Assignment Details

Should people just say “live and let live” when they look at the practices of another culture that they find objectionable?

Begin by reading this short article, Cultural Relativism vs. Ethical Relativism, and then answer the following questions:

• What is cultural relativism? What is ethical relativism? What, if any, is the relationship between the two?
• Do people outside of a culture have the right to criticize that culture’s values or beliefs? Why or why not?
• Think of a strong example of a cultural practice. For example, say another culture practices child marriages. What would a cultural relativist say about this? What would an ethical relativist say about it? Support your answer.

Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Introduction

Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in different ways.

Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.

When measuring the results of social media and digital marketing, we have to measure outcomes to determine the effectiveness of a general approach or campaign. If we cannot determine effectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing effectiveness. Unlike other areas of business operations (for example, finance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing.

Introduction

This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.

Scenario

The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.

Your Role

You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements

Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:

1. Situational Analysis

• Analyze the current situation in terms of customers, intermediaries, and competencies.
• Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.

2. Objectives

• Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?

3. Strategy

• Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms?

4. Tactics

• Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?

5. Actions

• Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.

6. Controls

• Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?

Deliverable Format

Requirements:

• The digital marketing plan must be at least 8 10 pages in length, in addition to the title and reference pages.

Related company standards:

• The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.
• Use at least five scholarly or academic sources, formatted per APA.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

• Competency 1: Apply marketing theories and models to develop marketing strategies.
  • Analyze the current situation in terms of customers, intermediaries, and competencies.
• Competency 2: Evaluate the effectiveness of marketing strategies and methods.
  • Develop specific measurable objectives.
  • Articulate short-, medium-, and long-term digital marketing strategies.
• Competency 3: Use data to support evidence-based marketing decisions.
  • Differentiate various techniques to use for implementing strategies.
• Competency 4: Analyze the role of technology and social media in effective marketing strategies.
  • Develop a project plan for executing each tactic.
  • Develop specific metrics to monitor tactics.
• Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
  • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Assessment is by one assignment, a critical essay of 5000 words (100%) which integrates theory and practice. The assignment must include a clear structure with an abstract, a list of references and, where appropriate, appendices and diagrams. You must make appropriate use of journal articles and texts. References should follow the Harvard system

With a firm underpinning of academic literature to support your arguments, critically discuss the value of coaching and/or mentoring to the individual. It is expected that this section will start with a brief discussion about the definition and meaning of coaching and/or mentoring. (5,000 words) I already have 2000 words

To preserve confidentiality, please anonymity any organisation or organisations you discuss in the assignment, eg by calling them Company X, or Governmental Organisation Y, or International Organisation Z. Similarly, where you write about private individuals, call them manager A, or leader B.

N.B. The word count will include quotations but exclude footnotes, list of references, appendices, tables and graphs. Appendices will not count against the word limit but should not contain large amounts of text. (It will be expected that they will normally contain diagrams or tables or visual images). Appendices should not contain material that is essential to meeting the assignment brief.

The assignment must include a clear structure with an abstract, a list of
references and, where appropriate, appendices and diagrams. You must make appropriate
use of journal articles and texts. References should follow the Harvard system –
Harvard at https://www.yorksj.ac.uk/ils/searchsuccess/understandingref/.

Mandotory book

COACHING AND MENTORING AT WORK: DEVELOPING EFFECTIVE PRACTICE, 2017 (BY MARY CONNOR; JULIA POKORA)

I have feedback to consider as well for the 2000 word assessment, which I want to to focus with the addational 3000 words

THIS IS A TEAM ASSIGNMENT, AS A LEAD I AM TO WRITE THE THESIS, INTRODUCTION, CONCLUSION, ALSO COMPLETE LEVEL 1 OF THE KIRKPATRICK MODEL TRAINING. LAST BUT NOT LEAST, I MUST CREATE A LEVEL ONE EVALUATION FORM.

OUR TEAM TOPIC IS SEXUAL HARASSMENT TRAINING

Training evaluations are important to determine if the selected training solution was effective and provided the appropriate return on investment.

Discuss as a team the last training program you attended (at work, school, other).

Select one of your team members’ experiences and design a training evaluation form.

Write a 525- to 700-word description of the training program selected by the team.

Provide an explanation of how you would evaluate the training program. The Kirkpatrick Model for the Effectiveness of Training is to be used for the evaluation. There are details on the model below and on the discussion thread,

Steps of Kirkpatrick Model

There are four levels to Kirkpatrick’s Model that look at training effectiveness in different time frames and areas.

Level one – (this is the level you should focus on the most in the week three assignment). This level is done immediately after the conclusion of training and measures the immediate reaction of participants at the conclusion of the training. This is most often done with a survey or interview and should cover the if the learning objectives were met, the learning environment, the instructors performance, the delivery methods used and the content of the course. The survey or interview will give the designer or instructor an opportunity to make quick course adjustments.

Level two – is used to determine if learning occurred during the course. In other words do the participants know or can do more after the course than they could do before? This can be done with a pre and post assessment which should be the same instrument. The pre assessment measures what KSA’s the participants came into the course already having developed. The post assessment measure what they know after the course is completed. The goal is to compare the pre to the post assessment and see progress has been made in the participants KSA’s.

Level three – this step measures if learning is transferred from the training environment and applied in the work place. Training is only effective if it is applied. This is done around two months after the training is completed by observation, a survey or interview. Data can also help in this step.

Level four – The Return on the Investment. This step is done by converting the costs of doing training and the savings or benefits realized from the training. The costs of doing training are compared to the outcomes to determine if the ROI is positive or negative.

All levels must be covered in the assignment.

Include what you are specifically measuring, the time frame, a description of the evaluation form, and how it will appropriately measure the training solution.

Create a one-page training evaluation form that includes questions on all aspects to be measured – learning environment, instructor performance and learning objectives met.

Cite any sources according to APA formatting guidelines.