts it in a better position to compete for the rivals in the same sector. Also, the company is known to have employed several marketing strategies that have put it in a better position to claim a considerate market share. It is the goal of the company to ensure that it has realized the highest possible market share, built better products and enhanced the quality of the already available products. Despite all this the Aqua Joggers Company faces fierce competition from firms such as Aqua Trim along with other Chinese companies. Aqua Trim is said to be offering some products that are said to be similar to those offered by the Aqua Joggers at a relatively lower price while maintain the high quality. There need for the company to come up with marketing and running strategies that will put it ahead of the game is undeniable. The strategies that can help the company claim a better market share among the competitors include; better marketing strategies, product development, claiming a considerate market share among others.
Competitive Analysis:
Water sporting is an avenue that has not been exploited by most of the investors; for this reason, the Aqua Jogger Company faces very few competitors. Even though the competitors are few, they are known to offer a considerate competition or threaten to dominate the market of the water sporting products. The Aqua Jogger has however, continually dominated the market place due to the reputation and the brand name it has built for itself. Aqua Trim is known to be one of the companies in the water sporting and buoyancy equipment that seem to have produced a product that is fiercely competing for the latest product with which the Aqua Joggers Company is identified. Aqua Jogger Belt is one of the latest and the most selling product of the Aqua Joggers Company. On a flotation belt offered by the Aqua Trim Company is the actual product competing with the Aqua Jogger Belt: the product is characterized with relatively higher quality and it is available on the market at a price that is relatively lower than that of Aqua-Jogger Belt.
Swim tether is another competitor of the Aqua Jogger: their products is appealing to the eye and has been promoted to the level of threatening the market share of Aqua Jogger. The Aqua Jogger products have been rated positively and are the most recognized brand in the water gear manufacturing a point where it wins over the rest of the competitors. The competitive advantage is that the company has built a powerful product brand, majority of those who get involved with the water jogging are likely to associate with the Aqua Jogger products other than any other.
The company is faced with competition not just in that single product but in other products as well. The presence of an established online platform through which the Aqua Joggers products are easily accessible has competed as well: Chinese companies are known to have ventured in the manufacturing and production of the products similar to those produced by the Aqua Joggers Company. This way, the company is forced to face the competition: also the products from other manufacturers such as the Chinese and Aqua Trim are found on the various online shopping platforms. The external environment surrounding the Aqua Joggers is mainly composed of the competing firms that are mainly dealing in the same product line as Aqua Trim and many other Chinese firms. For the Aqua Joggers Company to compete favorably, it will have to consider the enhancement of the product quality which is to be achieved through conducting detailed research on the technologies the needs and the already available drawbacks in the product that is already on the market. Also, other approaches to win the competitive advantage could be the availing of the product on a discounted price and general price reduction. The company might as well enhance the product quality and maintaining the high cost to reflect the quality it bears.
SWOT ANALYSIS
SWOT analysis is known help organizations make considerations before they implement a given change or introduction of a whole new product like for the case of the Aqua Jogger Company. The analysis looks into the details of the strengths associated with the implementation of the new product introduction plan. Just like any other thing, there are likely to be a number of weaknesses: the SWOT also makes it possible in exploring the possible weaknesses of the plan. It is well known that any change is implemented with the thought of making best use of the opportunities that will come along with the implementation of the new product. The threats are likely to come along as well it is possible to assess the possible threats so as to come up with a contingency to counter such.
Strengths:
The product must be able to satisfy the needs of a specified customer segment and who will in turn buy it giving the company revenue. Identification of potential customers and examining the competitors can place the Aqua Joggers as a company in a better position of building a new product. The strong aspects of the company as a result of the introduction of a new product might include the following; the value reflected in the new product, distinctive features, availability of the new product in both online and physical stores upon development for purchases.
Better marketing strategies to communicate outstanding benefits likely to come along with the new features built in the new product. Profitability of the new product to be enhances by putting in place better profitability strategies as a way of getting back what was spent in the development and marketing of the new product.
Weaknesses:
Everything attracts some kind of weakness, even the new product will likely come along with some weaknesses. The idea of marketing a whole new product that has not been in the market before can be costly and involving, it might mean giving out some free samples of the product as a way of promoting the same. There might be a need to introduce the product to market at a lower price that might involve loss as a way of getting the product to the customer and enhancing the awareness about the product. Sometimes customers who might have developed an excellent loyalty to a competing brand might be difficult to be channelled to follow a new product and abandon what they might have been using for some time. Free issuing of samples of the new product and using of influential persons as brand ambassadors might be a way out to compete with such tendencies among the loyal customers to the competitors.
Opportunities:
The idea that there is a new product introduced in the market can be seen as an opportunity for the company. The market segments likely to accept and adopt the new product and the influencers: it is easier to convince a group of individuals through using a person with capacity influence their perception of the product. With the certainty that the product will be accepted in the market, the company can set some good price for the same over a brief period of time. The ability of the company to have a lower costs involvement than a competitor who might be already mature puts the company in a better position to compete even with the new product in the market. Making use of channels as media outreach just talking about the new product to the public is an opportunity for the company to compete favourably.
Threats:
The introduction of a new product into the market place might trigger the competitors to engage counter strategies that might affect the acceptance of the new product by the customers. The competitors might reduce their products’ prices or advertise their products more: as we know it is easier for one to go for a product he might have used before than trying on a very new one. There is need for the Aqua Joggers Company to have an excellent plan which will ensure the promotion, pricing distribution and make sure that the new product has a considerate market share. At this point the, market tests will come in handy: testing the competitors’ response when a new product is launched. Such like tendencies place the company in a better position to implement strategies that will outdo the competitors’ plans of winning the market share.
Marketing Goals & Objectives:
The ultimate goal of any firm is to make huge possible profits and dominate the market. The same way, Aqua Joggers, as a company aims to be the leading company with the highest market dominance in the matters to do with Buoyancy products and other under water gears (Tito, & Hess, 10). The company is known to have already established a reputable brand in manufacturing and delivering high end and top quality water sporting products. The available products varieties that cut across the head wearables, belts, and foot wearables are meant to elevate the company to the highest possible dominance in the market place. The ultimate goal is for the company to be able to fully manage and provide the customers with their needs in the most convenient way. Also, it is well known that the products are sold in various sporting stores and other places. The company aims at ensuring that the customers can access their desired products while enjoying the convenience facilitated by the company. One way through which the product availability has been made possible to the customers, especially those who are known to be away from physical stores is through an online platform. The Aqua Joggers runs an online store site through which the customers from different parts of the country and other regions can access and make the purchases. This is not just a way to ensure product availability to the customers but also is a way to ensure market dominance. The sales goal is to ensure that the firm records the highest sales as compared to its competitors. This can be enhanced through product promotion through the application of modern marketing methods and conducting market research to identify the exact customers’ needs and make the products in a way that the customers’ will find satisfaction upon purchasing. Through the utilization of the research and development aspect of business, the Aqua joggers company aims at coming up with products that are of high quality and those that will be customers’ preference. Also, exploitation of the voids that might be in existence to considering product that already exists: this could be through development of new products or redefining and packaging again the already existing product as a way of enhancing product acceptability in the market place.
Marketing Strategy:
Upon manufacturing or developing of a product by a firm it is obliged to push the product to the market place where it is accessible to the final consumer. For a product to be fully accepted on a market place, there are some factors put into consideration. Some of the factors that determine the marketability of a product are the product promotional strategies, customer targeting strategy, product strategy, product pricing, and distribution of the product to enhance customers’ access. The product promotional strategies are the implementations undertaken by a firm to inform, convince and impacting the decision made by a customer concerning a product offered by the firm. The promotional considerations would be through getting a way to convince the customers that the only genuine brand in the sector of buoyancy wearables and underwater jogging is the Aqua joggers. Also, the development of new products is another way of staying ahead of the game in such a business. Enthusiasts prefer going for a product they have not used before: development and unleashing of a new product into the market is a strategy that a put the Aqua Joggers company ahead of other companies dealing in the same product line. Also, by conducting thorough research on the best version of the product that will serve the customers to satisfaction and bears high quality is another strategy where the product is involved. Customer targeting is another important consideration to be made in designing a plan that will enable the company to push the product to the market and acceptance of the same product. It is so useful that the physical location of the stores affiliated to Aqua Joggers be in consideration of aspects such as the availability of a high population of potential customers. This could be either close to an ocean or the products’ store to be set up at significant pools where such jogging and sporting activities occur. It has been noted that the company is enjoying a competitive advantage attributed to the reputation built in the brand of the company, the availability of high-quality products could enhance this; pricing is not a big deal since high price of products can be maintained to reflect the quality presented in the product. The cost of the high-quality commodity can be lowered as a way of ensuring that the Aqua Joggers claim a considerate market share.
Marketing Implementation:
There are several items that need to be considered for a product to be entirely accepted in a market place and also for a firm to claim the most significant possible market share. Product promotion takes into consideration the aspect of a company desiring to deliver certain selected products based on the demand and the need. The aims of such approaches in different firms are different. Some companies use the strategies to maintain their current better market positions, while others aim at projecting their concerns of matters that affect the general public. The companies can make use of such approaches to get to a market targeted. A good promotional strategy is to enable the Aqua joggers company get a clear picture of the correct information needed for the products offered to thrive in the market place; it could as well allow the company to distinguish the products they extend from the rest through superior brand development and high quality. The other way through which such like a strategy can be of help is through increased sales, with specific market information there is a chance for the company to know the right approaches to use to increase the deals such as marketing utilizing brand ambassadors and using the media outreach (Kotler, Keller, Ang, Tan, & Leong).
Another way through which the Aqua Joggers can stay ahead of the game in the manufacturing and selling of water buoyancy products is through the development of a new product. The development of a new product is perceived to be a process though which a product is conceived and molded into a deliverable as a fully developed product. There are a number of considerations made in the claiming of the market share of the product line in which the Aqua joggers and Aqua Trim are involved. The development of the new brand has an ultimate objective of meeting certain customers’ needs and demands as well as seizing an opportunity that might not have been noted by the competitors. The product development is in form of a series of events which are: conceptualization, designing and building the new product while considering the aspects that might have been over looked in the already existing products. In this case, the market is already defined to be the water joggers or those who practice aerobics in the water.
A new product leads to the realization of an avenue to a new market that might not have been exploited. The developed product can be an improvement of an already existing product or be a replacement of an existing product in the market place. In other instances, the already existing products are reintroduced into the market and marketed utilizing different strategy as opposed to the one previously in use (Chernev). The introduction of a new product can be of benefit such as better utilization of the company’s resources, serve the customers in a better way, or introduce the company into a whole new market.
References
Chernev, A. (2015). The marketing plan handbook. Cerebellum Press.
Dargatz, T., &Röwekamp, A. (2017). Aqua-Fitness: Aqua-Aerobic, Aqua-Power, Aqua-Jogging, Wassergymnastik. StiebnerVerlag GmbH.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management: an Asian perspective. Pearson.
Tito, C., & Hess, J. B. (2017). Aquatic Therapy for a Patient with Postural Orthostatic Tachycardia Syndrome: a Case Report. Internet Journal of Allied Health Sciences and Practice, 15(3), 10.[supanova_question]
