Kellogg Cereal markets All Bran a non-sweetened and minimally processed cereal. It is in the declin Show more Kellogg Cereal markets All Bran a non-sweetened and minimally processed cereal. It is in the decline stage of the product life cycle. What can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle? Offer price promotions with deep discounts to sell more boxes of All Bran. Consider the cereal a dog and take it off the shelves and cut their losses. Find a new market segment who would value the healthy cereal such as millinials. Try to get better shelf position for All Bran so consumers see it better and therefore more likely to buy it. Show less
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