week 7 HRM Task 3. week 7 HRM Task 3.
Title: Striking for Benefits
This Is a Hypothetical task
When the Southern California grocery workers went on strike against the state’s major supermarket chains, the main issue was employee benefits, and specifically how much of their health-care costs the employees should pay themselves. Based on their existing contract, the workers had unusually good health benefits. For example, they paid nothing toward their health insurance premiums and paid only $10 co-payments for doctor visits. However, supporting these excellent health benefits cost the big Southern California grocery chains over $4 per hour per worker.
The big grocery chains were not proposing cutting health-care insurance benefits for their existing employees. Instead, they proposed putting any new employees hired after the new contract went into effect into a separate insurance pool, and contributing $1.35 per hour for their health insurance coverage. That meant new employees’ health insurance would cost each new employee perhaps $10 per week. And, if that $10 per week wasn’t enough to cover the cost of health care, then the employees would have to pay more, or do without some of their benefits.
It was a difficult situation for all involved. For the grocery chain employers, skyrocketing healthcare costs were undermining their competitiveness; the current employees feared any step down the slippery slope that might eventually mean cutting their own health benefits. The unions didn’t welcome a situation in which they’d end up representing two classes of employees, one (the existing employees) who had excellent health insurance benefits, and another (newly hired employees) whose benefits were relatively meager, and who might therefore be unhappy from the moment they took their jobs and joined the union.
(Witten and copyrighted by Gary Dessler, Ph.D.)
Questions
1.Assume you are mediating this dispute. Come up with three creative solutions you would suggest for how the grocers could reduce the health insurance benefits and the cost of their total benefits package without making any employees pay more. Why?
2.From the perspective of the grocery chains, what could be the downside of having two classes of employees, one of which has superior health insurance benefits? How would you suggest they handle the problem?
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Marketing Question
Here are the instructions that my professor shared: This individual assignment is for you to write your
own philosophy about ecotourism. First, start your
paper with a definition of ecotourism that makes
sense to you. You can create your own, use one of
the ones provided in class, or find one online that
you like. If you use anything other than your own
definition, make sure you cite it.
Then, create and explain your personal ecotourism
philosophy. Document what you personally will look
for when you travel. When possible, use the
terminology covered in class and in your readings,
but more importantly, express what things you will
look for (and do) on your travels and what you will
avoid.
Papers should concisely and clearly communicate
your thoughts (800 to 1600 words). If you have
trouble reaching the word limit, give examples of
things that are acceptable under your philosophy (for
example, petting a koala if the animals are well
cared for) and things that are not (for example,
hunting elephants).
The point of this assignment is for you to develop
your own principals of what you believe is right for
you to do while traveling and what you should avoid.
This is an opinion piece for your own benefit.
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Individual WRITE-UP – Brand Content Audit
week 7 HRM Task 3 Marketing Assignment Help Please choose the following brands to conduct a Brand Content Audit (covering China only).
Lay’s
Your content audit report must include the following items,
“What did the brand try to do via various marketing communication in influencing its target consumers?” ~ a summary of your investigation, including visuals (screenshots) from various touch-points, and time frame (suggest choose recent month to focus);
“How you will rate the brand’s marketing content?” ~ provide an assessment of this brand’s content, using tools learned from the class;
“How the brand can do better” – propose an improvement plan
You’re expected to reflect key learning from the Campaign I course, i.e. Brand Communication Strategic Triangle, Content Planning Path-to-Purchase Journey, Content Marketing Matrix.
Brand Content Audit Rubric is attached for reference.
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Choose two questions for Chapter 21 and two Questions for Chapter 22
There are four discussion questions at the end of chapters 21 and 22. Please select two (2) of the four questions for EACH chapter and write a two-paragraph response to the questions of your choice. That is a total of four (4) questions with a total of eight (8) paragraphs in response.
The Book link below
https://1lib.us/book/5008922/128fc3
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week 7 HRM Task 3
(/0x4*p>week 7 HRM Task 3